{"id":180250,"date":"2020-10-29T17:42:17","date_gmt":"2020-10-29T17:42:17","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=resources&#038;p=180250"},"modified":"2025-07-14T10:40:39","modified_gmt":"2025-07-14T14:40:39","slug":"what-is-website-localization","status":"publish","type":"resources","link":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/","title":{"rendered":"What is Website Localization?"},"template":"","class_list":["post-180250","resources","type-resources","status-publish","hentry"],"acf":{"seo_video_embed_id":"","seo_social_image":{"ID":180251,"id":180251,"title":"Website-Localization-OG-Image","filename":"Website-Localization-OG-Image.png","filesize":684798,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image.png","link":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/website-localization-og-image\/","alt":"","author":"2","description":"","caption":"","name":"website-localization-og-image","status":"inherit","uploaded_to":180250,"date":"2020-10-29 17:40:18","modified":"2020-10-29 17:40:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-OG-Image.png","2048x2048-width":2000,"2048x2048-height":1046}},"seo_hero_image":{"ID":180252,"id":180252,"title":"website-localization-hero","filename":"website-localization-hero-1.jpg","filesize":76332,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1.jpg","link":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/website-localization-hero-2\/","alt":"","author":"2","description":"","caption":"","name":"website-localization-hero-2","status":"inherit","uploaded_to":180250,"date":"2020-10-29 17:40:27","modified":"2020-10-29 17:40:27","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":876,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1-300x131.jpg","medium-width":300,"medium-height":131,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1-768x336.jpg","medium_large-width":768,"medium_large-height":336,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1-1024x449.jpg","large-width":1024,"large-height":449,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1-1536x673.jpg","1536x1536-width":1536,"1536x1536-height":673,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-localization-hero-1.jpg","2048x2048-width":2000,"2048x2048-height":876}},"hero_header_text":"What is Website Localization?","hero_sub_header_text":"Culturally-relevant translations provide terrific brand experiences for local customers\u2014and increase engagement and conversions.","intro_header_text":"How Does Website Localization Work?","intro_content_text":"<p><span class=\"TextRun SCXW82207300 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82207300 BCX8\">Creating a website that speaks your audience\u2019s language is one thing, but making it truly\u202f<\/span><\/span><span class=\"TextRun SCXW82207300 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82207300 BCX8\">feel<\/span><\/span><span class=\"TextRun SCXW82207300 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82207300 BCX8\">\u202flike home? <\/span><span class=\"NormalTextRun SCXW82207300 BCX8\">That\u2019s<\/span><span class=\"NormalTextRun SCXW82207300 BCX8\"> the magic of\u202f<\/span><\/span><span class=\"TextRun SCXW82207300 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82207300 BCX8\">website<\/span><\/span> <a class=\"Hyperlink SCXW82207300 BCX8\" href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW82207300 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82207300 BCX8\">localization<\/span><\/span><\/a><span class=\"TextRun SCXW82207300 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82207300 BCX8\">. Localizing web content is not just about <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW82207300 BCX8\">changing<\/span><span class=\"NormalTextRun SCXW82207300 BCX8\"> one language to another.\u202f\u202f<\/span><\/span><span class=\"EOP SCXW82207300 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW221633109 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221633109 BCX8\">Unlike traditional\u202f<\/span><\/span><a class=\"Hyperlink SCXW221633109 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/the-difference-between-translation-and-localizationand-why-you-need-both\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW221633109 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221633109 BCX8\">translation<\/span><\/span><\/a><span class=\"TextRun SCXW221633109 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221633109 BCX8\">,\u202f<\/span><\/span><a class=\"Hyperlink SCXW221633109 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/the-difference-between-translation-and-localizationand-why-you-need-both\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW221633109 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221633109 BCX8\">localizing websites<\/span><\/span><\/a><span class=\"TextRun SCXW221633109 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221633109 BCX8\">\u202fmeans changing your web content to fit the culture, preferences, and style of a specific region. Think of it as the difference between wearing an off-the-rack outfit and one <\/span><span class=\"NormalTextRun SCXW221633109 BCX8\">that\u2019s<\/span><span class=\"NormalTextRun SCXW221633109 BCX8\"> custom-tailored to fit you perfectly.