{"id":1868,"date":"2018-09-03T00:00:00","date_gmt":"2018-09-03T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1868"},"modified":"2018-09-03T00:00:00","modified_gmt":"2018-09-03T00:00:00","slug":"back-to-school-shopping-presents-opportunity-to-attract-us-hispanic-custome","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/back-to-school-shopping-presents-opportunity-to-attract-us-hispanic-custome\/","title":{"rendered":"Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers"},"template":"","blog_categories":[5,13,8],"resource_categories":[37,35,19,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1868","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-motionpoint-news","blog_categories-international-business-strategies-us-hispanic","resource_categories-content-type-blog-post","resource_categories-content-type","resource_categories-topic-motionpoint","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"As the school year revs up, our EVP shares several retail best practices to help companies serve Spanish-speaking customers.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

Retailers looking to attract new U.S. Hispanic customers should take advantage of the back-to-school shopping season, writes MotionPoint EVP Craig Witt in a guest post for the Retail TouchPoints<\/i> blog<\/a>. <\/p>\n

The U.S. Hispanic demographic is rapidly growing in both population and economic power. Currently the second-largest ethnic group in the US, one in four children is of Hispanic origin or descent, and Hispanic parents spend an estimated $148 more on back-to-school shopping than the general population. To effectively reach this population and win their business, there are some key best practices retailers should follow, Witt said.<\/p>\n<\/p>\n

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