{"id":1987,"date":"2019-02-19T00:00:00","date_gmt":"2019-02-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1987"},"modified":"2023-09-25T10:48:41","modified_gmt":"2023-09-25T14:48:41","slug":"looking-to-the-future-of-digital-translation-and-localization","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/looking-to-the-future-of-digital-translation-and-localization\/","title":{"rendered":"Looking to the Future of Digital Translation and Localization"},"template":"","blog_categories":[13],"resource_categories":[35,19,36,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1987","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","resource_categories-content-type","resource_categories-topic-motionpoint","resource_categories-press-article","resource_categories-topic"],"acf":{"blog_short_description":"The need for translation won\u2019t stop once the sale is closed, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

This year, more companies will localize and translate their full online customer experience, predicts MotionPoint EVP Craig Witt in an article for EContent\u2019s<\/i>Winter 2019 \u201cThe Digital Experience Sourcebook Issue.\u201d<\/a><\/p>\n

\u201cWe\u2019ll see more companies focusing on the full experience\u2014translating not just through the buyer\u2019s journey and engagement, but all the way through to the customer-support side,\u201d Witt wrote.<\/p>\n

Witt, along with Mike Veronis, chief revenue officer at AppTek, and Bruno Herrmaan, former digital globalization leader at Nielsen, looks back on developments made in digital translation and localization in 2018. They also shed light on upcoming trends in 2019.<\/p>\n

Their insights include:<\/p>\n