{"id":1825,"date":"2018-07-26T00:00:00","date_gmt":"2018-07-26T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1825"},"modified":"2022-03-16T14:16:07","modified_gmt":"2022-03-16T18:16:07","slug":"a-technical-look-why-the-proxy-approach-is-ideal-for-website-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/a-technical-look-why-the-proxy-approach-is-ideal-for-website-translation\/","title":{"rendered":"A Technical Look: Why the Proxy Approach is Ideal for Website Translation"},"template":"","blog_categories":[107,15],"resource_categories":[37,30,35,32,22,31,25,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1825","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Here\u2019s what corporate IT and development leaders should look for in a modern proxy-based solution\u2014and why other approaches fall short.","news_inline_styles":"","blog_video_id":"","article_body":"

As your company expands into new global markets, it\u2019s critical to present your website and digital assets in their locally preferred languages. This best practice builds market credibility, creates a positive online user experience, and communicates your value proposition effectively and accurately.<\/p>\n

Using a proxy-based approach to website translation<\/a> is a powerful way to attack this challenge at scale without having to invest significant resources\u2014both human and capital\u2014in order to build localized websites. Other approaches, including CMS connectors, might get the job done initially \u2026 but they can\u2019t scale as your flagship sites grow and evolve.<\/p>\n

Here\u2019s what corporate IT and development leaders should look for in a modern proxy translation<\/a> solution\u2014one that combines the best of technology and human expertise to address the complexities of today\u2019s website translation projects.<\/p>\n

Discovering Translatable Content<\/h2>\n

If you\u2019ve built a complex, dynamic website for your global business, understand that most translation approaches require you to constantly export, tag, translate, re-integrate and adjust content to suit individual localized instances of your website.<\/p>\n

This workload is brutal, error-prone and expensive.<\/p>\n

Look for proxy translation<\/a> approaches that have mature content-parsing capabilities. The most advanced proxies can automatically analyze content from any server or service in the world\u2014including on your site or loaded via third-party services\u2014discover its translatable content, and immediately route it for translation.<\/p>\n

Working with Dynamic Content<\/h2>\n

When it comes to localizing dynamic content, most proxy approaches try to identify the appearance of new URLs\u2014often generated based on user-specific information (like location, a login profile, or via cookies). This signals that there is new content being created that must be translated.<\/p>\n

That\u2019s an old, inaccurate way to handle dynamic content. Truly modern proxies solve for this by configuring website crawlers to identify the actual calls to the server used by these applications, rather than relying on new URLs being created.<\/p>\n

The crawler can then follow that call to the server, find the new content (even dynamically-generated content, like a customized set of product recommendations), and automatically route it through the proxy for translation<\/a>\u2014no matter how many times that content changes.<\/p>\n

Content From Single-Page Applications<\/h2>\n

Single-page applications are a powerful component of many modern websites. They make it easy to integrate and display a highly-customized, interactive experience for users. They also create huge challenges for traditional, simplified website translation<\/a> approaches.<\/p>\n

The first step in translating content is identifying that content, and many technologies\u2014such as CMS connectors\u2014can\u2019t even detect content from an application written in something like AngularJS or React.<\/p>\n

It\u2019s practically impossible to have a human import and review all the code pushed from those applications for translatable content. It would require them to sort through the thousands of lines of code to find, tag and route the appropriate content through typical translation workflows.<\/p>\n

However, today\u2019s reimagined proxy translation<\/a> technologies can do just that, and do it automatically, thanks to the ingenuity of human developers and the addition of intelligent programming. Most translation approaches just can\u2019t get that done.<\/p>\n

\u2026And More<\/h2>\n

Today\u2019s website experiences leverage a great deal of integrated technology to maximize and optimize a user\u2019s time on-site.<\/p>\n

For example, instead of static product libraries, many sites today leverage Product Information Management (PIM) technologies that manage massive volumes of product information, inventory data and specifications. Others use A\/B testing platforms to optimize content, or integrated email solutions to communicate with users.<\/p>\n

Advanced proxy solutions can provide APIs to receive content from these applications and plug seamlessly into the translation process. Using the API as a pathway, the proxy technology can:<\/p>\n