\u202f<\/span><\/span><span class=\"EOP SCXW221633109 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW101804021 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW101804021 BCX8\">For example, did you know the same word in Spanish might mean different things depending on whether <\/span><span class=\"NormalTextRun SCXW101804021 BCX8\">you\u2019re<\/span><span class=\"NormalTextRun SCXW101804021 BCX8\"> in Spain, Mexico, or South America? <\/span><\/span><span class=\"TextRun SCXW101804021 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW101804021 BCX8\">Website<\/span><\/span><span class=\"TextRun SCXW101804021 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW101804021 BCX8\"> l<\/span><span class=\"NormalTextRun SCXW101804021 BCX8\">ocalization captures those nuances, ensuring your message connects authentically\u2014no awkward mix-ups or cultural missteps.\u202f<\/span><\/span><span class=\"EOP SCXW101804021 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\">Want to make your web content\u202f<\/span><\/span><span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\">feel<\/span><\/span><span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\">\u202fat home for any audience? Keep reading for helpful tips on effective<\/span> <\/span><span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\">website<\/span><\/span><span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\"> localization<\/span><\/span> <span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\">and why <\/span><span class=\"NormalTextRun SCXW81960182 BCX8\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW81960182 BCX8\"> vital to localize website content for each market<\/span><\/span><span class=\"TextRun SCXW81960182 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81960182 BCX8\">!\u202f<\/span><\/span><span class=\"EOP SCXW81960182 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><em><span class=\"TextRun Highlight SCXW199839 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199839 BCX0\">Learn what level of localization your website needs with a <\/span><\/span><a class=\"Hyperlink HyperlinkGateOff SCXW199839 BCX0\" href=\"https:\/\/www.motionpoint.com\/website-translation-scorecard-and-localization-diagnostic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined UnderlinedGateOff SCXW199839 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199839 BCX0\" data-ccp-charstyle=\"Hyperlink\">FREE Website Translation Diagnostic Scorecard<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW199839 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199839 BCX0\">!<\/span><\/span><\/em><\/p>\n","content_header_1":"Globalization vs. Internationalization vs. Localization ","content_block_1":"<p>\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/b5sr5l0ev5.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_b5sr5l0ev5 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/b5sr5l0ev5\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div><br \/>\n<span class=\"TextRun SCXW160813020 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW160813020 BCX8\">Globalization, internalization, and\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW160813020 BCX8\">localisation<\/span><span class=\"NormalTextRun SCXW160813020 BCX8\">\u202fare three different concepts related to how businesses\u202f<\/span><span class=\"NormalTextRun SCXW160813020 BCX8\">operate<\/span><span class=\"NormalTextRun SCXW160813020 BCX8\">\u202fand expand their operations.\u202f<\/span><\/span><a class=\"Hyperlink SCXW160813020 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/advantages-and-disadvantages-of-globalization-preparing-for-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW160813020 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW160813020 BCX8\">Globalization<\/span><\/span><\/a><span class=\"TextRun SCXW160813020 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW160813020 BCX8\">\u202frefers to the integration of economies, cultures, and societies across the world. In business, globalization refers to expanding into other countries. It involves setting up a global supply chain and adapting products and services for various cultures and markets.<\/span><\/span><span class=\"EOP SCXW160813020 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW199548522 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199548522 BCX8\">The process of\u202f<\/span><\/span><a class=\"Hyperlink SCXW199548522 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/business-internationalization-i18n-vs-localization-going-global\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW199548522 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199548522 BCX8\">internationalization<\/span><\/span><\/a><span class=\"TextRun SCXW199548522 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199548522 BCX8\">\u202finvolves creating software or mobile apps and then localizing them to target unique cultures, regions, and languages. Software developers <\/span><span class=\"NormalTextRun SCXW199548522 BCX8\">and engineers do this to make sure websites work well in different languages and cultures.<\/span><\/span><span class=\"EOP SCXW199548522 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW127186679 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127186679 BCX8\">Localizing websites involves\u202fadapting products, services, and marketing strategies\u202fto meet the specific needs and preferences of a particular local market. This can involve changes to language, design, branding, or product features to better appeal to local consumers. Site localization can help companies gain a deeper understanding of local markets and\u202f<\/span><span class=\"NormalTextRun SCXW127186679 BCX8\">establish<\/span><span class=\"NormalTextRun SCXW127186679 BCX8\">\u202fstronger relationships with customers.