{"id":182016,"date":"2021-09-23T14:41:01","date_gmt":"2021-09-23T14:41:01","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&p=182016"},"modified":"2021-09-23T14:41:01","modified_gmt":"2021-09-23T14:41:01","slug":"multilingual-customer-support","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/multilingual-customer-support\/","title":{"rendered":"Enhancing the Translated Website Customer Experience"},"template":"","class_list":["post-182016","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"10","meta_title":"Providing Multilingual Customer Support through Translated Website ","meta_description":"Learn how to support and enhanced customer experience through multilingual customer support.","meta_keywords":"digital customer experience, multilingual customer support","pillar_hero_title":"Enhancing the Translated Website Customer Experience","pillar_hero_subtitle":"Most multilingual customers expect a fully translated, cross-media user experience. Get the inside track on the most important capabilities a vendor should have to properly translate omnichannel content ","pillar_content":"

Introduction<\/strong><\/h2>\n

Multilingual customers have rewritten the rules on how they interact with the brands they know and love. More than ever, they use social media, mobile apps, search engines, email marketing and digitized content to learn about the brands with which they want to do business. This means your buyer and customer experience<\/a> shouldn\u2019t end with a translated website\u2014it should begin<\/em> with it.<\/p>\n

This section offers a comprehensive view of the marketing and rev-gen channels that often generate meaningful engagement when translated content is consumed by multilingual customers. And it offers actionable insights into the best ways to activate those channels with translated content, such as:<\/p>\n

Reasons to Translate Your Digital Customer Experience:<\/strong> Your multilingual customers expect more touchpoints from your brand than ever, and they have unique needs that should be addressed. You\u2019ll learn about the might of the mobile-first multilingual customer, the importance of oft-overlooked channels such as email and SMS campaigns, why your SEO efforts should trend Google\u2019s search engine, and more.<\/p>\n

Mobile App Translation:<\/strong> We\u2019ll provide a non-geeky look at the kinds of codebases that power modern mobile apps, and the best technologies to use to translate them for end-users.<\/p>\n

Best Practices for Engaging U.S. Spanish-Speakers:<\/strong> You\u2019ll get a few tips for properly managing\u2014and promoting\u2014your localized brand on social media and beyond.<\/p>\n

Global Virtual Marketplaces:<\/strong> These websites are popular in many international markets and are the overwhelmingly preferred online shopping experience for locals. Operating digital storefronts in international \u201cvirtual malls\u201d makes great business sense\u2014especially with translated product content.<\/span> We\u2019ll share more info about virtual marketplaces, and how your in-market localized website<\/a> can help generate more business in these marketplaces.<\/p>\n

SEO Keywords and Localized Sitemaps:<\/strong> You\u2019ll snag a few great tips on the nuances of international SEO, and how translating your sitemap boosts regional SEO and generates other benefits.<\/p>\n

Document Translation:<\/strong> Most multilingual buyers and customers expect a fully translated, cross-media user experience: they want localized websites<\/a>, marketing material, store signage, support documentation, and more.<\/span> We\u2019ll give you the inside track on the most important capabilities a vendor should have to properly translate this mission-critical content.<\/p>\n

On-Site UX Optimizations:<\/strong> Great translations will help get multilingual customers to your localized website<\/a>. But what\u2019ll keep them there? We\u2019ve got the skinny on such capabilities as intelligent language preference detection (a kind of linguistic \u201cwelcome mat\u201d that greets site visitors in their preferred languages), localized on-site search, URL translation and more.<\/p>\n

Customer-Facing Localization Tools:<\/strong> Vendors should give customers the ability to review and revise their website translations<\/a> at any time. But customers can soon learn that not all customer-facing translation tools are created equal.<\/span> We\u2019ll provide a list of must-have features to look for as you examine this important aspect of a vendor\u2019s software.<\/p>\n

Portal Experiences:<\/strong> Website translation<\/a> is technically challenging \u2026 but translating secure login experiences can be harder. Your customer portal is tuned for your company\u2019s unique needs, and the wrong translation vendor won\u2019t be able to replicate that UX in other languages. We\u2019ll tell you what technical capabilities to look for in a technically savvy, reputable vendor.<\/p>\n

<\/div>\n

Reasons to Translate Your Digital Customer Experience<\/strong><\/h2>\n

Mobile-first customers are becoming more common. <\/strong>In some parts of the world, desktop and laptop use still drives customer relationships. But Y customers in most multilingual markets have become mobile-first, or mobile-dominant. To reach these people the right way, you need content that\u2019s translated and optimized for mobile consumption. <\/span><\/p>\n

Social media platforms vary from market to market in terms of presence and influence. <\/strong>American-based businesses know that Facebook dominates the U.S. social media space. But the situation can be vastly different in international markets, where regional platforms are often preferred or even required. You\u2019ll want to deploy your translated content to any international social network, anytime, without missing a beat.<\/p>\n

Search engine results can vary widely in global markets. <\/strong>There are regional preferences for search engines, too. Google dominates in much of the world, but not so in China, which favors Baidu. Russia prefers Yandex. To optimize your translated content for international search engines, it should include preferred keywords and metadata elements for each market.<\/p>\n

Multimedia continues to dominate content consumption. <\/strong>Increasingly, high-performing and engaging content includes video, photos and downloadable assets like e-books and white papers. While you may be investing a lot of money creating this kind of content for your primary market, your customers are missing out if you aren\u2019t offering them multimedia content in the languages they prefer.<\/p>\n

Offline documentation is still critical. <\/strong>Despite the popularity of the web, customers still rely on offline documents, such instruction manuals. Signage, product descriptions, brochures, research papers and any other offline marketing materials should also be part of a comprehensive translation plan to support your customers.<\/p>\n

Other channels where translation makes sense:<\/strong><\/p>\n