{"id":1840,"date":"2018-08-21T00:00:00","date_gmt":"2018-08-21T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1840"},"modified":"2022-06-06T09:27:56","modified_gmt":"2022-06-06T13:27:56","slug":"guide-graphic-healthcare-organizations-shouldnt-ignore-u-s-spanish-speaker","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/guide-graphic-healthcare-organizations-shouldnt-ignore-u-s-spanish-speaker\/","title":{"rendered":"Infographic: U.S. Healthcare Organizations Shouldn\u2019t Ignore Spanish Speakers"},"template":"","blog_categories":[10,5,9,8],"resource_categories":[30,35,22,17],"targeted_localized_audience":[],"document_categories":[146,132],"class_list":["post-1840","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-international-business-strategies-us-hispanic","resource_categories-business-goal","resource_categories-content-type","resource_categories-role","resource_categories-topic","document_categories-blog-post","document_categories-healthcare"],"acf":{"blog_short_description":"In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.","news_inline_styles":"","blog_video_id":"","article_body":"

More U.S. Hispanics are getting healthcare coverage, but they still represent the largest uninsured segment of the U.S. population. This represents a sizable untapped market, especially for healthcare organizations that can serve Hispanics with Spanish-language content.<\/p>\n

Learn more about the relationship between healthcare, Hispanics and Spanish content in this guide graphic.<\/p>\n