<\/span><\/span><span class=\"EOP SCXW127186679 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","content_header_2":"The Basics of Web Content Localization","content_block_2":"<p>Localizing a website requires <strong>five key elements<\/strong><\/p>\n<ul>\n<li><span class=\"TextRun SCXW90601193 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90601193 BCX8\">Different languages and regions ensure that the website\u2019s text, content, and brand voice are genuine and tailored to users. This helps to create a customized experience for users.<\/span><\/span><span class=\"EOP SCXW90601193 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW201915235 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201915235 BCX8\">Websites use cultural aspects of communication to show understanding of\u202f<\/span><span class=\"NormalTextRun SCXW201915235 BCX8\">different cultures<\/span><span class=\"NormalTextRun SCXW201915235 BCX8\">\u202fand make users feel comfortable. This includes dates and times, units of measurement, and local holidays.<\/span><\/span><span class=\"EOP SCXW201915235 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW172084610 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW172084610 BCX8\">Transactional elements such as currency, payment options, addresses and character sets are not only important for the local feel of the site, but for the accuracy and proper handling of transactions and on-site conversions.<\/span><\/span><span class=\"EOP SCXW172084610 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW174453938 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174453938 BCX8\">Local communication and trust elements such as phone numbers, local addresses, in-language customer support, legal notices and security banners may not seem mission-critical, but <\/span><span class=\"NormalTextRun SCXW174453938 BCX8\">they\u2019re<\/span><span class=\"NormalTextRun SCXW174453938 BCX8\"> key to engaging with local audiences. They also ensure that <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW174453938 BCX8\">your<\/span><span class=\"NormalTextRun SCXW174453938 BCX8\"> in-market sales and marketing teams have the information they need to serve your customers.<\/span><\/span><span class=\"EOP SCXW174453938 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW263133332 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW263133332 BCX8\">Website localization services<\/span><\/span><span class=\"TextRun SCXW263133332 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW263133332 BCX8\"> should include updating transactional elements like currency, payment options, addresses, and character sets to reflect a site\u2019s intended audience.<\/span> <span class=\"NormalTextRun SCXW263133332 BCX8\">They also ensure\u202f<\/span><span class=\"NormalTextRun SCXW263133332 BCX8\">accurate<\/span><span class=\"NormalTextRun SCXW263133332 BCX8\">\u202fhandling of transactions and on-site conversions.<\/span><\/span><\/li>\n<\/ul>\n","content_header_3":"4 Benefits of Website Localization","content_block_3":"<p><span class=\"TextRun SCXW254904870 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254904870 BCX0\"><img decoding=\"async\" class=\"aligncenter wp-image-248420 size-large\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Benefits-of-Localization-1024x576.png\" alt=\"benefits of localization\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Benefits-of-Localization-1024x576.png 1024w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/Benefits-of-Localization-300x169.png 300w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/Benefits-of-Localization-768x432.png 768w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/Benefits-of-Localization-1536x864.png 1536w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/Benefits-of-Localization.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW3402998 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW3402998 BCX8\">Website localization can provide several benefits for businesses looking to expand their global reach. <\/span><span class=\"NormalTextRun SCXW3402998 BCX8\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW3402998 BCX8\"> what you can expect to gain from the right localization for website strategy:<\/span><\/span><span class=\"EOP SCXW3402998 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><strong><span class=\"TextRun SCXW11366243 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11366243 BCX8\">Increased Sales and Revenue<\/span><\/span><\/strong><span class=\"TextRun SCXW11366243 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11366243 BCX8\"><strong>:<\/strong> A <\/span><\/span><span class=\"TextRun SCXW11366243 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11366243 BCX8\">localization <\/span><\/span><span class=\"TextRun SCXW11366243 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11366243 BCX8\">website<\/span> <\/span><span class=\"TextRun SCXW11366243 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11366243 BCX8\">project<\/span><\/span><span class=\"TextRun SCXW11366243 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11366243 BCX8\"> for a specific area can help businesses connect with customers they\u202f<\/span><span class=\"NormalTextRun SCXW11366243 BCX8\">couldn\u2019t<\/span><span class=\"NormalTextRun SCXW11366243 BCX8\">\u202freach before. By providing a website that is accessible and relevant to local customers, businesses can increase revenue and\u202f<\/span><span class=\"NormalTextRun SCXW11366243 BCX8\">establish<\/span><span class=\"NormalTextRun SCXW11366243 BCX8\">\u202fthemselves in local markets.