{"id":1904,"date":"2018-11-13T00:00:00","date_gmt":"2018-11-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1904"},"modified":"2018-11-13T00:00:00","modified_gmt":"2018-11-13T00:00:00","slug":"localizing-assortments-and-product-allocation-is-key-for-global-brands","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/localizing-assortments-and-product-allocation-is-key-for-global-brands\/","title":{"rendered":"Localizing Assortments and Product Allocation is Key for Global Brands"},"template":"","blog_categories":[10,4,9,13],"resource_categories":[27,28,37,34,30,35,26,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1904","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-e-commerce","blog_categories-marketing-strategies","blog_categories-motionpoint-news","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Customers crave a personalized connection with the brands they support, and companies would like to oblige them. But it\u2019s not easy.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

Manufacturers and brands must leverage data, analytics and language to understand local customer behavior, and use them to drive assortment localization and allocation efforts, writes MotionPoint EVP Craig Witt in a column for Manufacturing.net<\/i><\/a>.<\/p>\n

Witt presents additional best practices to help companies form authentic relationships with global customers, including:<\/p>\n