{"id":1936,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=1936"},"modified":"2023-02-15T14:31:42","modified_gmt":"2023-02-15T19:31:42","slug":"fontainebleau-miami-beach","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/fontainebleau-miami-beach\/","title":{"rendered":"Fontainebleau Miami Beach"},"template":"","client_categories":[42],"industry_categories":[55],"resource_categories":[34,30,39,35,23,19,22,17],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1936","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-travel-hospitality","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-role","resource_categories-topic"],"acf":{"case_study_title":"Luxury Hotel Brings 5-Star Online Experience to International Guests","translate_this_case_study":"YES","hover_summery_text":"

\u201cMotionPoint\u2019s technology, combined with high-quality translation, has been a worry-free solution for us.\u201d<\/i><\/p>\n<\/p>\n

– Josh Herman, Executive Director, Marketing and PR, Fontainebleau Miami Beach<\/b><\/p>\n","background":"","objective":"

For more than 60 years, Fontainebleau Miami Beach has provided its guests with exquisite, world-class customer experiences. The internationally-renowned five-star resort has extended this excellence to its global online presence through technology and innovation. Located in the jet-setters\u2019 paradise of Miami Beach, the luxury hotel attracts many Spanish- and Portuguese-speaking guests from nearby Latin American countries. The best way to serve these guests online, Fontainebleau realized, was to serve them in their preferred languages.<\/p>\n

Localizing with MotionPoint<\/b><\/h3>\n<\/p>\n

Localizing the hotel\u2019s website would fulfill two purposes: guests could book directly on the Fontainebleau website with ease, and international website visitors would receive as excellent a brand experience online as they would at the resort. However, their lean marketing team lacked the in-house resources and expertise to translate, deploy and operate multilingual websites. <\/p>\n

In 2011, Fontainebleau partnered with MotionPoint to craft brand-perfect, culturally relevant online experiences for its Latin American guests. The Spanish and Portuguese websites were launched in under 90 days, with minimal involvement from Fontainebleau\u2019s IT team.<\/p>\n","story_solution":"

Delivering World-Class UX with a Proxy <\/b>Approach<\/b><\/h3>\n<\/p>\n

MotionPoint\u2019s proxy-based technology leverages the existing code and translatable content of Fontainebleau\u2019s English website, giving Spanish and Portuguese-speaking guests the exact same functionality, UX and brand experience as its English-speaking customers. \u201cChoosing a proxy solution for the translation of our website immediately proved to be the easiest, fastest approach,\u201d said Josh Herman, Executive Director, Marketing and PR.<\/p>\n

Ongoing translation and operation of the localized websites is fully managed by MotionPoint\u2019s turn-key solution, freeing up Fontainebleau\u2019s marketing and IT teams to focus their resources on their primary responsibilities. \u201cOur multilingual websites are fantastic,\u201d Herman said. \u201cTranslations, UX and uptime are always excellent. We never worry about their operation.\u201d<\/p>\n

As content changes are made to Fontainebleau\u2019s English website, MotionPoint\u2019s technology automatically detects additions or updates, and immediately submits them for human translation. The translated content appears on the Spanish and Portuguese websites typically within one business day.<\/p>\n

MotionPoint also translates the site\u2019s SEO-rich content, including metadata and structured data, page title and descriptions\u2014all of which optimizes its international SEO.<\/p>\n

MotionPoint also presents Fontainebleau\u2019s localized user experiences in intuitive ways. Like a hotel concierge, MotionPoint\u2019s EasyLink\u00ae technology anticipates visitors\u2019 language preferences and seamlessly welcomes them in the language they\u2019re most likely to speak. It then remembers these preferences for future visits, too.<\/p>\n

\u201cMotionPoint\u2019s focus on international SEO and global user experience was another differentiator for us,\u201d said Dillon Burke, Digital Marketing Manager. \u201cIt\u2019s made a big difference in driving the success of our Spanish and Portuguese sites.\u201d<\/p>\n

Winning with a Turn-Key, Worry-Free <\/b>Solution<\/b><\/h3>\n<\/p>\n

The hotelier\u2019s investment is literally paying off. Since the sites\u2019 debut in 2011, Fontainebleau has seen growth in Latin American bookings generated directly from the resort\u2019s localized websites. This increases Fontainebleau\u2019s revenue for every sale, since it doesn\u2019t sacrifice a hefty percentage of its booking revenue when customers conduct transactions via a third-party hospitality website or service.<\/p>\n

Further, Fontainebleau re-publishes its translated content on those third-party booking platforms, providing customers a consistently branded, in-language experience\u2014no matter what service they\u2019re using to make reservations.<\/p>\n

By working with MotionPoint, Fontainebleau continues to provide world-class customer experiences for its Spanish- and Portuguese-speaking guests\u2014while maintaining a consistent luxury brand experience across all channels.<\/p>\n

Perhaps best of all, the solution doesn\u2019t burden their lean marketing and IT teams.<\/p>\n

\u201cMotionPoint\u2019s technology and excellent translations have delivered a worry-free experience for us,\u201d Burke said.<\/p>\n

\n
<\/p>\n
\n

\u201cChoosing a proxy solution for the translation of our website immediately proved to be the easiest, fastest approach.\u201d <\/i>\u2014Josh Herman, Executive Director, Marketing and PR, Fontainebleau<\/p>\n

<\/center><\/div>\n<\/p>\n
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