{"id":1839,"date":"2018-08-20T00:00:00","date_gmt":"2018-08-20T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1839"},"modified":"2018-08-20T00:00:00","modified_gmt":"2018-08-20T00:00:00","slug":"streamlining-the-translation-of-your-websites-multimedia","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/streamlining-the-translation-of-your-websites-multimedia\/","title":{"rendered":"Streamlining the Translation of Your Website\u2019s Multimedia"},"template":"","blog_categories":[15],"resource_categories":[37,34,30,35,31,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1839","blog","type-blog","status-publish","hentry","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Localizing multimedia content is essential for global success. Following these design best practices can save you money. ","news_inline_styles":"","blog_video_id":"","article_body":"

When your international customers visit your localized websites, the first content they see is multimedia. Images, banners, video animations and interactive content instantly tell prospective customers what your brand is all about, well before they read a single word of text.<\/p>\n

Translating this content is essential in increasing global market share. It bolsters your marketing efforts, presenting a unified and persuasive brand experience across all channels. <\/p>\n

Read on to understand the value of translating multimedia assets, and how your designers can follow several industry best practices to streamline the localization process\u2014and save you time and money along the way.<\/p>\n

Translating Multimedia: The Risks and Value<\/h2>\n

Untranslated multimedia assets create a confusing \u201cmixed language\u201d experience in which the text of your site is in your global customers\u2019 preferred languages, but its images and interactive content are not.<\/p>\n

As a result, customers may conclude that you don\u2019t value them as highly as your primary market customers\u2014or worse, that your international sites are merely knock-offs of your flagship site. Either way, it\u2019s bad news for your brand.<\/p>\n

\"Untranslated
Untranslated images create a \u201cmixed language\u201d experience that confuses customers.<\/figcaption><\/figure>\n

Providing global customers with a fully translated experience not only illustrates your commitment to their market; it lets you leverage your localized multimedia content for digital and offline multichannel marketing, such as:<\/p>\n

    \n
  • Providing in-market sales and marketing teams with powerful assets <\/li>\n
  • Complementing authentic, localized social media posts to boost impact <\/li>\n
  • Optimizing lead-generation for customers both online and off <\/li>\n<\/ul>\n

    The Basics of Translating Multimedia<\/h2>\n

    Successful global marketers know that the multimedia assets of any website should stimulate consumer engagement and reinforce brand image. To reach these goals with your translated websites, consider localizing these \u201cmust have\u201d multimedia assets:<\/p>\n

      \n
    • Images <\/li>\n
    • Videos <\/li>\n
    • Interactive applications <\/li>\n
    • PDFs <\/li>\n
    • Email newsletters <\/li>\n<\/ul>\n

      But did you know that the way your team designs these elements impacts the cost and time it takes to translate them? MotionPoint leads the industry in turn-key website translation. Let\u2019s look at some simple ways you can streamline this process and keep budgets in line.<\/p>\n

      Cost-Saving Best Practices<\/h2>\n

      Images<\/h3>\n

      DO: <\/b>Externalize text from imagery whenever possible.<\/p>\n

      MotionPoint can, and always will, translate assets that feature \u201cflattened\u201d un-editable text embedded in the image file. But externalizing the text from these graphic elements can substantially reduce your translation costs.<\/p>\n

      It also cuts image translation turnaround times and helps your site with SERP. How? This best practice eliminates graphics work since you\u2019re only translating only the text overlay. Further, it allows search engines to detect the now-independent text for SEO.<\/p>\n

      DO: <\/b>Set the positioning of the nested elements on the page with the \u201cparent\u201d element.<\/p>\n

      If an image needs to be resized, the new dimension should \u201cpush\u201d the surrounding text or image elements vertically or horizontally\u2014avoiding overlaps between elements on the page that can diminish user experience. <\/p>\n

      DO: <\/b>Ensure the positioning source code of the element represents its visual positioning on the page.<\/p>\n

      If an image is visually placed on the right side of the page, its positioning code should be align: right, float: right. Positioning should be defined as relative to other elements\u2014not as a fixed distance measurement. This ensures that the images will always be placed relative to the other content rather than in an absolute position, which can be problematic when content moves around on the page.<\/p>\n

      DON\u2019T: <\/b>Use width and height attributes. The dimensions of the image should define its size on the page. Images should \u201cfloat freely\u201d on the page, and should be coded accordingly so they can adapt to the other content around them.<\/p>\n

      DON\u2019T:<\/b> Embed prices or dynamic offers within imagery. Always externalize this important text to eliminate the risk of displaying outdated information.<\/p>\n

      DON\u2019T: <\/b>Merge images to create a larger image when those images include text that might need to be translated.<\/p>\n

      Video<\/h3>\n

      As with images, MotionPoint recommends externalizing text from video files, too. <\/p>\n

      Using .sub (subtitle) or .xml files to do this reduces translation costs and increases translation speed. It also improves the user experience and regional SEO, since this text content is now \u201ccrawlable\u201d by local search engines.<\/p>\n

      Omnichannel<\/h3>\n

      MotionPoint uses its elegant approach to translate many media types\u2014including in-store signage, PDFs, mobile applications, emails and more.<\/p>\n

      To leverage this capability, your team should externalize the content from your omnichannel assets using file types such as .xliff (for InDesign source files), .xml (for mobile applications), .html for marketing emails, etc.<\/p>\n

      Content that has been separated from design elements can be more easily and inexpensively localized for many markets.<\/p>\n

      Conclusion<\/h2>\n

      Multimedia assets are often the first contact with consumers. Failing to give these assets sufficient care in translation can result in alienating customers and damaging your brand.<\/p>\n<\/p>\n

      Using industry best practices, you can create multimedia files that can be more easily and economically translated and optimized\u2014which can save time, boost SEO, and reduce translation costs, both now and in the future.<\/p>\n","article_body_code":"","news_image":{"ID":20511,"id":20511,"title":"StreamlineMultimedia_Hero.jpg","filename":"StreamlineMultimedia_Hero.jpg","filesize":268788,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/StreamlineMultimedia_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/standardization-vs-customization-striking-the-right-balance-part-1\/streamlinemultimedia_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"streamlinemultimedia_hero","status":"inherit","uploaded_to":181556,"date":"2019-06-19 00:00:00","modified":"2025-03-19 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