<\/span><\/span><span class=\"EOP SCXW11366243 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun SCXW65390146 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65390146 BCX8\">Improved SEO and website traffic<\/span><\/span><\/strong><span class=\"TextRun SCXW65390146 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65390146 BCX8\"><strong>:<\/strong> Localized websites that are\u202f<\/span><span class=\"NormalTextRun SCXW65390146 BCX8\">optimized<\/span><span class=\"NormalTextRun SCXW65390146 BCX8\">\u202ffor local search engines and keywords can help improve search engine rankings, which can drive more traffic to the website. By using the right keywords and phrases in local languages, businesses can be more visible to local customers. This helps customers find their products or services online.\u202f\u202f<\/span><\/span><span class=\"EOP SCXW65390146 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun SCXW220763174 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220763174 BCX8\">Increased customer engagement<\/span><\/span><\/strong><span class=\"TextRun SCXW220763174 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220763174 BCX8\"><strong>:<\/strong> Localization allows businesses to tailor their website to the specific needs and preferences of a local market, which can increase customer engagement and satisfaction. By offering content that connects with local audiences, businesses can create a more personal experience. This encourages customers to spend more time on the website and engage with the brand.\u202f<\/span><\/span><span class=\"EOP SCXW220763174 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun SCXW65947575 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65947575 BCX8\">Improved brand reputation<\/span><\/span><\/strong><span class=\"TextRun SCXW65947575 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65947575 BCX8\"><strong>:<\/strong> Localization can help businesses\u202f<\/span><span class=\"NormalTextRun SCXW65947575 BCX8\">establish<\/span><span class=\"NormalTextRun SCXW65947575 BCX8\">\u202fa stronger presence in local markets, which can improve their reputation and credibility with local customers. By focusing on the needs of local customers, businesses can build trust and loyalty. This can lead to long-term success and growth in new markets.\u202f\u202f<\/span><\/span><span class=\"EOP SCXW65947575 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n","content_header_4":"How to Begin Web Site Localization in 4 Easy Steps","content_block_4":"<p><span class=\"TextRun SCXW159534741 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159534741 BCX8\">Are you ready to seek out\u202f<\/span><\/span><a class=\"Hyperlink SCXW159534741 BCX8\" href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW159534741 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159534741 BCX8\">website localization services<\/span><\/span><\/a><span class=\"TextRun SCXW159534741 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159534741 BCX8\">? To\u202fbegin your web site\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW159534741 BCX8\">localisation<\/span><span class=\"NormalTextRun SCXW159534741 BCX8\">\u202fproject, you need to\u202flay\u202f<\/span><span class=\"NormalTextRun SCXW159534741 BCX8\">a strong foundation<\/span><span class=\"NormalTextRun SCXW159534741 BCX8\">. You need to ask yourself the following questions:<\/span><\/span><span class=\"EOP SCXW159534741 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><span class=\"TextRun SCXW253772973 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253772973 BCX8\">Am I dedicated to making a genuine, multilingual website to show my users that I value their experience? <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW253772973 BCX8\">(You\u2019ll<\/span><span class=\"NormalTextRun SCXW253772973 BCX8\">\u202fread more about this in an upcoming <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW253772973 BCX8\">section.)<\/span><span class=\"NormalTextRun SCXW253772973 BCX8\">\u202f<\/span><\/span><span class=\"EOP SCXW253772973 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW239792793 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW239792793 BCX8\">Do I have the right professionals on my team to support my site as it scales? A great partner can help make this easy.<\/span><\/span><span class=\"EOP SCXW239792793 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW128880219 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128880219 BCX8\">Are my in-market sales teams asking for a more complete, robust online experience for their customers? If the demand is there, it might be time to meet it.<\/span><\/span><span class=\"EOP SCXW128880219 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW22361568 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22361568 BCX8\">Is my content engaging and enriching enough to attract\u202fmy target\u202faudiences? <\/span><span class=\"NormalTextRun SCXW22361568 BCX8\">You\u2019ve<\/span><span class=\"NormalTextRun SCXW22361568 BCX8\"> already invested in a powerful online experience, and you want to maximize the return on that investment.