{"id":182013,"date":"2021-09-23T14:41:01","date_gmt":"2021-09-23T14:41:01","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&#038;p=182013"},"modified":"2021-09-23T14:41:01","modified_gmt":"2021-09-23T14:41:01","slug":"human-edited-machine-translation","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/human-edited-machine-translation\/","title":{"rendered":"Hybrid Translation for Websites"},"template":"","class_list":["post-182013","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"6","meta_title":"Choosing Between Human, Machine, or Hybrid Translation","meta_description":"Learn how to choose the right translation method for your website and digital content","meta_keywords":"post-editing machine translation, machine translation, Human Translation","pillar_hero_title":"Hybrid Translation for Websites","pillar_hero_subtitle":"Get actionable advice for identifying which sections of your website\u2014and what types of other content\u2014benefit most from a human + Neural Machine Translation approach.","pillar_content":"<h2><strong>Introduction<\/strong><\/h2>\n<p>In the previous two sections, we explored the respective advantages and shortcomings of <a href=\"\/translation\/human-translator\">human translation<\/a> and <a href=\"\/translation\/machine-translation-technology\">machine translation<\/a>. At the conclusion of both chapters, we mentioned the capability of <strong>using a combination of human and machine translation<\/strong> to:<\/p>\n<ul>\n<li>Apply Neural Machine Translation for high-volume, low-traffic areas<\/li>\n<li>Use human translation for brand sensitive or high-traffic areas, such as homepages and landing pages<\/li>\n<\/ul>\n<p>In this brief section, we\u2019ll dig a little deeper into the value of applying this <strong><a href=\"\/translation\/localization-services\/\">hybrid translation<\/a> approach<\/strong> to certain business use cases. You\u2019ll learn about:<\/p>\n<p><strong>Explicit Use Cases for Human Translation:<\/strong> Some industries and businesses require absolute linguistic accuracy, crafted by <a href=\"\/translation\/localization-services\/\">human linguists<\/a>. You\u2019ll learn which organizations benefit most from this human-first approach.<\/p>\n<p><strong>When Machine Translation is Best:<\/strong> You\u2019ll get the inside track on what kinds of website content can be accurately translated by NMT platforms, to save you time and money.<\/p>\n<p><strong>Tips for Leveraging the Hybrid Approach:<\/strong> We also provide actionable advice for identifying what sections of your website\u2014or what types of content\u2014benefit most from a human + NMT translation approach.<\/p>\n<h2><strong>The Differences Between Human and Machine Translation for Websites<\/strong><\/h2>\n<p>This chart provides a solid overview of what we\u2019ve covered so far regarding <a href=\"\/translation\/localization-services\/\">human and machine translation<\/a>, and how a hybrid approach can reduce time to market and translation costs:<\/p>\n<div id=\"chart-header\" class=\"row white text-center\">\n<div id=\"chart-headlock\" class=\"col-12 row m-0 p-0\">\n<div class=\"col-3 mb-4\"><\/div>\n<div class=\"col-3 mb-4\">\n<div class=\"chart-square corporate-blue-bg\">\n<p>Human Translation<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4\">\n<div class=\"chart-square corporate-blue-bg\">\n<p>Hybrid Translation<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4\">\n<div class=\"chart-square corporate-blue-bg\">\n<p>Machine Translation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chart-body\" class=\"row\">\n<p><!--ROW 1--><\/p>\n<div class=\"col-3 mb-4 row-label corporate-blue text-center\">\n<div class=\"chart-square bg-white\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-translation.gif\" \/>Translation Accuracy<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>Superior translation accuracy<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 yellow-column\">\n<div class=\"chart-square bg-white\">\n<p>Translation quality may vary from human and machine sources, but higher accuracy than pure machine translation<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 red-column\">\n<div class=\"chart-square bg-white\">\n<p>Typically provides simplistic word choice and fluency<\/p>\n<\/div>\n<\/div>\n<p><!--END ROW 1--><\/p>\n<p><!