{"id":1869,"date":"2018-08-27T00:00:00","date_gmt":"2018-08-27T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1869"},"modified":"2018-08-27T00:00:00","modified_gmt":"2018-08-27T00:00:00","slug":"master-lock-multilingual-websites-make-a-difference","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/master-lock-multilingual-websites-make-a-difference\/","title":{"rendered":"Master Lock: Multilingual Websites Make a Difference"},"template":"","blog_categories":[2,3,13,15],"resource_categories":[27,37,30,35,33,26,23,19,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1869","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-customer-insights","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"MotionPoint helped the iconic manufacturer scale its international growth into key markets, in nine language.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

The Master Lock Company has been a household name in the U.S. for nearly a century. As business started to grow in Europe, Latin America and Asia, the company needed a multilingual website to serve its international customers.<\/p>\n

The company also needed a partner to help its lean marketing team localize massive amounts of web content on an ongoing basis. That partner was MotionPoint, selected for its turn-key solution, according to a case study by EContent<\/a>. <\/p>\n

But MotionPoint provides The Master Lock Company with more than translation. \u201cThe human touch is a big part of what MotionPoint does,\u201d said Craig Witt, EVP at MotionPoint. \u201cIt\u2019s not just about translation\u2014it\u2019s also about localizing your content.\u201d<\/p>\n

MotionPoint\u2019s solution provides translation and localization for The Master Lock Company in nine languages.<\/p>\n<\/p>\n

Read more in the full case study<\/a> at EContent.<\/p>\n","article_body_code":"","news_image":{"ID":19862,"id":19862,"title":"Banner_Master_Lock_Multilingual_Websites_Make_a_Difference.jpg","filename":"Banner_Master_Lock_Multilingual_Websites_Make_a_Difference.jpg","filesize":108900,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Banner_Master_Lock_Multilingual_Websites_Make_a_Difference.jpg","link":"https:\/\/www.motionpoint.com\/blog\/b2b-e-commerce-world-highlights-hardinges-multilingual-online-success\/banner_master_lock_multilingual_websites_make_a_difference\/","alt":"","author":"2","description":" \t","caption":"","name":"banner_master_lock_multilingual_websites_make_a_difference","status":"inherit","uploaded_to":1986,"date":"2019-02-26 00:00:00","modified":"2019-02-26 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