{"id":1948,"date":"2017-10-11T00:00:00","date_gmt":"2017-10-11T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=1948"},"modified":"2023-02-15T15:09:49","modified_gmt":"2023-02-15T20:09:49","slug":"master-lock-customer-case-study","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/master-lock-customer-case-study\/","title":{"rendered":"Master Lock"},"template":"","client_categories":[42],"industry_categories":[49],"resource_categories":[27,30,24,39,35,33,26,22,17,18],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1948","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-manufacturing-automotive","resource_categories-industry-b2b-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"case_study_title":"Securing International Growth Without Increasing Overhead","translate_this_case_study":"YES","hover_summery_text":"

\u201cWith MotionPoint, I sleep well at night knowing our localized websites run on autopilot\u2014which is exactly what we want.\u201d<\/i><\/p>\n<\/p>\n

\u2014<\/b>Marti Gahlman, Director of Digital Strategy & Web Services<\/b><\/p>\n","background":"","objective":"

Over the years, The Master Lock Company\u2014a leading U.S. Manufacturer of security and safety products for both retail and commercial customers\u2014has grown internationally by following major retailers into new markets and supplying American manufacturers with sophisticated security products for their overseas plants.<\/p>\n

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Nearly half of Master Lock\u2019s revenue comes from its industrial solutions. As its business grew in Europe, Master Lock sought to offer localized websites to support its operations there.<\/p>\n

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Marti Gahlman, Director of Digital Strategy & Web Services, explained: \u201cWe wanted to quickly roll out websites in German, French and Dutch. But as a small web team with multiple responsibilities, we needed outside expertise and a complete solution to accelerate and streamline the process.\u201d<\/p>\n

Faster Speed to Market<\/h3>\n

In 2008, Master Lock engaged MotionPoint to translate, launch and operate its websites for Germany, France and the Benelux Union countries of Belgium, the Netherlands and Luxembourg. These sites were deployed in less than 90 days, meeting Master Lock\u2019s requirements for speed. Another differentiator for Gahlman: thanks to its innovative technology and human translators, MotionPoint\u2019s solution was fully turn-key at launch and ongoing.Since then, MotionPoint has continued to support Master Lock\u2019s growth by launching and operating five additional websites in nine different languages, including Chinese, Japanese and Italian.<\/p>\n","story_solution":"

Many Websites, Minimal Effort<\/h3>\n

\u201cMotionPoint\u2019s technology is superb,\u201d Gahlman said. \u201cIt allows us to develop new sites quickly so we can enter new markets faster. And once a site is live, MotionPoint does a very nice job of maintaining it. The first challenge is to get it translated, but then the automated solution ensures it\u2019s updated regularly.\u201d<\/p>\n

Master Lock\u2019s websites change fairly regularly, with monthly updates and major changes when a new product or segment is added.<\/p>\n

MotionPoint\u2019s turn-key solution is also important to Master Lock\u2019s small e-commerce group, which consists of a content manager and a front-end engineer, in addition to Gahlman.<\/p>\n

\u201cMotionPoint makes it easy for our lean organization to support many localized sites with minimal effort,\u201d he noted.<\/p>\n

Localized Websites Deliver Strategic Value<\/h3>\n

For Master Lock, localized websites have strategic business value. For example:<\/p>\n

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  • Large distributors and customer service groups access the sites to explain products to customers in their regions<\/li>\n
  • Local sales teams gather product information to help support business expansion<\/li>\n
  • Consumers and buyers at global retail outlets leverage key product information <\/li>\n<\/ul>\n

    \u201cProviding websites in local languages demonstrates that Master Lock is investing time and money to make sure each online visitor understands our products and has a good experience with our brand,\u201d Gahlman said. \u201cIt demonstrates our commitment to those local markets.\u201d<\/p>\n

    He continued: \u201cWhen you\u2019re trying to grow share in a new market, it\u2019s important to show respect for the people and their culture, instead of taking the attitude that they should experience the site in English because you\u2019re a U.S.-based company.\u201d<\/p>\n

    Ongoing Partnership for Omnichannel Translation<\/h3>\n<\/p>\n

    Since 2008, Gahlman has evaluated other website translation vendors, but hasn\u2019t found a solution as complete and worry-free as MotionPoint\u2019s. In fact, Master Lock has expanded the scope of their partnership to include document translation projects.\u201cI received feedback that documents translated by MotionPoint are very well-received,\u201d Gahlman said, recalling a recent project. \u201cOur Japanese distributors complimented their professionalism.\u201d.<\/p>\n

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    <\/p>\n
    \n

    \u201cMotionPoint\u2019s sales and project teams take the initiative to assist us, and the company does a great job of communicating openly and proactively. It\u2019s what I expect from trusted strategic partners.\u201d<\/p>\n

    <\/center><\/div>\n<\/p>\n
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