{"id":180244,"date":"2020-10-29T17:36:38","date_gmt":"2020-10-29T17:36:38","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=resources&#038;p=180244"},"modified":"2024-11-20T15:32:37","modified_gmt":"2024-11-20T20:32:37","slug":"what-are-the-best-technologies-for-website-translation","status":"publish","type":"resources","link":"https:\/\/www.motionpoint.com\/resources\/what-are-the-best-technologies-for-website-translation\/","title":{"rendered":"What are the Best Technologies for Website Translation?"},"template":"","class_list":["post-180244","resources","type-resources","status-publish","hentry"],"acf":{"seo_video_embed_id":"","seo_social_image":{"ID":247383,"id":247383,"title":"OG-best-translation-technologies","filename":"OG-best-translation-technologies.jpg","filesize":242368,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies.jpg","link":"https:\/\/www.motionpoint.com\/resources\/what-are-the-best-technologies-for-website-translation\/og-best-translation-technologies\/","alt":"","author":"2","description":"","caption":"","name":"og-best-translation-technologies","status":"inherit","uploaded_to":180244,"date":"2024-01-19 19:20:36","modified":"2024-01-19 19:20:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-best-translation-technologies.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"seo_hero_image":{"ID":180246,"id":180246,"title":"best-technologies-hero","filename":"best-technologies-hero-1.jpg","filesize":77545,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1.jpg","link":"https:\/\/www.motionpoint.com\/resources\/what-are-the-best-technologies-for-website-translation\/best-technologies-hero-2\/","alt":"","author":"2","description":"","caption":"","name":"best-technologies-hero-2","status":"inherit","uploaded_to":180244,"date":"2020-10-29 17:33:48","modified":"2020-10-29 17:33:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":876,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1-300x131.jpg","medium-width":300,"medium-height":131,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1-768x336.jpg","medium_large-width":768,"medium_large-height":336,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1-1024x449.jpg","large-width":1024,"large-height":449,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1-1536x673.jpg","1536x1536-width":1536,"1536x1536-height":673,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/best-technologies-hero-1.jpg","2048x2048-width":2000,"2048x2048-height":876}},"hero_header_text":"The Best Website Translation <span class=\"color-secondary\">Technologies<\/span> of 2025 ","hero_sub_header_text":"Learn the top technologies for website translation and localization and when to use them. ","intro_header_text":"","intro_content_text":"<h2><span class=\"TextRun SCXW223271147 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223271147 BCX0\">What are the Best Technologies for Website Translation?<\/span><\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW248888965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248888965 BCX0\">Finding the right approach to translating your website for global audiences may seem daunting. Select a translation technology that helps your business reach more people globally and improves customer satisfaction at your store. The best <\/span><\/span><a class=\"Hyperlink SCXW248888965 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/what-is-website-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW248888965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248888965 BCX0\" data-ccp-charstyle=\"Hyperlink\">website translation services<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW248888965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248888965 BCX0\"> should work well with your current CMS and be able to grow with your future needs.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW113740255 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW113740255 BCX0\">Keep reading to learn the most common methods companies use to <\/span><\/span><a class=\"Hyperlink SCXW113740255 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/what-is-website-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW113740255 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW113740255 BCX0\" data-ccp-charstyle=\"Hyperlink\">translate a website<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW113740255 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW113740255 BCX0\"> and see the pros and cons of each.<\/span><\/span><\/p>\n<h2>How to Choose a Web Translation Software<\/h2>\n<p><span class=\"NormalTextRun SCXW236810407 BCX0\">We<\/span><span class=\"NormalTextRun SCXW236810407 BCX0\">b<\/span><span class=\"NormalTextRun SCXW236810407 BCX0\"> translation<\/span> is more complex than document translation and needs specific technologies to do it well. Traditional translation agencies lack technology and expertise, leading to inefficiencies and potentially damaging mistranslations or delays.<\/p>\n<p>Legacy agencies excel at offline translation, but website translation requires additional tasks that can sideline their translators and workflows. Technical issues abound, too. <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/pitfalls-await-marketers-who-take-website-translation-in-house\/\">Learn more about the potential pitfalls<\/a>.