{"id":1943,"date":"2014-08-12T00:00:00","date_gmt":"2014-08-12T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=1943"},"modified":"2023-02-15T14:45:56","modified_gmt":"2023-02-15T19:45:56","slug":"southwest-airlines","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/southwest-airlines\/","title":{"rendered":"Southwest Airlines"},"template":"","client_categories":[42,43],"industry_categories":[55],"resource_categories":[30,39,35,20,26,23,32,22,17,29],"geographic_region":[57],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1943","customers","type-customers","status-publish","hentry","client_categories-case-studies","client_categories-logos","industry_categories-travel-hospitality","resource_categories-business-goal","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","geographic_region-americas"],"acf":{"case_study_title":"Achieving Sky-High Success Among U.S. Hispanics","translate_this_case_study":"YES","hover_summery_text":"

\u201c<\/i>MotionPoint is terrific at what they do. They make things incredibly easy for us and are really good at helping us increase the performance of our Spanish language site.\u201d\u201d<\/i><\/p>\n<\/p>\n

\n

– Tony Szatkowski, Senior Manager Online Production, Southwest Airlines<\/p>\n<\/blockquote>\n

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Southwest Airlines\u2019 unique combination of low fares, friendly customer service and reliability has made it one of the most successful\u2014and respected\u2014airlines in the world. Given its fanatical focus on customer experience, it isn\u2019t surprising that Southwest has always smartly served its Hispanic customers. Over the years, the airline has invested heavily in Spanish-language advertising. In 2004, it launched a Spanish microsite, but was dissatisfied with the results. Southwest leadership chose to investigate better options.<\/p>\n

When Southwest acquired AirTran, it discovered that AirTran had been operating a successful Spanish-language website since 2008. Capitalizing on the chance to learn how AirTran had been successful, executives at Southwest took a closer look.<\/p>\n

Southwest\u2019s investigation into led them to MotionPoint, the company that operated AirTran\u2019s Spanish website. The data MotionPoint shared on how the Hispanic market reacts in the online channel made sense. Southwest concluded that MotionPoint would likewise increase engagement of Hispanics online for Southwest.com.<\/p>\n","story_solution":"","story_outcome":"

Southwest engaged MotionPoint to deploy a fully functional Spanish-language version of Southwest.com. The site was an immediate improvement. Even better, with MotionPoint\u2019s help and optimization process, the results in the second year increased over Southwest\u2019s successful first year. The trend continues pointing upward.<\/p>\n

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