{"id":180241,"date":"2020-10-29T17:32:48","date_gmt":"2020-10-29T17:32:48","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=resources&#038;p=180241"},"modified":"2020-10-29T17:32:48","modified_gmt":"2020-10-29T17:32:48","slug":"how-motionpoint-localizes-content-for-mobile-apps","status":"publish","type":"resources","link":"https:\/\/www.motionpoint.com\/resources\/how-motionpoint-localizes-content-for-mobile-apps\/","title":{"rendered":"How MotionPoint Localizes Content for Mobile Apps"},"template":"","class_list":["post-180241","resources","type-resources","status-publish","hentry"],"acf":{"seo_video_embed_id":"","seo_social_image":{"ID":180242,"id":180242,"title":"Mobile-Apps-OG-Image","filename":"Mobile-Apps-OG-Image.png","filesize":598970,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image.png","link":"https:\/\/www.motionpoint.com\/resources\/how-motionpoint-localizes-content-for-mobile-apps\/mobile-apps-og-image\/","alt":"","author":"2","description":"","caption":"","name":"mobile-apps-og-image","status":"inherit","uploaded_to":180241,"date":"2020-10-29 17:30:57","modified":"2020-10-29 17:30:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Mobile-Apps-OG-Image.png","2048x2048-width":2000,"2048x2048-height":1046}},"seo_hero_image":{"ID":180243,"id":180243,"title":"mobile-apps-hero","filename":"mobile-apps-hero.jpg","filesize":58038,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero.jpg","link":"https:\/\/www.motionpoint.com\/resources\/how-motionpoint-localizes-content-for-mobile-apps\/mobile-apps-hero\/","alt":"","author":"2","description":"","caption":"","name":"mobile-apps-hero","status":"inherit","uploaded_to":180241,"date":"2020-10-29 17:31:18","modified":"2020-10-29 17:31:18","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":876,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero-300x131.jpg","medium-width":300,"medium-height":131,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero-768x336.jpg","medium_large-width":768,"medium_large-height":336,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero-1024x449.jpg","large-width":1024,"large-height":449,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero-1536x673.jpg","1536x1536-width":1536,"1536x1536-height":673,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-apps-hero.jpg","2048x2048-width":2000,"2048x2048-height":876}},"hero_header_text":"How MotionPoint Localizes Content for Mobile Apps","hero_sub_header_text":"","intro_header_text":"","intro_content_text":"","content_header_1":"","content_block_1":"<p>Smartphones are quickly becoming the <i>only<\/i> Internet-connected device global customers are using to research and buy products and services. In established and emerging markets alike, mobile apps have become the primary way many customers interact with brands.<\/p>\n<p> Adapting to this reality is essential for your business. Companies that ignore the mobile-first phenomenon face major risks, including:<\/p>\n<ul>\n<li>Losing your customers\u2019 attention and interest <\/li>\n<li>Losing conversions and revenue <\/li>\n<li>Losing the trust of current or potential customers <\/li>\n<\/ul>\n<p> This is especially true in global markets, where mobile-first customers not only expect a great user experience on their devices of choice\u2014they expect it to be in their preferred languages, too.<\/p>\n<\/p>\n<p> <b>Are you serving your global markets with translated mobile apps?<\/b> Read on to learn how MotionPoint is uniquely positioned to translate content for your tech-savvy global customers.<\/p>\n","content_header_2":"How Different Mobile Apps Handle Content","content_block_2":"<p>Localizing your mobile content can increase your app\u2019s discoverability in regional app stores, and illustrates your brand\u2019s commitment to global customer needs. This can pay off in the form of higher international brand awareness, conversions and revenue.<\/p>\n<p> But localizing your mobile app requires linguists to access its translatable content, such as text, images, video and other material (like PDFs).<\/p>\n<p> Mobile apps come in three primary forms. Each of handles content a bit differently:<\/p>\n<p> <b>Native apps: <\/b>A native <a href=\"\/omnichannel\/app-localization\/\">app\u2019s translatable content<\/a> is embedded within the app itself; it can\u2019t be accessed from the web. These apps provide fast performance, consistency in UX and are able to readily access the device\u2019s hardware and other features. Content updates require end user interaction if automatic updating is disabled for the application on their device.<\/p>\n<p> <b>HTML5 apps:<\/b> These are essentially \u201cshortcuts\u201d on the device that present a mobile-friendly version of a website using HTML5, JavaScript, CSS or other standard web technologies. This \u201cwrite once, run anywhere\u201d approach ensures cross-platform functionality.<\/p>\n<\/p>\n<p> <b>Hybrid apps:<\/b> These apps allow for HTML5 content to be embedded within the native app. This content can be dynamically updated within a static container, which can then take advantage of access to the device\u2019s hardware and other features.<\/p>\n","content_header_3":"MotionPoint\u2019s Approach to Mobile Content Translation","content_block_3":"<p>MotionPoint\u2019s website and digital-content translation solution can localize mobile content for native, HTML5 and hybrid apps. It\u2019s also flexible enough to effectively translate both native and web-based material.