<\/p>\n<p><span class=\"TextRun Highlight SCXW185656257 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW185656257 BCX0\">Small or growing companies may consider using free or cheap website translation tools for their global sites. Certain machine translation tools still require further development before they can independently translate your website. If you value your brand, you cannot trust technologies like <\/span><\/span><a class=\"Hyperlink SCXW185656257 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/how-website-translation-works-google-translate-deepl-and-beyond\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW185656257 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW185656257 BCX0\" data-ccp-charstyle=\"Hyperlink\">Google Translate, ChatGPT, or DeepL<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW185656257 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW185656257 BCX0\"> with your company\u2019s voice, tone, <\/span><span class=\"NormalTextRun SCXW185656257 BCX0\">messaging<\/span><span class=\"NormalTextRun SCXW185656257 BCX0\"> and image.<\/span><\/span><\/p>\n<h2><b><span data-contrast=\"none\">The Best Web Site Translation Technology for Each Industry<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Choosing the right website translation technology is crucial for delivering a seamless user experience. Here\u2019s a breakdown of the ideal solutions for key industries:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Retail Ecommerce<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In the <\/span><a href=\"https:\/\/www.motionpoint.com\/ecommerce-website-translation\/\"><span data-contrast=\"none\">retail e-commerce<\/span><\/a><span data-contrast=\"none\"> sector, speed and scalability are key. Machine Translation with Post-Editing (MTPE) works well for handling large product catalogs quickly while ensuring accurate, engaging descriptions. Add AI-driven personalization to recommend localized content for different regions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Financial Services<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Trust and precision are paramount for <\/span><a href=\"https:\/\/www.motionpoint.com\/financial-website-translation\/\"><span data-contrast=\"none\">financial services translation<\/span><\/a><span data-contrast=\"none\">. Using translation memory (TM) ensures consistency and regulation compliance. You also need to be mindful of privacy policies and protecting user information.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A proxy solution will allow you to translate quickly while maintaining control over your process. With MotionPoint, the proxy solution includes the use of a translation memory.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Healthcare<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.motionpoint.com\/healthcare-website-translation\/\"><span data-contrast=\"none\">Healthcare translation<\/span><\/a><span data-contrast=\"none\"> demands regulatory compliance, medical accuracy, and timeliness. Use a fully-concierge integrated solution for medical terminology and patient-facing materials to avoid miscommunication. Be sure to implement a quality assurance protocol to ensure compliance with regional regulations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Manufacturing<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.motionpoint.com\/manufacturing-website-translation\/\"><span data-contrast=\"none\">Manufacturing translation<\/span><\/a><span data-contrast=\"none\"> includes everything from product descriptions to manuals. Technical content like user manuals and product specs needs clarity. Use TM to maintain consistency in technical terminology across all languages. Augment this with AI-powered glossary management for seamless updates.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Software and Technology<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Agility is critical for <\/span><a href=\"https:\/\/www.motionpoint.com\/software-website-translation\/\"><span data-contrast=\"none\">software and technology<\/span><\/a><span data-contrast=\"none\"> companies. Continuous localization tools integrated with your development pipeline allow real-time updates to localized content. AI translation is ideal for speed and scalability, ensuring your content keeps up with rapid development cycles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Travel and Hospitality<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Creating a seamless, welcoming experience is key in the <\/span><a href=\"https:\/\/www.motionpoint.com\/travel-hospitality-website-translation\/\"><span data-contrast=\"none\">travel and hospitality<\/span><\/a><span data-contrast=\"none\"> industry. AI-powered translation ensures itineraries, hotel descriptions, and travel guides are not only accurate but culturally appealing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<h2>Define Your Goals<\/h2>\n\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/rjapp9hnns.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_rjapp9hnns seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/rjapp9hnns\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<p>Choosing which technology to use can depend on what your goals are for your business. Different techniques can yield different outcomes, so focus on where your business is heading. Here are some examples of reasons to invest in website translation and how you can achieve your goals:<\/p>\n<p>1. International E-Commerce<\/p>\n<p>The importance of website translation and localization in the <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/top-5-international-e-commerce-marketing-solutions-of-2024\/\">international e-commerce<\/a> landscape can&#8217;t be understated. Effective e-commerce translation is more than just translating product descriptions and requires understanding and integrating cultural nuances and consumer preferences.