{"id":182023,"date":"2021-09-17T12:18:50","date_gmt":"2021-09-17T12:18:50","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&#038;p=182023"},"modified":"2025-06-05T13:21:00","modified_gmt":"2025-06-05T17:21:00","slug":"cms-translation-connectors","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/cms-translation-connectors\/","title":{"rendered":"Translation Connectors for Website Localization"},"template":"","class_list":["post-182023","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"4","meta_title":"CMS Translation Connectors","meta_description":"Learn how CMS Translation Connectors translate content from your CMS to a Translation Management System for easy translation workflows","meta_keywords":"translation connectors, cms connectors","pillar_hero_title":"Translation Connectors for Website Localization","pillar_hero_subtitle":"Advanced translation solutions can dramatically ease technical and workflow burdens within your organization\u2014or eliminate them altogether. Learn how CMS Connectors play a factor in website localization.","pillar_content":"<h2><strong>Introduction<\/strong><\/h2>\n<p><span class=\"TextRun Highlight SCXW97208711 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97208711 BCX0\">Many companies use pre-configured integrations, called connectors, to add localized content to their content management system. Ideally, <a href=\"\/integrations\/\">translation connectors<\/a> easily integrate with CMSs, enabling organizations to easily assign digital content to linguists or vendors for translation.<\/span><\/span><\/p>\n<p><span class=\"tweet\">Great <a href=\"\/integrations\/\">translation connectors<\/a> provide streamlined, scalable and customizable localization management across your website \u2026 while also delivering accurate, relevant translations at industry-leading speed.<\/span><\/p>\n<p>Connectors are computer-assisted translation tools that enable you to maintain control over how your translated text appears. This helps you to customize the finished product and ensure brand consistency. While you want your content to resonate across different cultures and markets, you also want to keep the core of your brand.<\/p>\n<p>Many <strong>website translation connector<\/strong> tools are available to choose from. So, why go with computer-assisted translation? Common advantages of <a href=\"\/integrations\/\"><strong>connector translation<\/strong><\/a> include:<\/p>\n<h4><strong>Full Creative Control<\/strong><\/h4>\n<p>Well-designed <a href=\"\/translation\/cms-translation-connectors\/\"><strong>translation connectors<\/strong><\/a> enable you to exercise granular control over your translated content. The best support the translation of page tags, metadata, page assets, component strings and more.<\/p>\n<h4><strong>Easy Translation Management<\/strong><\/h4>\n<p><a href=\"\/translation\/cms-translation-connectors\/\"><strong>Translation connectors<\/strong><\/a>, when paired with a quality CMS dashboard, create a user-friendly interface. This interface makes it simple for you to add webpages or sections of your website for translation.<\/p>\n<h4><strong>Full Translation Visibility<\/strong><\/h4>\n<p>Leading <a href=\"\/translation\/cms-translation-connectors\/\"><strong>translation connectors<\/strong><\/a> make the translation process as transparent as possible. Before sending content for translation, some services give a \u201cpricing preview.\u201d This includes details such as the number of words already translated, which good vendors will redo for free. It also includes the number of new words and images needing translation, as well as other relevant information.<\/p>\n<div class=\"insert\"><\/div>\n<h2><strong>How Translation Connectors Work<\/strong><\/h2>\n<p>A <strong>translation connector<\/strong> typically works in four steps:<\/p>\n<ol>\n<li><strong>Content Detection<\/strong> \u2013 The connector scans and queues pages, metadata, and structured content in your CMS<\/li>\n<li><strong>Translation Submission<\/strong> \u2013 The content is automatically sent to your TMS or translation vendor<\/li>\n<li><strong>Content Review &amp; Approval<\/strong> \u2013 Human editors or AI-powered QA tools review the translation<\/li>\n<li><strong>Content Publishing<\/strong> \u2013 Translated content is published back into the CMS or staging environment<\/li>\n<\/ol>\n<p>Well-configured <a href=\"\/translation\/cms-translation-connectors\/\"><strong>website translation connectors<\/strong><\/a> support continuous deployment models, batch scheduling, and allow for real-time preview of localized pages before they go live.<\/p>\n<h2><strong>Translation Connector vs API vs Proxy<\/strong><\/h2>\n<p>While <a href=\"\/translation\/cms-translation-connectors\/\"><strong>translation connectors<\/strong><\/a> work directly within your CMS, they are just one option. Many teams also consider API-based workflows or proxy translation.<\/p>\n<table>\n<thead>\n<tr>\n<td><strong>Feature<\/strong><\/td>\n<td><strong>Translation Connector<\/strong><\/td>\n<td><strong>API Integration<\/strong><\/td>\n<td><strong>Proxy Translation<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CMS Agnostic<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>Dev Resources Needed<\/td>\n<td>Low<\/td>\n<td>High<\/td>\n<td>Very Low<\/td>\n<\/tr>\n<tr>\n<td>Real-Time Preview<\/td>\n<td>\u2705<\/td>\n<td>Depends<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>SEO Control<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Use a <strong>connector translation<\/strong> model if you want tight control within your CMS. Choose a <a href=\"https:\/\/www.motionpoint.com\/localization-platform\/\">proxy<\/a> or API if you need greater flexibility across platforms.