{"id":182044,"date":"2021-09-23T14:41:01","date_gmt":"2021-09-23T14:41:01","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&p=182044"},"modified":"2021-09-23T14:41:01","modified_gmt":"2021-09-23T14:41:01","slug":"web-app-social-localization","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/web-app-social-localization\/","title":{"rendered":"Mobile App, Social Media & Emails Localization"},"template":"","class_list":["post-182044","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"2","meta_title":"Mobile App, Social Media & Emails Localization","meta_description":"Learn how the app, social media, and emails localization & translation process work from translating the content of a social, email, and app to appeal to a geographically specific target market","meta_keywords":"app localization services, web application localization, mobile application localization, application localization, social media, emails","pillar_hero_title":"Mobile App, Social Media & Emails Localization","pillar_hero_subtitle":"Mobile-first global customers expect great user experiences on their devices of choice, in their languages of choice. Are you providing app, social media, or email localization? Learn more about translating social media, emails, and mobile application.","pillar_content":"

Introduction<\/strong><\/h2>\n

We mentioned the value of translating mobile websites in a previous section, but smartphone app localization<\/a> is a truly powerful way to help be top-of-mind with your constituents (you\u2019re literally in their pockets, available at a finger tap). They can generate more engagement than mobile sites alone, too.<\/p>\n

Two flexible technologies\u2014APIs and proxy-based approaches<\/strong>\u2014enable vendors to easily execute mobile app localization<\/a> without having to dig into the computer-code \u201cguts\u201d of the app itself. They work with all popular forms of apps, including:<\/p>\n

Native Apps:<\/strong> Native mobile apps are built specifically for smartphones and contain content that isn\u2019t accessible through the public web. To translate this native-app content, you can submit it to your vendor via their API. The translated content can be embedded in a localized instance of the app by your team.<\/p>\n

HTML5 Apps:<\/strong> These mobile apps are usually written in HTML5, JavaScript and CSS 3. Translatable content is loaded through an external web-based resource. Great proxy technology can translate this content and automatically integrate it into a localized instance of the app, with no effort required by you.<\/p>\n

Hybrid Apps:<\/strong> These mobile apps load translatable content through an external resource, which can be proxied with no customer effort required. Any native content within the app can be translated and delivered via API and embedded in a localized instance of the hybrid app by your team.<\/p>\n

<\/div>\n

Translation for Social Media & Emails<\/strong><\/h2>\n

You can increase your brand\u2019s visibility and shareability on social networks by providing multilingual audiences with compelling tweets, posts and comments\u2014all in their preferred languages.<\/span><\/p>\n

And be sure to offer translated emails<\/a>, e-Newsletters and promotions. These keep metalingual customers engaged with translated marketing and promotional emails, confirmation emails and other digital correspondence.<\/p>\n

\n

Best Social Media Practices for Engaging Hispanics<\/strong><\/p>\n

More U.S. companies than ever are now engaging the thriving Hispanic market. If you\u2019re thinking about serving Spanish speakers via social media, consider following these best practices:<\/p>\n

Communicate in both English and Spanish.<\/strong> U.S. Hispanics are largely bilingual and appreciate brands that communicate with them in both languages. Brands that offer bilingual content on social channels are more likely to be viewed as authentic, leading to stronger online brand engagement.<\/p>\n

Set up a Spanish-language social media account.<\/strong> Brands can use social media platforms to serve up Spanish-language content and interact with Hispanic customers. Fast-food icon McDonald\u2019s uses this approach to engage Hispanics on Spanish-language Facebook pages and other online destinations.<\/p>\n

Leverage influencers to build trust.<\/strong> Hispanics are influenced by word-of-mouth recommendations. Brands can leverage this trend by connecting with Hispanic influencers who are genuine and appropriate brand representatives.<\/p>\n

Maintain a consistent brand voice across all channels.<\/strong> Your company\u2019s translated social posts<\/a>, website and offline documents should communicate the same brand voice and tone.<\/p>\n<\/div>\n

Read more about website translation in our ultimate guide to website translation<\/a>.<\/p>\n","pillar_social_image":{"ID":182080,"id":182080,"title":"Mobile-App,-Social-Media-&-Emails-Localization-OG","filename":"Mobile-App-Social-Media-Emails-Localization-OG.png","filesize":18954,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG.png","link":"https:\/\/www.motionpoint.com\/translation\/multilingual-customer-support\/mobile-app-social-media-emails-localization-og\/","alt":"","author":"3","description":"","caption":"","name":"mobile-app-social-media-emails-localization-og","status":"inherit","uploaded_to":182016,"date":"2021-09-22 19:39:18","modified":"2021-09-22 19:39:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":627,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG-768x401.png","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG-1024x535.png","large-width":1024,"large-height":535,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG.png","1536x1536-width":1200,"1536x1536-height":627,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-App-Social-Media-Emails-Localization-OG.png","2048x2048-width":1200,"2048x2048-height":627}},"pillar_ad_inserts":[{"ID":182056,"post_author":"3","post_date":"2021-09-23 14:41:17","post_date_gmt":"2021-09-23 14:41:17","post_content":"","post_title":"Reach New Market with a Seamless Translation Solution","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reach-new-market-with-a-seamless-translation-solution","to_ping":"","pinged":"","post_modified":"2021-09-23 14:41:17","post_modified_gmt":"2021-09-23 14:41:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=pillar-ads&p=182056","menu_order":0,"post_type":"pillar-ads","post_mime_type":"","comment_count":"0","filter":"raw"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pillar\/182044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pillar"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/pillar"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=182044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}