<\/p>\n<p>2. Multilingual Marketing<\/p>\n<p>Incorporating website translation and content localization into marketing strategies significantly boosts conversion rates and sales. Of course, that&#8217;s if you know how to build a strong international marketing plan. You&#8217;ll likely need help from the best <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/top-8-best-multilingual-marketing-solutions\/\">multilingual marketing solutions<\/a> to take your brand to new markets and new heights.<\/p>\n<p>3. Reaching New Markets<\/p>\n<p><span data-contrast=\"none\">The brands that have the most success in multilingual markets are those that invest in <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/the-top-5-website-translation-solutions-of-2024\/\"><span data-contrast=\"none\">website translation solutions<\/span><\/a><span data-contrast=\"none\">. Businesses need to translate their websites to effectively communicate and be culturally relevant in the global market. This is important for reaching a wider audience and increasing sales.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">By translating their websites, businesses can connect with customers from different cultural backgrounds. This can help build trust and loyalty among international customers. Additionally, it can also improve the overall user experience on the website.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p>4. Multi-segment Marketing<\/p>\n<p><span class=\"TextRun Highlight SCXW187485846 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187485846 BCX0\">In 2025, businesses need to use <\/span><\/span><a class=\"Hyperlink SCXW187485846 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/top-multi-segment-marketing-trends-for-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW187485846 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187485846 BCX0\" data-ccp-charstyle=\"Hyperlink\">multi-segment marketing<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW187485846 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187485846 BCX0\"> to understand and meet the diverse needs of global audiences. To create a successful marketing plan, you should learn from experts and stay updated on trends. These trends include website translation and international SEO in multi-segment marketing.<\/span><\/span><\/p>\n<p>5. Global Marketing<\/p>\n<p><span class=\"TextRun Highlight SCXW235190958 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235190958 BCX0\">If your business is looking to go global, you need to engage in multilingual and international marketing strategies. But adapting messages and managing global content can be a big challenge. To keep your global projects organized and ensure high-quality content, be familiar with the best <\/span><\/span><a class=\"Hyperlink SCXW235190958 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/the-top-6-global-marketing-solutions-of-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW235190958 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235190958 BCX0\" data-ccp-charstyle=\"Hyperlink\">global marketing solutions<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW235190958 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235190958 BCX0\">.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW30715857 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30715857 BCX0\">If your brand wants to enter new markets, there are tools and services available to <\/span><span class=\"NormalTextRun SCXW30715857 BCX0\">assist<\/span><span class=\"NormalTextRun SCXW30715857 BCX0\"> with your marketing efforts. You can use these resources for both domestic and global expansion. If you run an international e-commerce business or work in multi-segment marketing, keep reading. You will learn about the best technologies to invest in.<\/span><\/span><\/p>\n<p>6. Multilingual Content Marketing<\/p>\n<p><span class=\"TextRun Highlight SCXW167004183 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167004183 BCX0\">Your business\u2019 content plan <\/span><span class=\"NormalTextRun SCXW167004183 BCX0\">likely doesn\u2019t<\/span><span class=\"NormalTextRun SCXW167004183 BCX0\"> include translation and localization. Make sure that all content, such as blogs, videos, and customer support information, is accessible to multilingual users. They should be able to understand your message clearly.<\/span><\/span><\/p>\n<p>Learn how to engage in <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/the-best-multilingual-marketing-content-services-of-2024\/\">multilingual content marketing<\/a> and create content with consistent messaging across all platforms, devices, and languages.