--ROW 2--><\/p>\n<div class=\"col-3 mb-4 row-label corporate-blue text-center\">\n<div class=\"chart-square bg-white\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-localization.gif\" \/>Localization<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>Content can be easily customized for regionally preferred dialects and phrases<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>Human translators can localize brand-sensitive, high-visibility content<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 red-column\">\n<div class=\"chart-square bg-white\">\n<p>Software is often unable to account for regional or dialect variations<\/p>\n<\/div>\n<\/div>\n<p><!--END ROW 2--><\/p>\n<p><!--ROW 3--><\/p>\n<div class=\"col-3 mb-4 row-label corporate-blue text-center\">\n<div class=\"chart-square bg-white\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-brand.gif\" \/><\/p>\n<p>Brand Consistency<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>Brand-aligned website translation that captures your company\u2019s messaging and voice<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>Accurate, consistent brand messaging on high-trafficked pages by human translators<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 red-column\">\n<div class=\"chart-square bg-white\">\n<p>Software often selects simpler words, which can eliminate the impact of brand messaging<\/p>\n<\/div>\n<\/div>\n<p><!--END ROW 3--><\/p>\n<p><!--ROW 4--><\/p>\n<div class=\"col-3 mb-4 row-label corporate-blue text-center\">\n<div class=\"chart-square bg-white\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-quality.gif\" \/><\/p>\n<p>Quality Assurance<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>Quality is assured through human editorial oversight and multi-step review processes<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 yellow-column\">\n<div class=\"chart-square bg-white\">\n<p>Human-translated sections are reviewed for accuracy<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 red-column\">\n<div class=\"chart-square bg-white\">\n<p>No editorial oversight is typically provided before publication<\/p>\n<\/div>\n<\/div>\n<p><!--END ROW 4--><\/p>\n<p><!--ROW 5--><\/p>\n<div id=\"last-row\" class=\"col-3 mb-4 row-label corporate-blue text-center\">\n<div class=\"chart-square bg-white\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-cost.gif\" \/><\/p>\n<p>Cost<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 yellow-column\">\n<div class=\"chart-square bg-white\">\n<p>The required linguistic, creative and editorial expertise generates more costs than machine translation<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>An ideal cost-saving compromise over human translation alone<\/p>\n<\/div>\n<\/div>\n<div class=\"col-3 mb-4 green-column\">\n<div class=\"chart-square bg-white\">\n<p>More affordable than human translation, but translations are often of lower quality<\/p>\n<\/div>\n<\/div>\n<p><!--END ROW 5--><\/p>\n<\/div>\n<h2><strong>A Closer Look: Use Cases for Human Website Translation<\/strong><\/h2>\n<p>The human + machine hybrid translation approach is great for cost-conscious organization because it minimizes the amount of human translation applied to a localization project.<\/p>\n<p>However, we recommend using human translation for specific industries and use cases. In these scenarios, the need for absolute linguistic accuracy, cultural nuance and persuasive communication can only be guaranteed by using <a href=\"\/translation\/localization-services\/\">human linguists<\/a>:<\/p>\n<ul>\n<li>Medical, healthcare, health science<\/li>\n<li>Technical industries, such as chemical manufacturing<\/li>\n<li>Financial sectors<\/li>\n<li>Luxury products and other high-end sectors (where brand voice is paramount)<\/li>\n<li>Other highly technical content (technical specifications, etc)<\/li>\n<li>Legal content<\/li>\n<li>Website cart\/conversion paths (where accuracy is important) and \u201cMy Account\u201d-like user areas<\/li>\n<\/ul>\n<div class=\"insert\"><\/div>\n<h2><strong>A Closer Look: Use Cases for Machine Website Translation<\/strong><\/h2>\n<p>The product titles in your inventory are important for several reasons, including SEO. Human translation of product titles ensures accuracy, nuance, and great SEO results. But for repetitive content\u2014say, phrases like \u201c100% cotton\u201d or \u201cassembly required\u201d\u2014 machine translation can easily and quickly handle the work, resulting in time and cost-savings.