{"id":1894,"date":"2018-10-29T00:00:00","date_gmt":"2018-10-29T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1894"},"modified":"2018-10-29T00:00:00","modified_gmt":"2018-10-29T00:00:00","slug":"what-b2b-companies-can-learn-from-amazon-business","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/what-b2b-companies-can-learn-from-amazon-business\/","title":{"rendered":"What B2B Companies Can Learn From Amazon Business"},"template":"","blog_categories":[2,9,13],"resource_categories":[27,37,34,30,24,35,20,26,36,22,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1894","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-marketing-strategies","blog_categories-motionpoint-news","resource_categories-industry-b2b-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-industry","resource_categories-press-article","resource_categories-role","resource_categories-topic"],"acf":{"blog_short_description":"B2B companies should closely watch Amazon\u2019s approach to customer attraction and retention, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  While Amazon\u2019s success has always hinged on disrupting traditional business models, its foray into B2B offers valuable learning for B2B sellers, says MotionPoint EVP Craig Witt <a href=\"https:\/\/industrytoday.com\/article\/amazon-business-key-learnings-for-b2b\/\" target=\"_blank\">in a guest column for <i>Industry Today<\/i><\/a>.<\/p>\n<p>  Amazon Business\u2019 global success proves that delivering convenient, personalized customer experiences are vital\u2014even in the B2B space.<\/p>\n<p>  Witt presents best practices for marketing and customer retention that global B2B sellers can learn from Amazon, including:<\/p>\n<ul>\n<li>Supporting preferred local payment options<\/li>\n<li>Offering efficient cross-border fulfillment<\/li>\n<li>Using your global customers\u2019 preferred languages<\/li>\n<\/ul>\n<p>  Get the full story\u2014and more best practices\u2014<a href=\"https:\/\/industrytoday.com\/article\/amazon-business-key-learnings-for-b2b\/\" target=\"_blank\">at <i>Industry Today<\/i><\/a>.<\/p>\n<p>  <span> <\/span><\/p>\n<h6 style=\"font-size: 10px;\">Photo Credit: Cineberg \/ Shutterstock.com<\/h6>\n","article_body_code":"","news_image":{"ID":18944,"id":18944,"title":"b2b-resource.jpg","filename":"b2b-resource.jpg","filesize":27233,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2b-resource.jpg","link":"https:\/\/www.motionpoint.com\/blog\/what-b2b-companies-can-learn-from-amazon-business\/b2b-resource\/","alt":"","author":"2","description":"    \t","caption":"","name":"b2b-resource","status":"inherit","uploaded_to":1894,"date":"2018-10-29 00:00:00","modified":"2018-10-29 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