{"id":1981,"date":"2019-03-29T00:00:00","date_gmt":"2019-03-29T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=videos&p=1981"},"modified":"2024-08-23T15:43:41","modified_gmt":"2024-08-23T19:43:41","slug":"balancing-cost-and-content-in-website-translation","status":"publish","type":"videos","link":"https:\/\/www.motionpoint.com\/resources\/videos\/balancing-cost-and-content-in-website-translation\/","title":{"rendered":"Balancing Cost and Content in Website Translation"},"template":"","resource_categories":[27,30,24,35,33,26,23,19,22,17,38,18],"targeted_localized_audience":[],"document_categories":[],"redesign":[],"class_list":["post-1981","videos","type-videos","status-publish","hentry","resource_categories-industry-b2b-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-role","resource_categories-topic","resource_categories-content-type-video","resource_categories-topic-website-translation"],"acf":{"video_publish_date":"","translate_this_video":"YES","videos_resource_card":{"ID":19814,"id":19814,"title":"RC_Balancing-Cost-and-content-in-web-translation.png","filename":"RC_Balancing-Cost-and-content-in-web-translation.png","filesize":6758,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation.png","link":"https:\/\/www.motionpoint.com\/resources\/videos\/balancing-cost-and-content-in-website-translation\/rc_balancing-cost-and-content-in-web-translation\/","alt":"","author":"2","description":" \t","caption":"","name":"rc_balancing-cost-and-content-in-web-translation","status":"inherit","uploaded_to":1981,"date":"2019-03-29 00:00:00","modified":"2019-03-29 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":300,"height":156,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation.png","medium-width":300,"medium-height":156,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation.png","medium_large-width":300,"medium_large-height":156,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation.png","large-width":300,"large-height":156,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation.png","1536x1536-width":300,"1536x1536-height":156,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/RC_Balancing-Cost-and-content-in-web-translation.png","2048x2048-width":300,"2048x2048-height":156}},"videos_social_image":{"ID":19815,"id":19815,"title":"OG_Scoping_a_Website_Translation_Project.jpg","filename":"OG_Scoping_a_Website_Translation_Project.jpg","filesize":79716,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project.jpg","link":"https:\/\/www.motionpoint.com\/resources\/videos\/balancing-cost-and-content-in-website-translation\/og_scoping_a_website_translation_project\/","alt":"","author":"2","description":" \t","caption":"","name":"og_scoping_a_website_translation_project","status":"inherit","uploaded_to":1981,"date":"2019-03-29 00:00:00","modified":"2019-03-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1568,"height":882,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Scoping_a_Website_Translation_Project.jpg","2048x2048-width":1568,"2048x2048-height":882}},"video_embed_id":"pc1j3831i0","video_text_content":"

Are you thinking of expanding into new global markets online? In an ideal world, you\u2019d translate every section, page and product description on your website for international customers.<\/p>\n

But budget constraints can limit your project\u2019s scope\u2014especially in its earliest days. This forces you to choose which sections of your site will be translated, and which won\u2019t.<\/p>\n

These three tips can help you make those challenging decisions.<\/p>\n

<\/o:p><\/p>\n

Determine <\/b>your Business Goals<\/b><\/p>\n

What\u2019s the business objective of your localized website? This is a great way to easily identify sections that require translation.<\/p>\n

Are transactions a key priority? Translate your conversion funnel: product descriptions, the shopping cart experience and payment methods.<\/p>\n

If your site is designed to generate inbound leads, prioritize SEO-rich content like white papers and blog posts.<\/p>\n

Learn how MotionPoint\u2019s technology lets you customize your translation scope<\/a>.<\/i> <\/p>\n

Focus on the <\/b>Customer Experience<\/b><\/p>\n

Will you want to present your site\u2019s untranslated<\/i> sections to global customers?<\/p>\n

A \u201cmixed-language\u201d experience could confuse or frustrate them. Consider suppressing untranslated sections altogether or providing a special \u201cinterstitial\u201d message that warns customers that a section\u2019s content isn\u2019t available in their preferred languages.<\/p>\n

Discover more ways to improve your global customer experience<\/a><\/i>.<\/p>\n

Determine <\/b>your Translation Approach<\/b><\/p>\n

Think about how you\u2019ll translate your website, too.<\/p>\n

Leverage superior human translations for high-profile products and brand-sensitive webpages. Consider machine translation for your website\u2019s less nuanced content, such as simple product descriptions.<\/p>\n