<\/p>\n","article_body_code":"","news_image":{"ID":18404,"id":18404,"title":"HispanicHealthcare_Hero.jpg","filename":"HispanicHealthcare_Hero.jpg","filesize":33802,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/guide-graphic-healthcare-organizations-shouldnt-ignore-u-s-spanish-speaker\/hispanichealthcare_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"hispanichealthcare_hero","status":"inherit","uploaded_to":1840,"date":"2018-08-21 00:00:00","modified":"2018-08-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":18405,"id":18405,"title":"HispanicHealthcare_OG.jpg","filename":"HispanicHealthcare_OG.jpg","filesize":125333,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG.jpg","link":"https:\/\/www.motionpoint.com\/blog\/guide-graphic-healthcare-organizations-shouldnt-ignore-u-s-spanish-speaker\/hispanichealthcare_og\/","alt":"","author":"2","description":" \t","caption":"","name":"hispanichealthcare_og","status":"inherit","uploaded_to":1840,"date":"2018-08-21 00:00:00","modified":"2018-08-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_OG.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":18404,"id":18404,"title":"HispanicHealthcare_Hero.jpg","filename":"HispanicHealthcare_Hero.jpg","filesize":33802,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/guide-graphic-healthcare-organizations-shouldnt-ignore-u-s-spanish-speaker\/hispanichealthcare_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"hispanichealthcare_hero","status":"inherit","uploaded_to":1840,"date":"2018-08-21 00:00:00","modified":"2018-08-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":18404,"id":18404,"title":"HispanicHealthcare_Hero.jpg","filename":"HispanicHealthcare_Hero.jpg","filesize":33802,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/guide-graphic-healthcare-organizations-shouldnt-ignore-u-s-spanish-speaker\/hispanichealthcare_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"hispanichealthcare_hero","status":"inherit","uploaded_to":1840,"date":"2018-08-21 00:00:00","modified":"2018-08-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicHealthcare_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"us","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/translation\/","article_word_count":"72","article_read_time":"0","banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":[{"keep_learning_card_image":{"ID":20293,"id":20293,"title":"beyond-hero_%281%29.jpg","filename":"beyond-hero_28129.jpg","filesize":70080,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-trend-for-2019-localization-and-personalization\/beyond-hero_%281%29\/","alt":"","author":"2","description":" \t","caption":"","name":"beyond-hero_%281%29","status":"inherit","uploaded_to":1927,"date":"2018-12-27 00:00:00","modified":"2018-12-27 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":768,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129-768x295.jpg","medium_large-width":768,"medium_large-height":295,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129-1024x393.jpg","large-width":1024,"large-height":393,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129-1536x590.jpg","1536x1536-width":1536,"1536x1536-height":590,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/beyond-hero_28129.jpg","2048x2048-width":2000,"2048x2048-height":768}},"keep_learning_card_title":"Localize your content for omnichannel use.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/"},{"keep_learning_card_image":{"ID":19284,"id":19284,"title":"Hero_Hispanic-Holiday-Shoppers-100.jpg","filename":"Hero_Hispanic-Holiday-Shoppers-100.jpg","filesize":118094,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/its-never-too-soon-to-appeal-to-hispanic-holiday-shoppers\/hero_hispanic-holiday-shoppers-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_hispanic-holiday-shoppers-100","status":"inherit","uploaded_to":1928,"date":"2018-12-21 00:00:00","modified":"2018-12-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Hispanic-Holiday-Shoppers-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"It\u2019s Never Too Soon to Appeal to Hispanic Holiday Shoppers","keep_learning_link_text":"Read the story","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/its-never-too-soon-to-appeal-to-hispanic-holiday-shoppers\/"},{"keep_learning_card_image":{"ID":19933,"id":19933,"title":"Hero_Wounded_Warrior.jpg","filename":"Hero_Wounded_Warrior.jpg","filesize":91367,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior.jpg","link":"https:\/\/www.motionpoint.com\/blog\/wounded-warrior-project-launches-spanish-website-for-u-s-hispanic-veterans\/hero_wounded_warrior\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_wounded_warrior","status":"inherit","uploaded_to":1918,"date":"2018-12-04 00:00:00","modified":"2018-12-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Wounded_Warrior.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Wounded Warrior Project Launches Spanish Website for U.S. Hispanic Veterans","keep_learning_link_text":"Read the story","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/wounded-warrior-project-launches-spanish-website-for-u.s.-hispanic-veterans"},{"keep_learning_card_image":{"ID":18990,"id":18990,"title":"Hero_U.S.Hispanic-on-Social.jpg","filename":"Hero_U.S.Hispanic-on-Social.jpg","filesize":127562,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social.jpg","link":"https:\/\/www.motionpoint.com\/blog\/infographic-examining-the-u-s-hispanic-population\/hero_u-s-hispanic-on-social\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_u-s-hispanic-on-social","status":"inherit","uploaded_to":1899,"date":"2018-11-09 00:00:00","modified":"2018-11-09 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U.S.Hispanic-on-Social.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Reaching U.S. Hispanics on Social Media","keep_learning_link_text":"Read the story","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/reaching-u.s.-hispanics-on-social-media"}],"featured_resource_card":"n\/a","meta_title":"Infographic: U.S. Healthcare Organizations Shouldn\u2019t Ignore Spanish Speakers","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":2,"user_firstname":"Nathan","user_lastname":"Lucas","nickname":"nlucas","user_nicename":"nlucas","display_name":"Nathan Lucas","user_email":"nlucas@motionpoint.com","user_url":"","user_registered":"2020-04-08 17:01:46","user_description":"Nathan Lucas is a web developer who enjoys bringing to life the ideas and concepts of the marketing and sales team. If they can dream it, he can build it. When he\u2019s not working, he enjoys being a husband and father, adventures in the great outdoors, fitness, and art!","user_avatar":"\"Nathan"}],"recommended_blog_4":"","docs_short_description":"In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.","docs_keywords":"","doc_social_media_caption_1":"Is your healthcare organization missing out by ignoring an important market? #websitetranslation #localization","doc_social_media_caption_2":"More U.S. Hispanics are getting healthcare coverage, but they\u2019re still the largest uninsured U.S. population\u2014offering an important market to tap. #websitetranslation #localization","doc_social_media_caption_3":"Get important insights about the relationship between healthcare, Hispanics and Spanish content. #websitetranslation #localization","doc_social_media_caption_4":"U.S. Hispanics wield $1.3 trillion in buying power and are the largest uninsured U.S. population. Learn how Spanish-language content can help your healthcare organization connect with them. #websitetranslation #localization","doc_social_media_caption_5":"U.S. Hispanic consumers are influenced by numerous Spanish-language sources of healthcare information. Your organization should be providing one of those sources. #websitetranslation #localization","doc_id":"51232"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1840"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1840"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1840"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1840"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}