{"id":1946,"date":"2017-10-12T00:00:00","date_gmt":"2017-10-12T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=1946"},"modified":"2024-02-07T15:45:23","modified_gmt":"2024-02-07T20:45:23","slug":"thermon-customer-case-study","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/thermon-customer-case-study\/","title":{"rendered":"Thermon"},"template":"","client_categories":[42],"industry_categories":[49],"resource_categories":[27,30,24,39,35,33,26,21,23,22,31,17,18],"geographic_region":[57],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1946","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-manufacturing-automotive","resource_categories-industry-b2b-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation","geographic_region-americas"],"acf":{"case_study_title":"Heating Up Global Marketing with a Streamlined Solution","translate_this_case_study":"YES","hover_summery_text":"

\u201cMotionPoint\u2019s high quality translation of our technical information\u2014coupled with its technology\u2014have enabled us to serve our customers better. It\u2019s been a great fit for our business.\u201d <\/i><\/p>\n

– <\/span>Lance Bielke. Manager, Marketing Communications, Thermon <\/b><\/p>\n","background":"

\u200b<\/b><\/p>\n","objective":"

Based in Texas, Thermon is a publicly traded global company that designs and manufactures heat tracing equipment for temperature maintenance of pipes, tanks and instrumentation. Thermon\u2019s highly specialized products are used by companies in the petroleum, chemical processing and electrical power generation industries.<\/p>\n

As Thermon\u2019s business grew internationally, the company needed to offer its website and technical documents in local languages to better serve its global customer base.<\/p>\n

\u201cOur content is highly technical,\u201d said Lance Bielke, Manager, Marketing Communications at Thermon. \u201cWe needed to find a solution that would provide very accurate translation of both our online and offline technical communications. We also have a lean marketing team, so we needed an efficient way to launch, operate and optimize our local language websites.\u201d<\/p>\n

Partnering with MotionPoint<\/h3>\n

During his search, Bielke learned about MotionPoint and reviewed the company\u2019s work. He asked MotionPoint to provide examples of translated websites of customers in the same industry; those sites would provide technical information and messages similar to Thermon\u2019s. \u201cThe examples enabled our regional staff to judge the quality of MotionPoint\u2019s translations, which they rated as excellent,\u201d Bielke said.<\/p>\n

\u201cBefore evaluating MotionPoint, I worked with several translation companies that touted quality,\u201d Bielke continued. \u201cBut I found it difficult to obtain a good deliverable that reflected the technical accuracy and key messages we aim to provide our customers. We decided to move forward with MotionPoint largely due to their high-quality translation of our technical content, along with their automated solution for launching and operating multilingual websites.\u201d<\/p>\n","story_solution":"

13 Languages with a Systematic Process<\/h3>\n

MotionPoint accurately translated the company\u2019s large number of technical documents, and used a systematic process and toolset that enabled Thermon\u2019s field teams to easily participate in the translation review. MotionPoint also launched the company\u2019s website in four languages within 90 days. Following a phased approach, that Thermon requested, MotionPoint delivered websites in nine additional languages.<\/p>\n

An Efficient, Turn-Key Translation Solution<\/h3>\n

Thermon\u2019s lean marketing team has achieved faster time-to-market for new multilingual websites, while ensuring that the sites remain thoroughly and efficiently updated. Both of these factors help support Thermon\u2019s business growth.<\/p>\n

\u201cOur website translation process has been greatly streamlined with MotionPoint,\u201d Bielke said. \u201cInstead of going through time-consuming, labor-intensive steps to prepare, update and deploy translated content to the web, we can now focus on our English website and leave translation and maintenance to them.\u201d<\/p>\n

<\/p>\n
\n

When edits are made to Thermon\u2019s English-language site, MotionPoint\u2019s platform automatically detects the changes and notifies human linguists, who quickly translate, review and publish the content for Thermon\u2019s multilingual sites.<\/p>\n

<\/center><\/div>\n

\u201cThe technical accuracy of our content is critical, because our customers worldwide learn about our offerings through detailed technical documentation,\u201d Bielke concluded. \u201cMotionPoint\u2019s high quality translation of our technical information\u2014coupled with its technology\u2014have enabled us to serve our customers better. It\u2019s been a great fit for our business.\u201d<\/p>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"Instead of going through time-consuming, labor-intensive steps to prepare, update and deploy translated content to the web, we can now focus on our English website and leave the translation and maintenance to MotionPoint.","client_hero_background_image":{"ID":19462,"id":19462,"title":"thermon_v2","filename":"thermon_v2.jpg","filesize":39455,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/thermon_v2.jpg","link":"https:\/\/www.motionpoint.com\/customers\/thermon-customer-case-study\/thermon_v2\/","alt":"","author":"2","description":" \t","caption":"","name":"thermon_v2","status":"inherit","uploaded_to":1946,"date":"2017-10-12 00:00:00","modified":"2017-10-12 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