Even after more than 5 years of successful operation, sales driven by hola.jetblue.com increased 284% in 2013, and 119% in 2014.<\/p>\n","background":"","objective":"
JetBlue Airways\u2019 award-winning approach to customer service has always made it an industry leader. And even in 2007, as the U.S. airline industry struggled amidst rising fuel costs and a stagnant economy, JetBlue remained determined to grow. Its plan: increase direct-to-consumer bookings and drive revenue on its own website. JetBlue realized the rapidly-growing U.S. Hispanic population was a thriving market, primed for online engagement. Wooing these customers could increase the performance its profitable north-south network strategy in Latin America and the Caribbean.<\/p>\n","story_solution":"
In 2008, MotionPoint translated and deployed JetBlue\u2019s Spanish-language website, which was designed to serve U.S. Hispanics and Spanish speakers based in Latin America. MotionPoint also applied localization and optimization tools to the site to further boost engagement and conversion rates.<\/p>\n","story_outcome":"
Since its debut, JetBlue\u2019s Spanish desktop site revenue has soared. Even after more than five years of successful operation, sales rose 284% in 2013, and 119% in 2014.Its mobile site has achieved similar stratospheric success. During the six weeks following the Spanish mobile site\u2019s debut, Spanish site traffic (across desktop and mobile) grew an astonishing 80%. During this time, revenue from Spanish mobile users rose 363%. Spanish mobile signups for JetBlue\u2019s customer loyalty program increased by 269%, too.<\/p>\n
The mobile site was so successful, it recovered its initial costs in just five days. Mobile bookings and revenue remain so high, JetBlue recoups the total annual operating cost of the Spanish mobile site in a single day.<\/p>\n
<\/i><\/p>\n","case_study_video_embed_id":"","set_as_featured_video":"YES","main_quote_message":"With MotionPoint, site traffic, engagement & sales from Spanish speaking customers soared. MotionPoint is a terrific partner.","client_hero_background_image":{"ID":19412,"id":19412,"title":"jetblue","filename":"jetblue.jpg","filesize":34620,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue.jpg","link":"https:\/\/www.motionpoint.com\/customers\/jetblue\/jetblue-2\/","alt":"","author":"2","description":" \t","caption":"","name":"jetblue-2","status":"inherit","uploaded_to":1941,"date":"2014-05-08 00:00:00","modified":"2014-05-08 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1366,"height":542,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-300x119.jpg","medium-width":300,"medium-height":119,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-768x305.jpg","medium_large-width":768,"medium_large-height":305,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1024x406.jpg","large-width":1024,"large-height":406,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue.jpg","1536x1536-width":1366,"1536x1536-height":542,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue.jpg","2048x2048-width":1366,"2048x2048-height":542}},"main_quote_author_image":{"ID":19413,"id":19413,"title":"Maryssa_Miller","filename":"Maryssa_Miller.jpg","filesize":19586,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller.jpg","link":"https:\/\/www.motionpoint.com\/customers\/jetblue\/maryssa_miller\/","alt":"","author":"2","description":" \t","caption":"","name":"maryssa_miller","status":"inherit","uploaded_to":1941,"date":"2014-05-08 00:00:00","modified":"2014-05-08 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":400,"height":400,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller.jpg","medium_large-width":400,"medium_large-height":400,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller.jpg","large-width":400,"large-height":400,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller.jpg","1536x1536-width":400,"1536x1536-height":400,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Maryssa_Miller.jpg","2048x2048-width":400,"2048x2048-height":400}},"hero_position":"NO","main_quote_author_name":"Maryssa Miller","main_quote_author_role_title":"Head of Digital Commerce, JetBlue Airways","customer_website_url":"","secondary_quote_message":"","secondary_quote_author_image":false,"secondary_quote_author_name":"","secondary_quote_author_role_titl":"","secondary_hero_image":{"ID":19414,"id":19414,"title":"JetBlue_AnRong_XuShot_21170","filename":"JetBlue_AnRong_XuShot_21170.jpg","filesize":142997,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170.jpg","link":"https:\/\/www.motionpoint.com\/customers\/jetblue\/jetblue_anrong_xushot_21170\/","alt":"","author":"2","description":" \t","caption":"","name":"jetblue_anrong_xushot_21170","status":"inherit","uploaded_to":1941,"date":"2014-05-08 00:00:00","modified":"2014-05-08 