{"id":1898,"date":"2018-11-02T00:00:00","date_gmt":"2018-11-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1898"},"modified":"2018-11-02T00:00:00","modified_gmt":"2018-11-02T00:00:00","slug":"b2b-can-adapt-to-online-models-by-taking-inspiration-from-disruptors","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/b2b-can-adapt-to-online-models-by-taking-inspiration-from-disruptors\/","title":{"rendered":"B2B Can Adapt to Online Models by Taking Inspiration from Disruptors"},"template":"","blog_categories":[2,13,15],"resource_categories":[27,28,37,30,35,33,26,19,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1898","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-motionpoint","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Amazon Business\u2019 success illustrates the increasing importance of providing convenient, personalized customer experiences, a MotionPoint exec writes.\n","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

In recent years, Amazon Business has made dramatic inroads into the B2B sales space. But savvy B2B companies can hold their own by emulating some of the retail giant\u2019s best practices, writes MotionPoint EVP Craig Witt in a guest column at Manufacturing.net<\/i><\/a>.<\/p>\n

Witt presents tips to help B2B companies carve out a niche in their industries by striving to be data- and value-driven. He offers guidance on:<\/p>\n