{"id":182052,"date":"2021-09-17T12:18:48","date_gmt":"2021-09-17T12:18:48","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&p=182052"},"modified":"2024-11-27T10:19:53","modified_gmt":"2024-11-27T15:19:53","slug":"proxy-translation-technology","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/proxy-translation-technology\/","title":{"rendered":"Proxy Translation for Website Localization"},"template":"","class_list":["post-182052","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"18","meta_title":"The Proxy Translation Approach ","meta_description":"Learn how the translation proxy is layered on top of your website to dynamically translate content in real-time.","meta_keywords":"proxy translation, translate proxy, translation proxy, website translation proxy","pillar_hero_title":"Proxy Translation for Website Localization","pillar_hero_subtitle":"Advanced translation solutions can dramatically ease technical and workflow burdens within your organization\u2014or eliminate them altogether. Learn how the Proxy play a factor in website localization.","pillar_content":"

Introduction<\/strong><\/h2>\n

Leveraging <\/span>proxy translation<\/span> technology is another way to localize content for multilingual markets. Unlike APIs and connectors, the proxy translation approach <\/span>operates<\/span> independently of your CMS or technology stack. The best <\/span><\/span>proxy translation<\/span><\/span><\/a> solutions <\/span>eliminate<\/span> the technology and personnel challenges of localizing online content.<\/span><\/span><\/p>\n

A proxy translation server uses the code and content of your website to continuously translate it for multiple markets.<\/p>\n

These systems keep the website working well. They also update and provide its translated content automatically and regularly.<\/span><\/span><\/p>\n

What is Proxy Translation?<\/strong><\/h2>\n

Proxy-based technology separates the content from your website\u2019s code. When combined with translation, it creates engaging, localized web experiences<\/span><\/span><\/a>.<\/p>\n

How does proxy technology work? Proxy based website translation works by connecting the end-user and your back-end system.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

We change your website\u2019s content into a translated version. Then, we send the fully translated webpage to the multilingual user. This process happens instantly.<\/span>\u00a0<\/span><\/p>\n

When a user chooses a language, the site asks the translation proxy to show the page in that language.<\/p>\n

The proxy translation server then updates the language content while preserving the same look, feel, and functionality. The entire process is fast and invisible to the user.<\/span><\/span><\/p>\n

The proxy translation server receives the request for the translated site. It sits between the original website and the translated website. The translation server asks your back-end system to show the code for the new page.<\/span><\/span><\/p>\n

The proxy technology does not alter or interfere with your primary site or its code in any way. It is simply the middleman for your content as the site switches languages.<\/p>\n

What are the Dangers of Proxy Translation Technology?<\/h2>\n

1. Errors in Content Detection Affect SEO<\/span><\/b>\u00a0<\/span><\/p>\n

Not all translation proxies are created equal. Some translation proxies struggle to find new content in complex apps and dynamic content. They also have trouble with embedded forms. This can make you vulnerable to bleed-throughs.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

This creates an incomplete customer experience and can hurt their perception of your brand. This also impacts your SEO because it does not process local keywords and phrases.<\/span>\u00a0<\/span><\/p>\n

2. Can\u2019t<\/span><\/strong> localize non-web content<\/strong><\/span><\/span><\/p>\n

Translation prox<\/span>ies <\/span>are web-base<\/span><\/span>d. You <\/span>can\u2019t<\/span> use proxy for videos, print media. You need to localize these non-text assets using human translation, which requires you to run two or more localization workflows. MotionPoint is the best choice because <\/span>its<\/span> <\/span>translation memory<\/span><\/span><\/a> is free, so users can access their translated segments whenever they want.<\/span><\/span>\u00a0<\/span><\/p>\n

3. Cost<\/strong><\/p>\n

Some translation technologies can be expensive, especially when there are large amounts of content. Additionally, any missed content requires human attention and a separate localization workflow. This makes translation proxy an unpredictable localization strategy in many situations. Some proxy technologies can save you on your translation costs.<\/p>\n

Need a refresher on website translation? Learn more here.<\/a><\/p>\n

Not All Proxies are Created Equal<\/h2>\n

While there are some serious pitfalls when you translate proxy, but that <\/span>isn\u2019t<\/span> always true with the right technology partner. <\/span><\/span>With many <\/span>proxy<\/span> based<\/span> website translation solutions<\/span><\/span> on the market, some are going to be much better than others. Many vendors claim to provide superior translation technology, but <\/span>that\u2019s<\/span> all they provide\u2014just the technology.<\/span><\/span><\/p>\n

That\u2019s not enough for most businesses. With these technology-only approaches, you must still implement, set up and operate the solutions on your own. This demands a large development team, along with the management of complex processes and workflows. Beyond the actual process of translating content, creating multilingual websites also require you to:<\/p>\n