<\/p>\n<p>7. International Website Marketing<\/p>\n<p><span class=\"TextRun Highlight SCXW191541915 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW191541915 BCX0\">If your company is pursuing global expansion, you need to <\/span><span class=\"NormalTextRun SCXW191541915 BCX0\">establish<\/span><span class=\"NormalTextRun SCXW191541915 BCX0\"> a strong online presence in your target markets. This means understanding the challenges of global markets. Businesses of all sizes should make adopting <\/span><span class=\"NormalTextRun SCXW191541915 BCX0\">new marketing<\/span><span class=\"NormalTextRun SCXW191541915 BCX0\"> solutions a priority, no matter their industry.<\/span><\/span><\/p>\n<p>Check out the top <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/top-4-international-website-marketing-services-of-2024\/\">international website marketing services<\/a> so you don&#8217;t have to take on the intricacies of website translation and localization in-house.<\/p>\n<p>8. Website Translation<\/p>\n<p><span class=\"TextRun Highlight SCXW236293821 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW236293821 BCX0\">If you still have an English-only website, your business could be <\/span><span class=\"NormalTextRun SCXW236293821 BCX0\">missing out on<\/span><span class=\"NormalTextRun SCXW236293821 BCX0\"> a world of global success. In today&#8217;s world, your online reputation is important. You should consider your global audience. This can help your business grow.<\/span><\/span><\/p>\n<p><a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/4-best-website-translation-services-in-2024\/\">Website translation services<\/a> are an essential component of any global marketing strategy to connect with audiences all over the world and convey your messages in their native languages. Don&#8217;t neglect your multilingual customers; make sure your website is speaking their language.<\/p>\n<h2>The Best Website Translation Technologies<\/h2>\n<p>MotionPoint&#8217;s signature proxy translation technology remains the industry&#8217;s <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/top-3-website-translation-technologies-of-2024\/\">top website translation technology<\/a>. It&#8217;s uncommon for a solution to be easier, faster, and more flexible than a proxy solution for translating websites. But before we get into that option, there are other suitable website translation solutions:<\/p>\n<ul>\n<li>Parallel sites, or localized microsites<\/li>\n<li>Multilingual CMS capabilities, used in conjunction with a traditional translation agency<\/li>\n<li>Multilingual CMS capabilities and integration via a connector or an API<\/li>\n<\/ul>\n<p>These solutions have pros and cons, depending on specific circumstances, including:<\/p>\n<ul>\n<li>Size and complexity of the website<\/li>\n<li>Availability and technical\/linguistic expertise of internal teams<\/li>\n<li>Presence of in-country marketing teams<\/li>\n<li>The website&#8217;s current (and future) technology stack<\/li>\n<li>Integration with other systems and platforms<\/li>\n<\/ul>\n<h2>Parallel Sites and Microsites<\/h2>\n<p>Companies used to create separate websites from scratch to serve global markets, but now they can launch localized websites. Teams manually updated localized sites with new translated content to keep up with changes on flagship primary-market sites. Companies soon found this approach extremely expensive, time-consuming and difficult to scale.<\/p>\n<p>To handle the challenge and save time and money, some companies have separate websites for specific markets. Unfortunately, these microsites deliver an unsatisfying experience to local customers. Customers become frustrated with a scaled-down site, and its compromised functionality and content.<\/p>\n<h2><span class=\"TextRun Highlight SCXW211423247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211423247 BCX0\">When <\/span><span class=\"NormalTextRun SCXW211423247 BCX0\">to<\/span><span class=\"NormalTextRun SCXW211423247 BCX0\"> Use Microsites<\/span><\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW142164814 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142164814 BCX0\">Global users enjoy better experiences and convert more when they have access to rich online content and features. However, microsites can be <\/span><span class=\"NormalTextRun SCXW142164814 BCX0\">a good choice<\/span><span class=\"NormalTextRun SCXW142164814 BCX0\"> for some companies in certain situations:<\/span><\/span><\/p>\n<ul>\n<li>Offerings differ dramatically across markets<\/li>\n<li>Local marketing teams are completely independent<\/li>\n<li>Local company branches have different messaging, or value prop positioning<\/li>\n<li>Running a trial in a new or developing market, or to support a local campaign<\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW42463125 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW42463125 BCX0\">In these cases, the best solution is to create content from a central website. This is better than making separate websites from scratch.<\/span><\/span><\/p>\n<h2>Multilingual CMS<\/h2>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/multilingual-cms.jpg\" alt=\"multilingual websites \" width=\"100%\" \/><\/figure>\n<p>Most content management systems now feature multilingual capabilities. This enables companies to launch new instances of their websites for global markets, and manage localized content for those customers.<\/p>\n<p>Unfortunately, these features aren&#8217;t core to the CMSs and underperform in critical ways. Multilingual CMSs have ineffective translation workflows and workbenches for accurate and consistent translations.