{"id":181511,"date":"2021-01-06T00:00:00","date_gmt":"2021-01-06T00:00:00","guid":{"rendered":"https:\/\/motionpointstaging.wpmudev.host\/?post_type=blog&p=1519"},"modified":"2022-03-29T15:40:53","modified_gmt":"2022-03-29T19:40:53","slug":"motionpoints-api-and-omnichannel-translation-capabilities","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/motionpoints-api-and-omnichannel-translation-capabilities\/","title":{"rendered":"MotionPoint\u2019s Omnichannel Translation Capabilities"},"template":"","blog_categories":[9,12,107],"resource_categories":[37,30,24,35,33,21,23,19,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-181511","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-marketing-strategies-omnichannel","blog_categories-translation-technology","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"article_word_count":"851","article_read_time":"3","blog_short_description":"Localize your multichannel content for global & multilingual markets, while minimizing costs and operational complexity.","news_inline_styles":"","blog_video_id":"","article_body":"

Localizing your website for global and multilingual markets is a mission-critical move to bring brand awareness to new customers. But that translated site is only one of many marketing channels you\u2019ll need to leverage if you want to ensure locals become loyal customers<\/b>.<\/p>\n

This means adopting nimble multichannel translations that can be swiftly executed for maximum impact\u2014while minimizing costs and operational complexity.<\/p>\n

In addition to its industry-leading turn-key proxy website translation solution, MotionPoint also offers two convenient and flexible capabilities\u2014called TranSend\u2122 and an API\u2014to localize your multichannel content for global markets.<\/p>\n

MotionPoint\u2019s solution quickly localizes multichannel assets<\/a>, from in-market social media posts to advertisements, educational PDFs, offline sales material, videos and more. And in many cases, these translations are free.<\/p>\n

Your translated site is only one of many marketing channels you\u2019ll use to turn locals into loyal customers.<\/p><\/blockquote>\n

Efficient Execution with TranSend<\/h2>\n

MotionPoint\u2019s TranSend capability delivers instant, human-translated content you can publish in any channel, and use any way you wish.<\/p>\n

TranSend is a secure web-based tool we provide MotionPoint customers. Using its intuitive interface, plain text, HTML, or XML\u2014ideal formats for email templates or omnichannel <\/a>content\u2014for translation.<\/p>\n

TranSend compares this content against the customer\u2019s translation memory, a complete database of the customer\u2019s translated content. When it finds submitted phrases that have already been translated, it instantly sends those translations to the customer.<\/p>\n

Since that material has been already translated, it\u2019s available at no additional cost. Translate once, pay once, use anywhere.<\/p>\n

Customers can also submit content that hasn\u2019t yet been translated. These assets are localized and delivered typically within one business day. TranSend is available 24\/7\/365.<\/p>\n

An API Solution That Works for You<\/h2>\n

MotionPoint also offers an API for customers whose needs extend to localizing PIMs for global markets, or content from your marketing software, or other databases. It\u2019s multichannel-friendly.<\/p>\n

With our API, you can develop an integration between our platform and yours, to fit your unique needs.<\/p>\n

This reliable pipeline enables you to transmit batches of multichannel content to MotionPoint\u2014either manually or programmatically\u2014for translation. You\u2019ll receive translations via the API typically within one business day.<\/p>\n

Like TranSend, our API also \u201ctalks\u201d to your translation memory, making it effortless to retrieve previously-translated content for multichannel use. And as with TranSend, since you\u2019ve already paid for these translations, they\u2019re delivered via the API at no additional cost to you.<\/p>\n

Once your content is translated, it\u2019s available at no additional cost, for every channel. Translate once, pay once, use anywhere.<\/p><\/blockquote>\n

The Perfect Balance<\/h2>\n

For the ultimate flexibility and cost-savings in multichannel translation, we recommend a savvy combination to MotionPoint\u2019s capabilities. Use our fully turn-key, proxy-based solution to translate your website content, and our API for your multichannel content<\/b>.<\/p>\n

Consider this sample use case, where the proxy and API work in concert: Your global customer completes a transactional checkout on your localized website. This is where the proxy-based approach shines.<\/b> Behind the scenes:<\/p>\n