<\/p>\n<h2><strong>&#8216;Must Have&#8217; Connector Capabilities<\/strong><\/h2>\n<p>Here are several other powerful capabilities to look for in a <a href=\"\/integrations\/\">translation connector<\/a>:<\/p>\n<ul class=\"checkmark\">\n<li>Fully automated workflows that can push, receive &amp; publish translated content<\/li>\n<li>Cron batch jobs that automatically pull translated content from the vendor<\/li>\n<li>Supports formats designed for specific CMSs (such as AEM XML)<\/li>\n<li>Support for translation of image formats specific to CMSs (such as AEM Image)<\/li>\n<li>Support for i18n dictionary translation within the <strong>connector translation<\/strong> workflow<\/li>\n<li>The ability for customers to approve and reject translations<\/li>\n<li>Controlling the frequency or time of day when a translation request is submitted to the vendor<\/li>\n<li>Robust administrative control for bespoke settings<\/li>\n<\/ul>\n<h2><strong>Common Challenges of Connectors<\/strong><\/h2>\n<p><a href=\"\/integrations\/\"><strong>Translation connectors<\/strong><\/a> are often built for typical CMS use cases. If your CMS is customized for your organization, the <a href=\"\/integrations\/\"><strong>translation connector<\/strong><\/a> may not work initially. It may also stop working after a platform or security update.<\/p>\n<p>This results in development time, cost and effort to configure the <a href=\"\/integrations\/\"><strong>translation connector<\/strong><\/a> to get along with a customized CMS instance, and ongoing work to ensure the integrations properly function after upgrades or updates.<\/p>\n<p>Additional shortfalls of <a href=\"\/integrations\/\"><strong>translation connectors<\/strong><\/a> can include:<\/p>\n<ul>\n<li>They only translate content and don\u2019t improve a localized website for better search engine results or user interaction<\/li>\n<li>They do not process content that is outside the platform they are integrated with<\/li>\n<li>They often possess increased management requirements that inflate the cost of ownership<\/li>\n<\/ul>\n<h2><strong>SEO Advantages of Website Translation Connectors<\/strong><\/h2>\n<p>A well-integrated <a href=\"\/translation\/cms-translation-connectors\/\"><strong>website translation connector<\/strong><\/a> can do more than just move content\u2014it can improve your multilingual SEO performance. Benefits include:<\/p>\n<ul>\n<li>Automated translation of SEO-critical metadata like titles, descriptions, and alt tags<\/li>\n<li>Consistent implementation of hreflang tags for global search indexing<\/li>\n<li>Faster publishing of localized content, boosting crawl frequency and freshness scores<\/li>\n<\/ul>\n<p>When combined with structured content and schema markup, a strong <a href=\"\/translation\/cms-translation-connectors\/\"><strong>translation connector<\/strong> <\/a>can enhance visibility in every market you serve.<\/p>\n<p>Read more about website translation in our <a href=\"\/translation\/guide-to-website-translation\/\">ultimate guide to website translation<\/a>.<\/p>\n","pillar_social_image":{"ID":182088,"id":182088,"title":"Translation-Connectors-for-Website-OG","filename":"Translation-Connectors-for-Website-OG.png","filesize":15226,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG.png","link":"https:\/\/www.motionpoint.com\/translation\/multilingual-customer-support\/translation-connectors-for-website-og\/","alt":"","author":"3","description":"","caption":"","name":"translation-connectors-for-website-og","status":"inherit","uploaded_to":182016,"date":"2021-09-22 19:39:25","modified":"2021-09-22 19:39:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":627,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG-768x401.png","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG-1024x535.png","large-width":1024,"large-height":535,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG.png","1536x1536-width":1200,"1536x1536-height":627,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Translation-Connectors-for-Website-OG.png","2048x2048-width":1200,"2048x2048-height":627}},"pillar_ad_inserts":[{"ID":182060,"post_author":"3","post_date":"2021-09-23 14:41:17","post_date_gmt":"2021-09-23 14:41:17","post_content":"","post_title":"Meet MotionPoint\u2019s AEM Connector Solution","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"meet-motionpoints-aem-connector-solution","to_ping":"","pinged":"","post_modified":"2021-09-23 14:41:17","post_modified_gmt":"2021-09-23 14:41:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=pillar-ads&#038;p=182060","menu_order":0,"post_type":"pillar-ads","post_mime_type":"","comment_count":"0","filter":"raw"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pillar\/182023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pillar"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/pillar"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=182023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}