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international brand, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  The global growth and penetration rates of mobile Internet use represents a massive opportunity for global companies, writes MotionPoint EVP Craig Witt in a column for <a href=\"https:\/\/www.martechadvisor.com\/articles\/interactive-marketing\/small-screen-revolution-building-your-international-brand-through-mobile-marketing\/\" target=\"_blank\"><i>MarTech Advisor<\/i><\/a>.<\/p>\n<p>  Mobile marketing must play a prominent role in building a truly international brand, Witt says, especially in markets where people access the web almost exclusively through mobile devices. <\/p>\n<p>  He introduces proven ways companies can put mobile at the front of their global marketing strategies, including:<\/p>\n<ul>\n<li>Focusing on expanding markets with mobile-first mindsets <\/li>\n<li>Localizing content, including payment information and on-site search functionality <\/li>\n<li>Capitalizing on micro-moments and provide always-on, instant access to your content <\/li>\n<\/ul>\n<p>  Get more insights and best practices at <a href=\"https:\/\/www.martechadvisor.com\/articles\/interactive-marketing\/small-screen-revolution-building-your-international-brand-through-mobile-marketing\/\" target=\"_blank\"><i>MarTech Advisor<\/i><\/a>.<\/p>\n<\/p>\n<p><o:p> 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