{"id":1949,"date":"2019-01-24T00:00:00","date_gmt":"2019-01-24T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=1949"},"modified":"2023-02-15T14:30:40","modified_gmt":"2023-02-15T19:30:40","slug":"urban-outfitters","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/urban-outfitters\/","title":{"rendered":"Urban Outfitters"},"template":"","client_categories":[42,43],"industry_categories":[51],"resource_categories":[28,34,30,24,39,35,33,26,22,17,18],"geographic_region":[57],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1949","customers","type-customers","status-publish","hentry","client_categories-case-studies","client_categories-logos","industry_categories-retail-ecommerce","resource_categories-industry-b2c-manufacturing","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","geographic_region-americas"],"acf":{"case_study_title":"Bringing the Hip and Unique to Europe, China and Beyond","translate_this_case_study":"YES","hover_summery_text":"

\u201cThe Internet for us is the most powerful when we use its massive scale to drive international growth.\u201d<\/p>\n

– Urban Outfitters Investors Day<\/p><\/blockquote>\n","background":"","objective":"

With a robust online presence and hundreds of stores throughout the U.S., Canada and Europe, Urban Outfitters personifies excellence in its industry.<\/p>\n

In Spring 2010, Urban Outfitters re-evaluated its European strategy. The company had been selling in Europe for more than 15 years, but the region\u2019s accelerating growth demanded a new approach. Urban Outfitters determined that a strong online European presence would drive web sales, boost brand awareness and increase in-store traffic.<\/p>\n

The company needed a partner that could help translate and localize its website for these consumers\u2014and replicate the loyalty and success it had created with its English-speaking customers.<\/p>\n

Urban Outfitters engaged MotionPoint to help target Europe\u2019s two largest markets: Germany and France.<\/p>\n

The company selected MotionPoint because of its ability to retain the brand\u2019s core emotional connection with consumers, replicating the brand\u2019s unique voice and verve in new markets. MotionPoint\u2019 solution didn\u2019t require slow and costly IT work either, which made Urban Outfitters\u2019 decision to partner even easier.<\/p>\n","story_solution":"","story_outcome":"

Three months later\u2014just in time for the holidays\u2014Urban Outfitters unveiled its French and German websites. Since then, both European sites have experienced strong growth. Anthropologie and FreePeople, two of the company\u2019s other leading brands, have also selected MotionPoint to launch localized sites for Canada, Germany and China.<\/p>\n

Urban Outfitters continues its close partnership with MotionPoint as it builds its brands across the globe.<\/p>\n","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"","client_hero_background_image":{"ID":19492,"id":19492,"title":"urban-hero","filename":"urban-hero.jpg","filesize":53581,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/urban-hero.jpg","link":"https:\/\/www.motionpoint.com\/customers\/urban-outfitters\/urban-hero\/","alt":"","author":"2","description":" \t","caption":"","name":"urban-hero","status":"inherit","uploaded_to":1949,"date":"2019-01-24 00:00:00","modified":"2019-01-24 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