<\/p>\n<p>They also often lack the ability to provide a live preview of how the translated content will appear on a localized web page. This is important, as translated content can be longer than expected and break page templates, resulting in subpar UX.<\/p>\n<p><span class=\"TextRun Highlight SCXW202707279 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW202707279 BCX0\">Additionally, the CMS limits multilingual features to content stored in its database. They cannot translate important content that comes from third-party services. This could include e-commerce platforms, ticket booking engines, Find a Store functionality, digital marketing solutions and more.<\/span><\/span><\/p>\n<p><a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/is-a-multilingual-cms-enough-for-effective-global-expansion\/\">Learn more about the shortcomings of multilingual CMS features<\/a>.<\/p>\n<p>To offset these undercooked capabilities, CMSs often use connectors and APIs to receive translated content from <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\">website localization<\/a> vendors. The localized CMS then integrates this content.<\/p>\n<p><strong>Connectors (or cartridges)<\/strong> are preconfigured integrations. They can be problematic because they tend not to work out of the box if any customization has been done to the website. They require development to work properly, and can break after major CMS updates. They also lock you into using your current CMS, preventing you from easily upgrading your tech stack in the future.<\/p>\n<p><strong>APIs<\/strong> allow your company to develop\u2014and modify\u2014its own interface between the translation vendor and your CMS.<\/p>\n<h2>When to Use a CMS<\/h2>\n<p><strong>When should I upload translation manually into my CMS?<\/strong> Using a CMS with a manual translation process is slow, inefficient and prone to error. Unless you have a very small, simple website, using a CMS with a translation agency is not recommended.<\/p>\n<p><strong>When should I use a CMS with a connector?<\/strong> You may feel comfortable using a CMS with a connector if you are confident in your CMS and have no plans to change it in the future. A connector may be an adequate solution if you:<\/p>\n<ul>\n<li>Have no other channels beyond your website<\/li>\n<li>Have a large development team that can take care of customization needs<\/li>\n<li>Have no need for content or technical customizations at all<\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW116831508 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW116831508 BCX0\">In today&#8217;s digital world, <\/span><span class=\"NormalTextRun SCXW116831508 BCX0\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW116831508 BCX0\"> rare for a company&#8217;s marketing strategy to not be multichannel.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW226812133 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226812133 BCX0\"><strong>When should I use a CMS with an API<\/strong>?<\/span><\/span><span class=\"TextRun Highlight SCXW226812133 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226812133 BCX0\"> You can use a CMS with an API when you have a high-end CMS. This helps you integrate translation across different channels and content repositories. It is also useful if you have a large development team to handle customization needs.<\/span><\/span><span class=\"TextRun SCXW226812133 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226812133 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW226812133 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<h2>Proxy-Based Solution<\/h2>\n<p>The ease, speed and flexibility of a fully turn-key <a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/translation\/proxy-translation-technology\/\">translation proxy technology<\/a> makes it the best option for website translation. It can have an API or other ways to translate content for various platforms such as marketing, emails, and apps.<\/p>\n<p>Unlike other solutions that integrate directly with your technology stack, proxy-based translation solutions operate independently of your CMS.<\/p>\n<p>By sitting in the middle of your customers and website servers, it can show localized content. You don&#8217;t need to do any technical or operational work.<\/p>\n<p><a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/blog\/how-does-motionpoints-proxy-based-technology-work\/\">Proxy technology<\/a> <strong>leverages the code and translatable content of your website<\/strong>. They essentially react in real-time to your global users&#8217; interactions and requests. When users click a link or enter a URL on your site, the proxy decides which translated webpage content to show:<\/p>\n<ul>\n<li>The proxy determines the appropriate translated webpage content to present<\/li>\n<li>It delivers that translated content via a special separate translation server<\/li>\n<li>It then assembles it on-the-fly and merges it with your website&#8217;s code and page template<\/li>\n<li>And seamlessly presents it to the user as a localized experience<\/li>\n<\/ul>\n<p><strong>This process occurs instantly<\/strong>, with no perceptible delay to end-users.<\/p>\n<p>Proxy-based solutions avoid the need to create and maintain separate websites. They also incorporate translation tools and management functionality.<\/p>\n<p><strong>Turn-key proxy solutions<\/strong> take this technology to a new level by adding services and capabilities that support automation and minimize operational complexity.