Learn more about use cases for machine and human translation.<\/a><\/i> <\/p>\n

<\/o:p><\/p>\n

Keep these tips in mind as you choose the best content to localize for global customers. Remember, the best vendors can help you define a project scope that stays within your budget and delivers a stellar localized customer experience.<\/p>\n","learn_more_cards":[{"learn_more_card_image":{"ID":19810,"id":19810,"title":"A-Better-Way-to-Determine-Project-Scope.jpg","filename":"A-Better-Way-to-Determine-Project-Scope-1.jpg","filesize":9010,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1.jpg","link":"https:\/\/www.motionpoint.com\/resources\/videos\/balancing-cost-and-content-in-website-translation\/a-better-way-to-determine-project-scope-2\/","alt":"","author":"2","description":" \t","caption":"","name":"a-better-way-to-determine-project-scope-2","status":"inherit","uploaded_to":1981,"date":"2019-03-29 00:00:00","modified":"2019-03-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":254,"height":154,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1.jpg","medium-width":254,"medium-height":154,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1.jpg","medium_large-width":254,"medium_large-height":154,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1.jpg","large-width":254,"large-height":154,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1.jpg","1536x1536-width":254,"1536x1536-height":154,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/A-Better-Way-to-Determine-Project-Scope-1.jpg","2048x2048-width":254,"2048x2048-height":154}},"learn_more_card_heading":"A Better Way to Determine Project Scope","learn_more_card_sub_heading":"MotionPoint delivers superior accuracy\u2014and value\u2014when we help plan your website translation project.","learn_more_card_url_link":"https:\/\/www.motionpoint.com\/resources\/translation\/determine-project-scope\/"},{"learn_more_card_image":{"ID":19811,"id":19811,"title":"Controlling-the-Costs-of-Website-Translation.jpg","filename":"Controlling-the-Costs-of-Website-Translation-1.jpg","filesize":7971,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1.jpg","link":"https:\/\/www.motionpoint.com\/resources\/videos\/balancing-cost-and-content-in-website-translation\/controlling-the-costs-of-website-translation-2\/","alt":"","author":"2","description":" \t","caption":"","name":"controlling-the-costs-of-website-translation-2","status":"inherit","uploaded_to":1981,"date":"2019-03-29 00:00:00","modified":"2019-03-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":254,"height":154,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1.jpg","medium-width":254,"medium-height":154,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1.jpg","medium_large-width":254,"medium_large-height":154,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1.jpg","large-width":254,"large-height":154,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1.jpg","1536x1536-width":254,"1536x1536-height":154,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Controlling-the-Costs-of-Website-Translation-1.jpg","2048x2048-width":254,"2048x2048-height":154}},"learn_more_card_heading":"Controlling the Costs of Website Translation","learn_more_card_sub_heading":"Tightening the scope of your website translation project reduces costs\u2014while still serving your global business goals.","learn_more_card_url_link":"https:\/\/www.motionpoint.com\/resources\/translation\/controlling-website-translation-costs\/"},{"learn_more_card_image":{"ID":17954,"id":17954,"title":"19-Ways-to-Steamline.jpg","filename":"19-Ways-to-Steamline.jpg","filesize":29116,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline.jpg","link":"https:\/\/www.motionpoint.com\/resources\/videos\/balancing-cost-and-content-in-website-translation\/19-ways-to-steamline\/","alt":"","author":"2","description":" \t","caption":"","name":"19-ways-to-steamline","status":"inherit","uploaded_to":1981,"date":"2018-06-18 00:00:00","modified":"2021-09-20 18:50:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":502,"height":305,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline-300x182.jpg","medium-width":300,"medium-height":182,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline.jpg","medium_large-width":502,"medium_large-height":305,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline.jpg","large-width":502,"large-height":305,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline.jpg","1536x1536-width":502,"1536x1536-height":305,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/19-Ways-to-Steamline.jpg","2048x2048-width":502,"2048x2048-height":305}},"learn_more_card_heading":"19 Ways to Take Control of Your Web Localization Project","learn_more_card_sub_heading":"Keep these simple tips in mind to get the most value from your translated website.","learn_more_card_url_link":"https:\/\/www.motionpoint.com\/resources\/translation\/make-website-translation-easy\/"}],"videos_featured_resource_card":"n\/a","meta_title":"Balancing Cost and Content in Website Translation","meta_description":"These three tips can help you make those challenging website transaltion cost saving decisions.","meta_keywords":"","docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"","doc_social_media_caption_2":"","doc_social_media_caption_3":"","doc_social_media_caption_4":"","doc_social_media_caption_5":"","doc_id":"2665","md_title_tag":"","md_meta_description":"","md_og_image":false,"md_og_title":"","md_og_description":"","md_og_keywords":"","video_type":{"value":"insights","label":"Insights"},"hidden_video":"No"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/videos\/1981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/videos"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1981"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1981"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1981"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1981"},{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=1981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}