<\/span><\/span><span class=\"EOP SCXW22361568 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1620,&quot;335559739&quot;:300,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n","content_header_5":"How to Keep Your Website Relevant ","content_block_5":"<p><span class=\"TextRun SCXW184710519 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184710519 BCX8\">After a web site localization project, your users should be able to navigate your site easily and quickly. Ensure your translated content uses the\u202f<\/span><span class=\"NormalTextRun SCXW184710519 BCX8\">appropriate language<\/span><span class=\"NormalTextRun SCXW184710519 BCX8\">\u202fand terms that resonate with the local customers you serve. Literal translations can come across as obviously out of touch with the local culture, and\u202f<\/span><\/span><a class=\"Hyperlink SCXW184710519 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/incomplete-multimedia-translation-can-harm-your-global-online-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW184710519 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184710519 BCX8\">compromise things like SEO and brand integrity<\/span><\/span><\/a><span class=\"TextRun SCXW184710519 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184710519 BCX8\">.<\/span><\/span><span class=\"EOP SCXW184710519 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW239526519 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW239526519 BCX8\">Website localization<\/span><\/span><span class=\"TextRun SCXW239526519 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW239526519 BCX8\"> includes localizing multimedia content, too. Using images, videos, and PDFs in the right language can boost brand credibility and engage users with <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW239526519 BCX8\">the content<\/span><span class=\"NormalTextRun SCXW239526519 BCX8\">.<\/span><\/span><span class=\"EOP SCXW239526519 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW257401838 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257401838 BCX8\">As always, the devil is in the details. Make sure your international customers can easily understand and\u202f<\/span><span class=\"NormalTextRun SCXW257401838 BCX8\">utilize<\/span><span class=\"NormalTextRun SCXW257401838 BCX8\">\u202fthe significant information on your website. This includes adapting currency, payment methods, measurements, address formats, and contact details. <\/span><\/span><span class=\"TextRun SCXW257401838 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257401838 BCX8\">After using website localization services<\/span><\/span><span class=\"TextRun SCXW257401838 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257401838 BCX8\">, your customers\u202f<\/span><span class=\"NormalTextRun SCXW257401838 BCX8\">won\u2019t<\/span><span class=\"NormalTextRun SCXW257401838 BCX8\">\u202fmiss a beat as\u202f<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW257401838 BCX8\">they\u2019re\u202fspending<\/span><span class=\"NormalTextRun SCXW257401838 BCX8\"> time on your site.<\/span><\/span><span class=\"EOP SCXW257401838 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","content_section_6":"","content_header_6":"What Needs to Be Localized?","content_block_6":"<p><span data-contrast=\"none\">Great website localization means thinking beyond the site itself to all the digital assets, content and channels that make up your international digital presence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW243854891 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243854891 BCX8\">Having a website localization or translation partner who understands SEO can be beneficial. They can help you go beyond just using localized keywords and utilize advanced tools like\u202f<\/span><\/span><a class=\"Hyperlink SCXW243854891 BCX8\" href=\"https:\/\/www.motionpoint.com\/translation\/proxy-translation-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW243854891 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243854891 BCX8\">Proxy Translation Technology<\/span><\/span><\/a><span class=\"TextRun SCXW243854891 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243854891 BCX8\">. This ensures the translated version of your website properly <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243854891 BCX8\">displays in<\/span><span class=\"NormalTextRun SCXW243854891 BCX8\"> your customers\u2019 local search engine results.\u202f<\/span><\/span><span class=\"EOP SCXW243854891 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW8751340 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8751340 BCX8\">Advanced providers can use technology to detect user preferences on your site. This allows them to welcome first-time visitors <\/span><\/span><span class=\"TextRun SCXW8751340 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8751340 BCX8\">to your <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW8751340 BCX8\">website<\/span><span class=\"NormalTextRun SCXW8751340 BCX8\"> localization experience<\/span><\/span><span class=\"TextRun SCXW8751340 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW8751340 BCX8\">in their preferred language. They can also guide visitors to the most suitable localized site.<\/span><\/span><span class=\"EOP SCXW8751340 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><em><span class=\"TextRun Highlight SCXW46792226 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46792226 BCX0\">Learn what level of localization your website needs with a <\/span><\/span><a class=\"Hyperlink HyperlinkGateOff SCXW46792226 BCX0\" href=\"https:\/\/www.motionpoint.com\/website-translation-scorecard-and-localization-diagnostic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined UnderlinedGateOff SCXW46792226 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46792226 BCX0\" data-ccp-charstyle=\"Hyperlink\">FREE Website Translation Diagnostic Scorecard<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW46792226 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46792226 BCX0\">!