{"id":181514,"date":"2020-12-30T00:00:00","date_gmt":"2020-12-30T00:00:00","guid":{"rendered":"https:\/\/motionpointstaging.wpmudev.host\/?post_type=blog&p=1796"},"modified":"2021-11-09T13:37:21","modified_gmt":"2021-11-09T13:37:21","slug":"3-misconceptions-about-google-translate","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/3-misconceptions-about-google-translate\/","title":{"rendered":"3 Misconceptions About Google Translate"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,34,30,35,26,23,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-181514","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"article_word_count":"745","article_read_time":"3","blog_short_description":"Learn why machine translation tools might not be the bargain they appear to be.","news_inline_styles":"","blog_video_id":"","article_body":"

Smart marketers like you already know the value of having a website in multiple languages.<\/p>\n

Localized, multilingual sites build trust with global audiences, help your content resonate with new and different customers, and send the signal that your company is committed to the market and its residents.<\/p>\n

So it can be tempting to quickly tackle the job by leveraging a \u201cfree and easy\u201d tool like Google Translate. Machine translation<\/a> solutions like this look great at first glance, but there are some misconceptions about the strengths of these tools. Let\u2019s take a closer look.<\/p>\n

Misconception #1: It\u2019s Free<\/h2>\n

Tools like Google Translate don\u2019t usually have up-front costs, and they\u2019re billed as \u201cfree\u201d tools.<\/p>\n

But while they might not cost you out-of-pocket cash for the technology itself, the expenses show up down the line when you have to spend time\u2014and yes, money\u2014to fix the results they deliver.<\/p>\n

Machine translation<\/a> just isn\u2019t accurate enough for most websites. The resulting translations are usually rife with grammatical and contextual errors, and they don\u2019t have the cultural nuance and complexity that authentic human translation can provide.<\/p>\n

This means that eventually, to maintain your credibility in a new market, you\u2019ll have to review and replace the inaccurate translations \u2026 or risk damage to your brand and reputation. That\u2019s money lost on the back-end for something that feels \u201cfree\u201d at first.<\/p>\n

Misconception #2: It\u2019s Fast<\/h2>\n

DIY tools like Google Translate can feel like the fast way to get translation done when you just need to get something\u2014anything<\/i>\u2014online to meet customer expectations or demand.<\/p>\n

It appears to be magical stuff. Just type in or upload some content, and presto, instant translation. But a quality translation process doesn\u2019t end with the words appearing in a different language.<\/p>\n

One critical ability software lacks is the ability to discern context. Approaches like Google Translate have no idea how your content is supposed to read to an actual human, like your prospects or customers. While software can spit out translated words relatively quickly, it can create more time investments for your team on the back-end.<\/p>\n

To ensure quality, your team members will have to review the machine-translated content, adjust it for style, tone and brand, and even recruit development help\u2014which are resources you may or may not have\u2014if the resulting translations break the design and layout of your web pages.<\/p>\n

Plus, those staffers will be on constant alert to note any hiccups in the translation process. They must then manage the entire workflow of getting content into the translation engine and back onto the website without errors. There\u2019s a lot of work in there.<\/p>\n

So just because machines have the appearance of speed doesn\u2019t mean they can deliver great translation, fast.<\/p>\n

Misconception #3: It\u2019s Complete<\/h2>\n

The truth is, serving a global market requires an awful lot more than just translating content.<\/p>\n

When you decide to take your business global, you\u2019re making a commitment to a new market and new customers. Providing content in their preferred languages is an important step in that process, but it\u2019s far from the only one.<\/p>\n

You\u2019ll need an ongoing strategy for ensuring that your digital properties\u2014including, but not limited to, your website\u2014are customized for the local markets you\u2019re serving, and how the content will be personalized for these global audiences.<\/p>\n

That strategy should include everything from content management to translation workflows and the ongoing management and maintenance of your multilingual sites. And as your global business grows and changes, so too should your globalized websites.<\/p>\n

Google Translate can\u2019t handle any of that.<\/p>\n

The right website translation solution can help you leverage the right tools and technology at the right time, and develop the processes and protocols that will help you scale your global website as your business grows.<\/p>\n

Don\u2019t settle for an incomplete and underpowered website translation solution by relying solely on cheap, inaccurate machine translations<\/a>. Make the investment in a translation approach that\u2019s comprehensive, and your business will reap the rewards for the long haul.<\/p>\n","article_body_code":"","news_image":{"ID":17964,"id":17964,"title":"3-Misconceptions-About-Google-Translate_Banner.jpg","filename":"3-Misconceptions-About-Google-Translate_Banner.jpg","filesize":31997,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/3-Misconceptions-About-Google-Translate_Banner.jpg","link":"https:\/\/www.motionpoint.com\/3-misconceptions-about-google-translate_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"3-misconceptions-about-google-translate_banner","status":"inherit","uploaded_to":0,"date":"2018-06-18 00:00:00","modified":"2018-06-18 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Misconceptions About Google Translate","meta_description":"Learn why machine translation tools might not be the bargain they appear to be.","meta_keywords":"bargain translate, usually google translate, yesmoney site review, trust google translate","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"\"Reagan"}],"keep_learning_cards":false},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/181514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=181514"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=181514"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=181514"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=181514"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=181514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}