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1000,"height":668,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170-768x513.jpg","medium_large-width":768,"medium_large-height":513,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170.jpg","large-width":1000,"large-height":668,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170.jpg","1536x1536-width":1000,"1536x1536-height":668,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue_AnRong_XuShot_21170.jpg","2048x2048-width":1000,"2048x2048-height":668}},"story_social_image":{"ID":245849,"id":245849,"title":"JetBlue-OG-Image","filename":"JetBlue-OG-Image.png","filesize":1137866,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image.png","link":"https:\/\/www.motionpoint.com\/customers\/jetblue\/jetblue-og-image\/","alt":"","author":"2","description":"","caption":"","name":"jetblue-og-image","status":"inherit","uploaded_to":1941,"date":"2023-02-15 19:48:34","modified":"2023-02-15 19:48:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/JetBlue-OG-Image.png","2048x2048-width":2000,"2048x2048-height":1046}},"client_story_resource_card":{"ID":19416,"id":19416,"title":"jetblue-1","filename":"jetblue-1.jpg","filesize":13276,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1.jpg","link":"https:\/\/www.motionpoint.com\/customers\/jetblue\/jetblue-1\/","alt":"","author":"2","description":" \t","caption":"","name":"jetblue-1","status":"inherit","uploaded_to":1941,"date":"2014-05-08 00:00:00","modified":"2014-05-08 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":380,"height":200,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1.jpg","medium_large-width":380,"medium_large-height":200,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1.jpg","large-width":380,"large-height":200,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1.jpg","1536x1536-width":380,"1536x1536-height":200,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jetblue-1.jpg","2048x2048-width":380,"2048x2048-height":200}},"client_info_logo":{"ID":19417,"id":19417,"title":"2000px-JetBlue_Airways_Logo","filename":"2000px-JetBlue_Airways_Logo.png","filesize":3401,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo.png","link":"https:\/\/www.motionpoint.com\/customers\/jetblue\/2000px-jetblue_airways_logo\/","alt":"","author":"2","description":" \t","caption":"","name":"2000px-jetblue_airways_logo","status":"inherit","uploaded_to":1941,"date":"2014-05-08 00:00:00","modified":"2014-05-08 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":168,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo-300x101.png","medium-width":300,"medium-height":101,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo.png","medium_large-width":500,"medium_large-height":168,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo.png","large-width":500,"large-height":168,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo.png","1536x1536-width":500,"1536x1536-height":168,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/2000px-JetBlue_Airways_Logo.png","2048x2048-width":500,"2048x2048-height":168}},"client_info_website":"jetblue.com","client_info_industry":"Travel","client_story_featured_resource_c":"n\/a","client_info_supported_languages":["Chinese Simplified","Dutch","French","German","Italian","Japanese","Portuguese","Spanish"],"client_info_type":"Transactional","meta_title":"JetBlue Case Study","meta_description":"Localized Spanish Sites Help Airline\u2019s Sales Soar","meta_keywords":"jetblue case study, jet blue case, jetblue mobile site, jetblue airways case study, maryssa miller jetblue, jetblue case study solution, jetblue spanish, jetblue airways case study solution, jetblue 284, jet blue airlines case study, jetblue english, jetblue site, jetblue social media case study, jetblue cookies, jetblue industry, www jet blue espa\u00f1ol, jet blue mobile, jetblue revenue, jetblue com en espa\u00f1ol, www jetblue com en espa\u00f1ol, www jetblue espa\u00f1ol com, jetblue 119, jetblue mobile, jetblue com do en espa\u00f1ol, jetblue loyalty, jetblue com espa\u00f1ol, jet blue sale, us airline industry case study, jetblue south america, mobile jetblue com, case study in spanish, jetblue en espa\u00f1ol, jet blue com espa\u00f1ol, www jetblue com espa\u00f1ol, jetblue3, jetblue airways starting from scratch case analysis, the us airline industry in 2015 case analysis, spanish study sites, jetblue marketing, jetblue corporate strategy, jetblue marketing strategy, jetblue 80, case study sites, jetblue airlines en espa\u00f1ol, jet blue com, stagnant in spanish","story_hero_image":false,"story_placement_order":"1600","docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"","doc_social_media_caption_2":"","doc_social_media_caption_3":"","doc_social_media_caption_4":"","doc_social_media_caption_5":"","doc_id":"277"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/customers\/1941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/customers"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/customers"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1941"}],"wp:term":[{"taxonomy":"client_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/client_categories?post=1941"},{"taxonomy":"industry_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/industry_categories?post=1941"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1941"},{"taxonomy":"geographic_region","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/geographic_region?post=1941"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1941"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}