<\/span><\/span><\/em><\/p>\n<h2><span data-contrast=\"auto\">The Basics of Omnichannel Multilingual Marketing<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW27194760 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27194760 BCX8\">If your company uses an omnichannel marketing strategy, <\/span><\/span><span class=\"TextRun SCXW27194760 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27194760 BCX8\">website <\/span><span class=\"NormalTextRun SCXW27194760 BCX8\">localization<\/span><\/span><span class=\"TextRun SCXW27194760 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27194760 BCX8\"> will become more involved and <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW27194760 BCX8\">complicated<\/span><span class=\"NormalTextRun SCXW27194760 BCX8\">.\u202f<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW43055096 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43055096 BCX8\">Ensure you translate your omnichannel content, including email campaigns, social media posts, and offline assets. You need to consider things like social media handles and pop-ups, as well as how localizing affects <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW43055096 BCX8\">format<\/span><span class=\"NormalTextRun SCXW43055096 BCX8\">.\u202f<\/span><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW224471867 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW224471867 BCX8\">For instance, one must take into consideration that Arabic <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW224471867 BCX8\">reads<\/span><span class=\"NormalTextRun SCXW224471867 BCX8\"> right to left. Find a partner who can help you <\/span><span class=\"NormalTextRun SCXW224471867 BCX8\">locate<\/span><span class=\"NormalTextRun SCXW224471867 BCX8\"> and customize content, making sure it is connected to your online presence.\u202f<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\">See what our CEO Evan Kramer has to share about omnichannel multilingual marketing:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><br \/>\n\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/fn4qlg0i2v.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_fn4qlg0i2v seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/fn4qlg0i2v\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div><\/p>\n","content_header_7":"Why Microsites Aren\u2019t Enough ","content_block_7":"<p><span class=\"TextRun SCXW671824 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW671824 BCX8\">As you expand to international markets with your digital presence, one thing becomes abundantly clear:\u202flocal markets expect a website experience that is every bit as fantastic as the one on your flagship site.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW181971694 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW181971694 BCX8\">It can be tempting to solve the localization problem with a simple microsite. This site takes\u202f<\/span><span class=\"NormalTextRun SCXW181971694 BCX8\">important information<\/span><span class=\"NormalTextRun SCXW181971694 BCX8\">\u202fabout your company. It translates this information into the local language. It also provides a shorter experience for users.<\/span><\/span><span class=\"EOP SCXW181971694 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW203446229 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW203446229 BCX8\">But users\u202fregularly abandon websites\u202fthat <\/span><span class=\"NormalTextRun SCXW203446229 BCX8\">don\u2019t<\/span><span class=\"NormalTextRun SCXW203446229 BCX8\"> provide consistent language experiences or deliver compromised experiences in favor of taking a simplified approach.<\/span><\/span><span class=\"EOP SCXW203446229 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW90098622 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90098622 BCX8\">As you extend your global reach into new markets,\u202f<\/span><\/span><a class=\"Hyperlink SCXW90098622 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/strike-the-right-balance-with-web-content-translations-across-all-markets\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW90098622 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90098622 BCX8\">strike the right balance with powerful <\/span><\/span><span class=\"TextRun SCXW90098622 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90098622 BCX8\">website <\/span><span class=\"NormalTextRun SCXW90098622 BCX8\">localization and <\/span><\/span><span class=\"TextRun SCXW90098622 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90098622 BCX8\">translation that doesn\u2019t compromise the user experience<\/span><\/span><\/a><span class=\"TextRun SCXW90098622 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90098622 BCX8\">.