{"id":1991,"date":"2019-03-29T00:00:00","date_gmt":"2019-03-29T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1991"},"modified":"2023-09-25T11:11:40","modified_gmt":"2023-09-25T15:11:40","slug":"hotels-can-pair-redesigns-with-web-translation-to-attract-global-guests","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/hotels-can-pair-redesigns-with-web-translation-to-attract-global-guests\/","title":{"rendered":"Hotels Can Pair Redesigns with Web Translation to Attract Global Guests"},"template":"","blog_categories":[13],"resource_categories":[30,35,33,19,36,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1991","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-motionpoint","resource_categories-press-article","resource_categories-topic"],"acf":{"blog_short_description":"Website redesigns paired with translation projects present an opportunity to accelerate growth in global markets, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center;float: right\"><img decoding=\"async\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\" alt=\"Craig Witt\" \/><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>In addition to keeping your hotel\u2019s brand image fresh and attractive to guests, website redesigns present an opportunity to leverage additional technologies and best practices that improve the user experience and increase conversions, writes MotionPoint EVP Craig Witt in an article for <i><a href=\"https:\/\/hospitalitytech.com\/5-best-practices-follow-when-redesigning-website-international-travelers\" target=\"_blank\" rel=\"noopener\">Hospitality Technology<\/a><\/i>.<\/p>\n<p>Website translation projects paired with redesigns create engaging, authentic, world-class experiences that attract international guests and generate previously untapped conversions and revenue.<\/p>\n<p>Witt offers several redesign best practices to follow that make implementing website localization effortless and affordable:<\/p>\n<ul>\n<li>Design dynamic, flexible page templates that can accommodate \u201cword growth,\u201d which is when localized text takes up more space than the original text<\/li>\n<li>Ensure your CMS and 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