{"id":1821,"date":"2018-08-01T00:00:00","date_gmt":"2018-08-01T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1821"},"modified":"2018-08-01T00:00:00","modified_gmt":"2018-08-01T00:00:00","slug":"motionpoint-exec-offers-ongoing-insights-for-serving-the-growing-u-s-hispa","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-exec-offers-ongoing-insights-for-serving-the-growing-u-s-hispa\/","title":{"rendered":"MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market"},"template":"","blog_categories":[2,5,13,8,15],"resource_categories":[35,19,36,17,18],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1821","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-international-business-strategies","blog_categories-motionpoint-news","blog_categories-international-business-strategies-us-hispanic","blog_categories-website-translation","resource_categories-content-type","resource_categories-topic-motionpoint","resource_categories-press-article","resource_categories-topic","resource_categories-topic-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"Hispanics are a growing segment of the U.S. population and workforce. Smart companies can capitalize on this trend, our EVP writes.\n","news_inline_styles":"","blog_video_id":"","article_body":"

Most marketing and sales leaders know that by 2020, the buying power of U.S. Hispanics is expected to reach $1.7 trillion<\/a>. But they often don\u2019t<\/i> know that many Hispanics prefer to consume online content in Spanish, not English.<\/p>\n

Organizations can seize this thriving growth opportunity by leveraging digital marketing strategies and websites that cater to Hispanics\u2019 online research and buying preferences.<\/p>\n

In an ongoing series of articles published at MediaPost,<\/i> MotionPoint EVP Craig Witt shares timely marketing insights and offers practical strategies that companies can start executing now to tap into this growing market segment. Here is a digest of his recent posts:<\/p>\n

U.S. Hispanic B2B and \u2018Spanglish\u2019<\/h2>\n

When marketing to U.S. Hispanic business owners online, it\u2019s wise to use them in Spanish\u2014often their preferred language. But that doesn\u2019t necessarily mean a mix of English and Spanish, better known as Spanglish. In fact, in the professional\u2014sometimes conservative\u2014world of B2B, the casual feel of Spanglish can be a misstep. Read more of Witt\u2019s insights<\/a> to understand how Hispanic business owners view Spanish, English, and Spanglish \u2026 and discover a few key pitfalls to avoid when marketing to them online. <\/p>\n

Is Marketing to Hispanics a Fleeting Fad?<\/h2>\n

With the U.S. Hispanic population growing, companies are debating how to serve this vital segment of their market. Should they treat Hispanics as a separate, distinct population, or consider them part of the core U.S. population? And should marketing content be in Spanish, English, or a mix of both? In this article<\/a>, Witt examines key data about the market, and offers practical insights to help companies make sound decisions on their U.S. Hispanic marketing strategy.<\/p>\n

4 Great Tips for Marketing to Hispanics<\/h2>\n

Companies targeting U.S. Hispanics customers should go beyond the well-tread advice of being \u201cculturally relevant,\u201d Witt writes. Instead, companies should thoughtfully examine their U.S. Hispanic marketing strategies in four key areas:<\/p>\n