{"id":182009,"date":"2021-09-23T14:41:01","date_gmt":"2021-09-23T14:41:01","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=pillar&p=182009"},"modified":"2021-09-23T14:41:01","modified_gmt":"2021-09-23T14:41:01","slug":"automatic-website-translation","status":"publish","type":"pillar","link":"https:\/\/www.motionpoint.com\/translation\/automatic-website-translation\/","title":{"rendered":"Website Translation Technologies"},"template":"","class_list":["post-182009","pillar","type-pillar","status-publish","hentry"],"acf":{"pillar_minute_read":"9","meta_title":"Automatic Website Translation Technologies","meta_description":"Learn how to website automatically get translated and localized through various technologies.","meta_keywords":"automatic website translation, automated website translation, automated translation","pillar_hero_title":"Website Translation Technologies","pillar_hero_subtitle":"Leading automatic website translation solutions work seamlessly with programming languages like JavaScript, accurately detecting translatable text within complex applications. Learn why that's so important.","pillar_content":"

Introduction<\/strong><\/h2>\n

Most newcomers to website translation<\/a> believe that managing a translated site is a straightforward process. But building and operating translated websites is a complex multi-step endeavor that demands the involvement of linguists, graphic designers, technologists, quality assurance professionals and much more.<\/span><\/p>\n

The impact of effective (or ineffective) website management is also complicated and extend across your organization. For instance, a well-managed translated site supports sales efforts in new markets by building awareness of your brand, products and services. But a poorly translated or outdated site leads to customer confusion … or lack of awareness entirely.<\/p>\n

This section covers these complexities and illuminates the unseen technical challenges most companies face as they consider translating their websites for multilingual and international markets. We\u2019ll cover key topics such as:<\/p>\n

The Unseen Workflows Associated with Website Translation:<\/strong> Even at a high level, the process of collecting and assigning for translation\u2014and then receiving and publishing that translated content\u2014is complicated. And when it\u2019s done inefficiently or incorrectly, the costs can quickly add up.<\/span><\/p>\n

The Unseen Management Workload:<\/strong> There are dozens (or, depending on the complexity of your website, perhaps hundreds) of persnickety translation tasks, upkeep of people and processes, and ongoing technical effort that go into managing a translated website. It\u2019s usually too much for a company, and even most website translation vendors, to keep up with.<\/p>\n

Understanding Your Translation and Technical Needs:<\/strong> It requires a fair amount of brain power and planning to determine the scope of your translation project. For instance: Should you translate more than just your website, such as digital assets and social media posts? Will your website\u2019s backend technologies be incompatible with translation solutions? Can the solution accommodate enterprise-wide translation needs? We\u2019ll cover the basics.<\/p>\n

Computer-Assisted Translation (CAT) Software:<\/strong> There\u2019s plenty of need-to-know when it comes to the capabilities of the software used to translate your content, and we\u2019ll provide it. You\u2019ll learn about the cost-saving capabilities of translation memory, <\/em>the critical role that change-detection technologies<\/em> play in identifying online content for translation, and more.<\/p>\n

Technologies That Power Translated Websites:<\/strong> You\u2019ll get a crash course in the technologies most commonly used to manage the intake and output of translated content, which is then presented to multilingual end-users. We\u2019ll cover language translation APIs<\/a>, CMS translation connectors<\/a> and proxy <\/a>translation<\/a> based approaches, all described below.<\/p>\n

APIs:<\/strong> These technologies facilitate connections between companies and their translation vendors, enabling both organizations to send content for translation and transmit back the translated text. They also provide a pipeline between a company\u2019s CIM\/PIM and the vendor\u2019s translation database.<\/p>\n

CMS Translation Connectors: <\/strong>Connectors are created by translation vendors for numerous content management systems. They provide connections between a vendor\u2019s translation databases and a customer\u2019s CMS, delivering streamlined localization management across the website.<\/p>\n

Proxy-Based Solutions:<\/strong> Proxy technology leverages the code and content of your website, enabling the translation and continuous operation of translated versions. They perfectly preserve the website\u2019s functionality, and automatically update and serve its translated content on a continual basis. While most proxy translation<\/a> solutions require customer-side effort, effortless approaches exist.<\/p>\n

Hybrid Approach: <\/strong>Combining a proxy technology with an API or connector solution is the preferred approach for companies that need robust, nimble translations for content across all channels: website, documents, apps and more.<\/p>\n

Business-Boosting Website Optimizations:<\/strong> We\u2019ll also share some mission-critical services and technological capabilities to look for in a translation vendor, including localized on-site search, localized SEO keyword research, user language-preference detection, and much more.<\/p>\n

<\/div>\n

The Basics of Multilingual Website Management<\/strong><\/h2>\n

Website localization<\/a> often requires many unseen tasks. For instance, to translate content from your origin site, it must be processed through a translation workflow, which often includes these steps:<\/p>\n