<\/p>\n<p>Here are a few other instances in which <a href=\"\/translation\/localization-services\/\">machine translation<\/a> is an appropriate choice:<\/p>\n<ul>\n<li>Straightforward, non-technical general content (such as blogs)<\/li>\n<li>Information on products with low price points or short lifecycles<\/li>\n<li>Product specifications<\/li>\n<li>Charts and tables<\/li>\n<li>Descriptions of support, maintenance or warranty programs<\/li>\n<li>Functionality such as forms and survey instruments<\/li>\n<\/ul>\n<p><span class=\"tweet\">Saving money with <a href=\"\/translation\/localization-services\/\">machine translation<\/a> can free up additional funds for high-quality human translation, which is critical for high visibility sections of your site.<\/span><\/p>\n<h2><strong>Using Human-Machine Hybrid Translation for Websites<\/strong><\/h2>\n<p>Firstly, work with a website translation vendor that understands your business goals and budget and can properly define the scope of your project. Great vendors help you determine what areas of your site may benefit from human translation, and which can be easily handled through machine translation.<\/p>\n<h4><strong>Use Your Analytics<\/strong><\/h4>\n<p>You can help make those decisions by examining your website\u2019s analytics. Some questions to consider:<\/p>\n<ul>\n<li>Which webpages, products or services your multilingual customers are most interested in?<\/li>\n<li>Where does their interest wane?<\/li>\n<li>How deeply do they dive into specific website sections or product categories before bouncing out?<\/li>\n<\/ul>\n<p>Leverage <a href=\"\/translation\/localization-services\/\">human translation<\/a> for the high interest content. You may be able to use machine translation for all other content. Be sure to continually review those analytics and adapt to customer behavior as it evolves over time.<\/p>\n<h4><strong>Translation Quality Varies by Language<\/strong><\/h4>\n<p>A quick word of caution: While <a href=\"\/translation\/localization-services\/\">Neural Machine Translation<\/a> is leagues better than previous approaches to machine translation, the accuracy of some NMT languages are more advanced than others.<\/p>\n<ul>\n<li>Generally speaking, NMT systems do a good job of translating content into widely spoken Western languages such as Spanish and French<\/li>\n<li>However, complex non-Western languages such as Arabic and Chinese are presently too nuanced to be well represented by NMT translations<\/li>\n<\/ul>\n<p>It\u2019s possible to \u201ctrain\u201d NMT software to become better at translating in specific \u201ctarget\u201d languages, this this requires time, effort and resources.<\/p>\n<p>Read more about website translation in our <a href=\"\/translation\/guide-to-website-translation\/\">ultimate guide to website translation<\/a>.<\/p>\n","pillar_social_image":{"ID":182078,"id":182078,"title":"Hybrid-Translation-for-Websites-OG","filename":"Hybrid-Translation-for-Websites-OG.png","filesize":16273,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG.png","link":"https:\/\/www.motionpoint.com\/translation\/multilingual-customer-support\/hybrid-translation-for-websites-og\/","alt":"","author":"3","description":"","caption":"","name":"hybrid-translation-for-websites-og","status":"inherit","uploaded_to":182016,"date":"2021-09-22 19:39:17","modified":"2021-09-22 19:39:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":627,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG-768x401.png","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG-1024x535.png","large-width":1024,"large-height":535,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG.png","1536x1536-width":1200,"1536x1536-height":627,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hybrid-Translation-for-Websites-OG.png","2048x2048-width":1200,"2048x2048-height":627}},"pillar_ad_inserts":[{"ID":182056,"post_author":"3","post_date":"2021-09-23 14:41:17","post_date_gmt":"2021-09-23 14:41:17","post_content":"","post_title":"Reach New Market with a Seamless Translation Solution","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reach-new-market-with-a-seamless-translation-solution","to_ping":"","pinged":"","post_modified":"2021-09-23 14:41:17","post_modified_gmt":"2021-09-23 14:41:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=pillar-ads&#038;p=182056","menu_order":0,"post_type":"pillar-ads","post_mime_type":"","comment_count":"0","filter":"raw"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pillar\/182013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pillar"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/pillar"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=182013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}