<\/p>\n<p> MotionPoint\u2019s solution offers:<\/p>\n<ul>\n<li><b>Once-and-for-all translations: <\/b>Once MotionPoint\u2019s linguists translate a word or phrase, it\u2019s stored in a translation memory database where it can be used again and again at no additional charge. Considering how much content often overlaps between websites and mobile apps, this can generate significant translation savings. <\/li>\n<li><b>Thorough quality assurance:<\/b> MotionPoint\u2019s comprehensive translation and editorial process continues throughout the life of the project. We continually audit the work of our linguists and technologies to ensure flawless translations and performance. <\/li>\n<li><b>Effortless technical tools: <\/b>Our technology is designed to run independently of your CMS or other platforms, allowing it to seamlessly operate without the need for connectors, plugins or other risky technical workarounds that can cause headaches and delays. <\/li>\n<\/ul>\n","content_header_4":"How MotionPoint Eases Mobile Content Collection, Translation & Deployment","content_block_4":"<p>Just as with its website translation projects, MotionPoint offers customers a mobile translation solution that eases the burden on their IT, marketing and other teams while achieving a peerless efficiency of scale. Here\u2019s how we do it:<\/p>\n<h4><b>Content Collection<\/b><\/h4>\n<p> MotionPoint\u2019s solution collects content from your mobile app and automatically routes it for immediate translation. Content that\u2019s natively embedded within an mobile app can be shared with MotionPoint for translation in two ways:<\/p>\n<ul>\n<li><b>MotionPoint\u2019s Web Service<\/b> offers you the ability to make real-time programmatic calls to retrieve content in XML, HTML, JSON or plain text formats. This provides you with the flexibility to design your own process to translate mobile content in a way that fits your needs. It takes advantage of the business and financial benefits of translation memory, which maximizes the value of existing translated content while minimizing costs. <\/li>\n<li><b>TranSend<\/b>, a feature of our MotionPortal\u2122 online customer service ticketing system, enables you to submit content for translation via static HTML, XML, JSON, plain text or other file formats. Once the material is translated, you can retrieve it and load it yourself into your back-end system. <\/li>\n<\/ul>\n<p> MotionPoint\u2019s standard proxy-based translation solution can also process HTML5-based content pulled from external sources. It displays the translated content within the localized version of the app.<\/p>\n<h4><b>Content Translation<\/b><\/h4>\n<p> MotionPoint translations are performed by dedicated translation teams that work with you throughout the life of your project. They include:<\/p>\n<ul>\n<li>Certified linguists who are native speakers of your target markets\u2019 languages, as well as experts in your industry <\/li>\n<li>Proofreaders who ensure translation accuracy <\/li>\n<li>Editors who ensure the original intent and meaning of your source material is preserved <\/li>\n<li>Quality control editors who ensure brand voice is represented authentically and accurately <\/li>\n<\/ul>\n<p> To ensure world-class and consistent translations, the team works with you to create a translation glossary and style guide that accurately represent your brand\u2019s voice, contains localized brand-specific terms and more. All translations are created within MotionPoint\u2019s \u201clive view\u201d software, allowing our linguists to see how your localized content will appear on-site before it\u2019s deployed.<\/p>\n<p> This combination of industry-leading technology, expertise and resources create translations that are authentic, accurate and customized specifically for each market.<\/p>\n<h4><b>Content Deployment<\/b><\/h4>\n<p> After the collected content has been translated, it\u2019s delivered for customers to publish within their mobile apps.<\/p>\n<p> For <b>native content<\/b>, customers can use MotionPoint Web Services to design their preferred delivery system, or use TranSend to retrieve content which can be loaded into their back-end systems.<\/p>\n<p> When translated <b>HTML5<\/b> <b>content <\/b>is ready for deployment, MotionPoint utilizes a proprietary website language layering technology to present the translated content within the localized app, in place of its original content.<\/p>\n<p> This language layering process is transparent to the customer\u2019s back-end architecture. It supports both static and dynamic pages, and graphics. When global users navigate an HTML5-powered mobile experience, translated content is layered \u201con the fly\u201d for every page they visit, delivering the appropriate content in their preferred language.<\/p>\n<\/p>\n<p> The entire process of redirecting the HTML stream to MotionPoint\u2019s translation server, and the translated stream being presented to the end-user happens behind the scenes, instantly.<\/p>\n","content_header_5":"Conclusion","content_block_5":"<p>For companies seeking to successfully conduct business around the world, <a href=\"\/omnichannel\/app-localization\/\">translating their mobile apps<\/a> is no longer a \u201cnice to have.\u201d It\u2019s mission-critical.<\/p>\n<p> MotionPoint\u2019s translation solution enables companies in any industry to localize their apps in any language, for any market. Our mix of human expertise and technical capabilities offers customers the ability to seamlessly manage their mobile content and reach global customers on their devices of choice\u2014in their language of choice.<\/p>\n","content_section_6":"","content_header_6":"","content_block_6":"","content_header_7":"","content_block_7":"","content_header_8":"","content_block_8":"","content_header_9":"","content_block_9":"","meta_title":"How MotionPoint Localizes Content for Mobile Apps","meta_description":"Smartphones are quickly becoming the only Internet-connected device global customers are using to research and buy products and ","meta_keywords":"retrieve translate, deployment translate, savvy translate, mobile app content, burden translate, world translation app, proprietary translate"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources\/180241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=180241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}