<\/span><\/span><span class=\"EOP SCXW90098622 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","content_header_8":"What Does Website Localization Cost?","content_block_8":"<p><span data-contrast=\"none\">Website localization services aren\u2019t one-size-fits-all\u2014cost depends on several factors like website size, number of target languages, update frequency, and the depth of localization required. For example, localizing dynamic content, multimedia, and transactional elements typically involves more advanced tools and workflows than simply translating static copy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">That\u2019s why the right website localization partner should go beyond quoting a per-word rate. Instead, they\u2019ll help you assess the <\/span><a href=\"https:\/\/www.motionpoint.com\/total-cost-of-ownership\/\"><b><span data-contrast=\"none\">total cost of ownership<\/span><\/b><\/a><span data-contrast=\"none\">\u2014including setup, maintenance, updates, and ongoing optimization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">More importantly, a good partner will help you calculate <\/span><a href=\"https:\/\/www.motionpoint.com\/return-on-investment\/\"><b><span data-contrast=\"none\">return on investment<\/span><\/b><\/a><span data-contrast=\"none\">. By tracking metrics like increased localized traffic, higher conversion rates, improved user engagement, and shortened buyer journeys, you can clearly demonstrate the business impact of localization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Pro tip:<\/span><\/b><span data-contrast=\"none\"> When evaluating vendors, look for those that offer outcome-based pricing models or ROI-focused reporting tools. This ensures your investment in website localization services directly supports business growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","content_header_9":"How Is Website Localization Implemented Technically?","content_block_9":"<p><span data-contrast=\"none\">One of the most important\u2014and often overlooked\u2014considerations when looking for website localization services is how the technology integrates with your existing stack. Whether you\u2019re running a custom CMS, Shopify, Adobe Experience Manager, or another platform, your localization solution should adapt to your infrastructure\u2014not the other way around.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are a few common implementation paths for website localization:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.motionpoint.com\/localization-platform\/\"><b><span data-contrast=\"none\">Proxy-based localization<\/span><\/b><span data-contrast=\"none\">:<\/span><\/a><span data-contrast=\"none\"> A turnkey method that overlays translations on your existing website without requiring code changes. Ideal for fast deployment and minimal IT effort.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.motionpoint.com\/integrations\/\"><b><span data-contrast=\"none\">CMS connectors<\/span><\/b><\/a><span data-contrast=\"none\">: Seamlessly plug into your CMS to extract and reinsert content. Great for marketers who want control without manual copy-paste.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">API integrations<\/span><\/b><span data-contrast=\"none\">: Best for enterprises needing full control and customization, especially if your website is built with microservices or headless architecture.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">The best website localization services will support multiple integration models, giving you the flexibility to scale and adapt over time. Additionally, features like real-time content detection, translation memory, and automated quality estimation can ensure accuracy and reduce time-to-market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","meta_title":"What is Website Localization?","meta_description":"website localization is the process of refining website content through culture, language and flow to provide the most useful and relevant experience for users.","meta_keywords":"what is website localization, site localization, website localization, web localization, website localization process, website translation localization, how to localize a website, what is localisation, web content localization, web page localization, localisation phone number, what is localization, what is meant by localization, global localization definition, localisation definition business, localization definition, localization management definition, about website, microsite meaning, localisation definition, localisation companies","translate_this_resources":"YES","content_header_10":"Invest in the Best Website Localization Solution","content_block_10":"<p><span data-contrast=\"none\">When adapting your company\u2019s website for local markets, focus on finding <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/website-translation-services\/\"><b><span data-contrast=\"none\">website localization services<\/span><\/b><\/a> <span data-contrast=\"none\">that provide accurate translations and engaging localizations.\u202f<\/span><\/p>\n<p><span data-contrast=\"none\">To effectively localize and translate a website, you need top-notch translators. You also need advanced technology to deliver the right content to the right audience. A good partner can assist with managing workflows and translations, making it simple to publish, track, and update content.<\/span><\/p>\n<p><span data-contrast=\"none\">MotionPoint elegantly employs both website translation and localization to ensure clear, effective, relatable content for every market where you do business. We designed\u202four\u202f<\/span><a href=\"https:\/\/www.motionpoint.com\/localization-platform\/\"><span data-contrast=\"none\">localization platform<\/span><\/a><span data-contrast=\"none\">\u202fto meet all translation and localization needs, big or small.<\/span><\/p>\n<p><span data-contrast=\"none\">Reach out to us today and let us help you reach new markets where your business will thrive.<\/span><\/p>\n","content_header_11":"","content_block_11":"","content_header_12":"","content_block_12":"","content_header_13":"","content_block_13":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources\/180250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=180250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}