{"id":1823,"date":"2018-07-19T00:00:00","date_gmt":"2018-07-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1823"},"modified":"2021-05-14T14:45:03","modified_gmt":"2021-05-14T14:45:03","slug":"is-your-customers-journey-properly-localized-for-global-markets","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/is-your-customers-journey-properly-localized-for-global-markets\/","title":{"rendered":"Is Your Customer\u2019s Journey Properly Localized for Global Markets?"},"template":"","blog_categories":[10,9,15],"resource_categories":[37,34,30,35,20,23,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1823","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Using MotionPoint's solution to present relevant, persuasive experiences in customers\u2019 preferred languages can help convert your international customers.","news_inline_styles":"","blog_video_id":"","article_body":"

If you want international customers to have a superior user experience on your website, you should translate it into their preferred languages. This includes every step of the customer journey<\/b>, from early education stages to conversion funnels.<\/p>\n

Doing so creates a seamless and fully immersive customer experience. The alternative\u2014a partially-translated website\u2014is often a big turn-off for global customers. It also makes your website and brand appear amateurish, or not fully committed to the market.<\/p>\n

The Problem<\/h2>\n

A fully localized experience<\/a> can be challenging for companies to achieve. That\u2019s because websites have unique characteristics that are difficult for many companies and vendors to localize. They include:<\/p>\n

Use of Third-Party Platforms<\/h3>\n

Content found in third-party e-commerce, booking and other platforms is almost always stored outside a company\u2019s website system. That means traditional website translation services<\/a> can\u2019t detect that content.<\/p>\n

Use of Different Coding Systems<\/h3>\n

Websites are commonly constructed by using multiple coding systems, many of which\u2014including JavaScript and JSON\u2014go undetected by most translation solutions. That leads to gaps in on-site translated content.<\/p>\n

Cross-Departmental Decision-Making<\/h3>\n

Individual sections of large corporate websites are sometimes controlled by different corporate divisions or subsidiaries. The differences in decision making, management and cross-departmental communication can make sitewide coordination difficult.<\/p>\n

Third-Party Management<\/h3>\n

Outside agencies may also control certain content sections or operational aspects of the website. Much like internal cross-departmental coordination, clear communication might be a challenge here, too.<\/p>\n

Security Compliance Requirements<\/h3>\n

The need for strict security can make it risky to turn to third-party solutions, especially when customers\u2019 personal data is involved.<\/p>\n

The Solution<\/h2>\n

MotionPoint\u2019s fully turn-key proxy-based website translation services<\/a> makes seamless in-language customer journeys possible. We do it with:<\/p>\n

An Elegant Proxy<\/h3>\n

MotionPoint\u2019s proxy translation solution is turn-key, and eliminates nearly all the tasks required to implement and operate multilingual websites. This includes:<\/p>\n

    \n
  • Configuration<\/li>\n
  • Hosting and upgrades<\/li>\n
  • Ongoing maintenance<\/li>\n
  • Translation and editorial review<\/li>\n
  • QA and publication of content<\/li>\n
  • And more<\/li>\n<\/ul>\n

    This means that no matter how many people work on your website, there\u2019s no coordination required to get your multilingual websites deployed or maintained.<\/p>\n

    Technology-Agnostic Approach<\/h3>\n

    MotionPoint\u2019s technology works independently of your website\u2019s architecture, and is even fully compatible with content elements not hosted on your servers. It also supports all underlying code and technology, including AngularJS, JSON, AJAX, product information management systems and more.<\/p>\n

    Airtight Security Compliance<\/h3>\n

    MotionPoint has a core set of security practices that address all the key concerns expressed by our customers. These practices inform the creation and oversight of our infrastructure, how we handle your data and your customers\u2019 data, how we support key compliance and regulation practices\u2014and how we develop our technology.<\/p>\n

    Conclusion<\/h2>\n

    If your website doesn\u2019t support the entire customer journey for global users in their preferred languages, ask yourself why it doesn\u2019t \u2026 and ask MotionPoint how our technology solution can make it possible.<\/p>\n","article_body_code":"","news_image":{"ID":18670,"id":18670,"title":"LocalizeBuyersJourney_Hero.jpg","filename":"LocalizeBuyersJourney_Hero.jpg","filesize":103574,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizeBuyersJourney_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/video-3-ways-to-make-your-website-redesign-global-ready\/localizebuyersjourney_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"localizebuyersjourney_hero","status":"inherit","uploaded_to":1867,"date":"2020-07-22 00:00:00","modified":"2020-07-22 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