Sales have grown quickly – Revenue from the locally-optimized sites generated a 4-year Compounded Annual Growth Rate of 60% from FY \u201810 to FY \u201814.<\/p>\n","background":"","objective":"
Amtrak is \u201cAmerica\u2019s Railroad,\u201d the nation\u2019s intercity passenger rail service and high-speed rail operator. With 21,000 route miles in 46 states, the District of Columbia and three Canadian provinces, Amtrak operates more than 300 trains to more than 500 destinations each day.<\/p>\n
In 2006, Amtrak recognized the importance of the growing U.S. Hispanic market. The organization wanted to offer online information and ticket sales to U.S.-based Spanish-speaking customers. Amtrak considered building a Spanish-language website using in-house resources, but soon realized this would require slow and costly IT effort.<\/p>\n
Amtrak chose MotionPoint as its website localization solution because of its speed-to-market, ease of deployment and cost-effectiveness. In less than 60 days and with zero IT integration, MotionPoint delivered a fully functioning, fully translated Spanish.<\/p>\n","story_solution":"","story_outcome":"
Amtrak\u2019s Spanish site reached its intended U.S. Hispanic market. But to Amtrak\u2019s surprise, the site also found an audience in Spain and South America. This suggested an international strategy that Amtrak hadn\u2019t considered before. Successive launches of German, French, and Chinese sites rewarded Amtrak\u2019s data-driven strategy. Each site paid for itself even quicker than the last. The most recent Chinese launch paid for itself in less than 30 days.<\/p>\n
More importantly, MotionPoint\u2019s ongoing optimization services has yielded a stunning ROI and year-over-year increase in sales. Revenue from the locally-optimized sites generated a 4-year Compounded Annual Growth Rate of 60% from FY \u201810 to FY \u201814.Amtrak translated its website for U.S. Hispanics\u2014and soon discovered international demand from Spanish-speakers This insight motivated adding German, French, and Chinese Each new site paid for itself in under 3 months<\/p>\n