{"id":182014,"date":"2021-09-23T14:41:01","date_gmt":"2021-09-23T14:41:01","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&p=182014"},"modified":"2021-09-23T14:41:01","modified_gmt":"2021-09-23T14:41:01","slug":"website-translation","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/website-translation\/","title":{"rendered":"Website Translation Best Practices"},"template":"","class_list":["post-182014","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"16","meta_title":"Best Practices for Website Translation","meta_description":"Learn how to identify and choose the right website translation services for all your localization needs.","meta_keywords":"website translation, website translation services, automatic website translation, website translation service","pillar_hero_title":"Website Translation Best Practices","pillar_hero_subtitle":"Great website translation services arm their linguists with great tools and resources to efficiently translate content at scale. Learn all about those technologies\u2014and how they ensure translation quality.","pillar_content":"

Introduction<\/strong><\/h2>\n

As we mentioned in a previous chapter, human linguists<\/a> craft the best-possible translations, which is especially useful for localizing well-trafficked sections of an organization\u2019s website such as its home page or landing pages.<\/p>\n

But how does one identify the best translation services<\/strong> for their needs, while ensuring the vendor\u2019s linguists can efficiently deliver world-class translations? For the uninitiated, it\u2019s a challenge.<\/p>\n

Companies should focus their attention on two key aspects of a vendor\u2019s capabilities:<\/p>\n

Its People: <\/strong>The qualifications and skills of the vendor\u2019s linguists, and the resources they\u2019re provided<\/p>\n

Its Processes:<\/strong> The workflows and practices set in place to ensure efficient deliveries of high-quality translations<\/p>\n

In this section, we\u2019ll take a closer look at these mission-critical qualities of world-class translation services<\/a> and their linguists. You\u2019ll get a crash course in the complexities of selecting an ethical, efficient vendor, including know-how about:<\/p>\n

The Qualifications of Great Linguists:<\/strong> Demonstrable fluency in languages and cultures are essential for linguists, and it\u2019s something you just can\u2019t fake. We\u2019ll provide the must-have qualifications to look for when selecting a vendor.<\/p>\n

How Teams are Created and Managed:<\/strong> Great translations aren\u2019t worth much if they don\u2019t replicate a brand\u2019s voice, or if word choice is wildly inconsistent throughout a localized site<\/a>. There are ways great vendors can build and manage translation teams to avoid these missteps. We\u2019ll show you how.<\/p>\n

The Right Linguistic Sources:<\/strong> Great vendors arm their linguists with the right tools and resources to efficiently translate content at scale. You\u2019ll get the skinny on such technologies and processes such as localized glossaries and style guides, segment matching<\/em> capabilities, in-context translation tools and more.<\/p>\n

World-Class Processes:<\/strong> You\u2019ll learn the importance of certifications in ISO processes and other important industry compliance standards, and why you should especially seek out vendors that ensure security compliance\u2014both for your localized websites<\/a>, and the physical locations where that website data is stored.<\/p>\n

Content- and Change-Detection Technologies:<\/strong> We mentioned these important technologies in a previous section, but we\u2019ll do a much deeper dive here. Websites store translatable content in countless digital \u201cnooks and crannies\u201d\u2014such as inside JavaScript code\u2014and it\u2019s very challenging for most technologies to identify it. We\u2019ll give you a survival guide of what to look for in a vendor\u2019s content-detection capabilities.<\/p>\n

Robust Editorial Review:<\/strong> Your world-class website should feature world-class translations \u2026 but such high standards require an intensive, and efficient, editorial review process. <\/span>We\u2019ll provide a reference sheet of important editorial steps that vendors should provide, as well as other capabilities to look for (such as the ability for you<\/em> to review and change translations if needed).<\/p>\n

Speed to Market:<\/strong> Finally, we\u2019ll offer some insight into common SLAs for website translation<\/a> and make recommendations on the kind of SLAs to look for from exceptional vendors.<\/p>\n

<\/div>\n

Best Practices and Resources for Website Translators<\/strong><\/h2>\n

International and multilingual customers demand content that\u2019s just as confident, artful and alluring as the content found on a brand\u2019s origin site. When their customers experience such stellar translations, organizations often see surges in web traffic, conversions, and revenue.<\/p>\n

Getting it right means working with translation services<\/a> that hire qualified linguists and arm them with the best linguistic resources and translation tools.<\/p>\n

The Right Qualifications for the Right Translation Team<\/strong><\/h3>\n

Demonstrable Fluency<\/strong><\/h4>\n

It takes more than linguistic fluency to craft great translations. It requires a team of experts with skills, certifications and a solid understanding of an organization\u2019s industry<\/span>, subject matter and target audience. Look for vendors that:<\/p>\n