{"id":1935,"date":"2014-05-05T00:00:00","date_gmt":"2014-05-05T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&#038;p=1935"},"modified":"2023-02-15T14:50:18","modified_gmt":"2023-02-15T19:50:18","slug":"asos","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/asos\/","title":{"rendered":"ASOS"},"template":"","client_categories":[42,43],"industry_categories":[51],"resource_categories":[28,34,30,24,39,35,26,22,17,18],"geographic_region":[57,58],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1935","customers","type-customers","status-publish","hentry","client_categories-case-studies","client_categories-logos","industry_categories-retail-ecommerce","resource_categories-industry-b2c-manufacturing","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-industry","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","geographic_region-americas","geographic_region-row"],"acf":{"case_study_title":"\u2018Fast Fashion\u2019 Icon Achieves Even Faster Growth","translate_this_case_study":"YES","hover_summery_text":"<p>ASOS\u2019 strategy doubled sales &amp; boosted international from less than 30% to over 60% of sales in 3 years<\/p>\n","background":"","objective":"<p>In 2009, after only nine years in business, UK-based ASOS was one of the most-visited online fashion destinations in the UK. At the time, the company shipped to more than 100 countries. These international transactions accounted for 25% of its annual sales.<\/p>\n<p>  However, to sustain the company\u2019s incredible year-over-year growth rates, ASOS\u2019 leadership realized that international expansion was crucial. Executives identified three especially strategic markets\u2014the U.S., Germany and France. ASOS\u2019 new goal was ambitious, but achievable: To become the world\u2019s #1 online fashion destination for twentysomethings around the world.<\/p>\n","story_solution":"<h3>Solution<\/h3>\n<p>  After extended conversations and corporate diligence, ASOS partnered with MotionPoint. In the fall of 2010, with zero IT integration, MotionPoint and ASOS launched localized websites for the three international markets.<\/p>\n","story_outcome":"<p>Seven months after the successful deployment of those websites, ASOS asked MotionPoint to help launch three additional localized sites to serve Italy, Australia and Spain. A year after that, ASOS added Russia. ASOS\u2019 international strategy accelerated growth and increased international sales from less than 30% to more than 60% in less than 3 years.<\/p>\n<ul>\n<li>This UK-based online fashion retailer knew reaching beyond its borders would sustain its remarkable growth<\/li>\n<li>Since 2010, MotionPoint has localized and operated sites for eight key international markets<\/li>\n<li>ASOS\u2019 strategy doubled sales and boosted international from less than 30% to over 60% of sales in three years<\/li>\n<\/ul>\n<figure style=\"text-align: center;\">\n<figure style=\"text-align: center;\"> <\/figure>\n<\/p>\n<\/figure>\n","case_study_video_embed_id":"","set_as_featured_video":"YES","main_quote_message":"","client_hero_background_image":{"ID":19352,"id":19352,"title":"asos_v2","filename":"asos_v2.jpg","filesize":53336,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/asos_v2.jpg","link":"https:\/\/www.motionpoint.com\/customers\/asos\/asos_v2\/","alt":"","author":"2","description":" 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