{"id":1819,"date":"2018-07-25T00:00:00","date_gmt":"2018-07-25T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1819"},"modified":"2018-07-25T00:00:00","modified_gmt":"2018-07-25T00:00:00","slug":"attract-hispanic-b2b-buyers-with-spanish-language-digital-content","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/attract-hispanic-b2b-buyers-with-spanish-language-digital-content\/","title":{"rendered":"Attract Hispanic B2B Buyers with Spanish-Language Digital Content"},"template":"","blog_categories":[2,5,13,8],"resource_categories":[37,34,30,35,23,36,22,17,18],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1819","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-international-business-strategies","blog_categories-motionpoint-news","blog_categories-international-business-strategies-us-hispanic","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-role-marketer","resource_categories-press-article","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don\u2019t provide Spanish-language content.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

Hispanic business owners prefer to interact with companies that understand them, value their business, and market to them in Spanish.<\/p>\n

That means B2B marketers can make great gains if they aim their digital content at Spanish-speaking businesses, writes MotionPoint EVP Craig Witt in a guest column for Digital Commerce 360<\/i><\/a>.<\/p>\n

B2B companies that translate their website into Spanish\u2014including the SEO-rich structured data behind your site\u2014can expect multiple short-term and long-term benefits, including increased online engagement, cost savings on sponsored content, stronger brand recognition, and more, Witt said.<\/p>\n

Read more in Witt\u2019s full article<\/a> in Digital Commerce 360<\/i>.<\/p>\n","article_body_code":"","news_image":{"ID":19281,"id":19281,"title":"AttractHispanicB2B_Hero.jpg","filename":"AttractHispanicB2B_Hero.jpg","filesize":99232,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AttractHispanicB2B_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/its-never-too-soon-to-appeal-to-hispanic-holiday-shoppers\/attracthispanicb2b_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"attracthispanicb2b_hero","status":"inherit","uploaded_to":1928,"date":"2018-12-21 00:00:00","modified":"2018-12-21 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