<\/p>\n<p><strong><span class=\"TextRun Highlight SCXW134400541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134400541 BCX0\" data-ccp-parastyle=\"heading 2\">Fully turn-key<\/span><\/span> <span class=\"TextRun Highlight SCXW134400541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134400541 BCX0\" data-ccp-parastyle=\"heading 2\">proxy solutions<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW134400541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134400541 BCX0\" data-ccp-parastyle=\"heading 2\"> manage website translation, deployment, and ongoing operations to speed up time to market and support growth. They can manage content from third-party services. They can also translate any content or applications from any coding language into any language for any market.<\/span><\/span><\/p>\n<h2><span class=\"TextRun Highlight SCXW43336870 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43336870 BCX0\">When to Use a Translation Proxy<\/span><\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW143745327 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143745327 BCX0\">Always, unless you fall under one of the <\/span><span class=\"NormalTextRun SCXW143745327 BCX0\">special cases<\/span><span class=\"NormalTextRun SCXW143745327 BCX0\"> mentioned in the Multilingual CMS section above. The proxy solution is the easiest, <\/span><span class=\"NormalTextRun SCXW143745327 BCX0\">fastest<\/span><span class=\"NormalTextRun SCXW143745327 BCX0\"> and most flexible approach to website translation. Choose a complete proxy solution to save time, money, and effort. This way, you can focus on growing your business in your main market.<\/span><\/span><\/p>\n<h2>Omnichannel Translation<\/h2>\n<p>The proxy solution is ideal for website translation, but what about omnichannel?<\/p>\n<p>API integration is the best approach for translating content that lives outside of your webpage. It is the most flexible, easiest to manage, and gives you the most control.<\/p>\n<p><span class=\"TextRun Highlight SCXW137653711 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137653711 BCX0\">Some companies use API integration to translate their website. This includes content in multiple languages. They do this by connecting their advanced CMS with a large development team and tech resources.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW185354790 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW185354790 BCX0\">For most companies, the best web translation software <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW185354790 BCX0\">to<\/span><span class=\"NormalTextRun SCXW185354790 BCX0\"> use a proxy. They can use the API for other tasks.<\/span><\/span><\/p>\n<p><a class=\"color-primary\" href=\"https:\/\/www.motionpoint.com\/resources\/translation\/the-technologies-of-translation\/\">To learn more about these technologies, check out this white paper.<\/a><\/p>\n","content_header_1":"","content_block_1":"","content_header_2":"","content_block_2":"","content_header_3":"","content_block_3":"","content_header_4":"","content_block_4":"","content_header_5":"","content_block_5":"","content_section_6":"","content_header_6":"","content_block_6":"","content_header_7":"","content_block_7":"","content_header_8":"","content_block_8":"","content_header_9":"","content_block_9":"","meta_title":"The Best Website Translation  Technologies of 2024","meta_description":"Learn the top technologies for website translation and localization and when to use them.","meta_keywords":"approach translate, turnkey translation, best website translation software, translate ongoing, weak translate, ongoing translate, best translation site, best multilingual cms, translation technology future, what is the best translation website, stack translate, the best translation site, best cms for multilingual website, translation api comparison, best translation website, compare translate, reliable translation website, top translation sites, how to use website translator, compare online translators, free website translator code, free website translation, best turnkey websites, most accurate translation website, top translation, best translation website free, what technology is used for website, trust translate, translate fall for you, how to translate your website, technology comparison site, best proxy websites, can i translate a web page, worst online translator, traditional translate, technologies to learn, tend translate, technical translation online, translation and technology, pertaining translate, always translate web pages to english, best machine translation, top translation software, how do i translate a web page, how can i translate a web page, best document translation software, majority translate, what is the best translation software, how do you translate a webpage to english, how do you translate a web page, top technologies to learn, specific technologies, best language translation api, are translation, top it technologies","translate_this_resources":"YES","content_header_10":"","content_block_10":"","content_header_11":"","content_block_11":"","content_header_12":"","content_block_12":"","content_header_13":"","content_block_13":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources\/180244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=180244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}