{"id":180231,"date":"2023-04-20T17:23:20","date_gmt":"2023-04-20T21:23:20","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=resources&#038;p=180231"},"modified":"2025-07-14T11:06:43","modified_gmt":"2025-07-14T15:06:43","slug":"what-is-website-translation","status":"publish","type":"resources","link":"https:\/\/www.motionpoint.com\/resources\/what-is-website-translation\/","title":{"rendered":"What Is Website Translation?"},"template":"","class_list":["post-180231","resources","type-resources","status-publish","hentry"],"acf":{"seo_video_embed_id":"","seo_social_image":{"ID":245496,"id":245496,"title":"og-complete-guide-website-translation","filename":"og-complete-guide-website-translation.png","filesize":787667,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation.png","link":"https:\/\/www.motionpoint.com\/resources\/what-is-website-translation\/og-complete-guide-website-translation\/","alt":"","author":"2","description":"","caption":"","name":"og-complete-guide-website-translation","status":"inherit","uploaded_to":180231,"date":"2022-10-11 18:22:28","modified":"2022-10-11 18:22:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/og-complete-guide-website-translation.png","2048x2048-width":2000,"2048x2048-height":1046}},"seo_hero_image":{"ID":180233,"id":180233,"title":"website-translation-hero","filename":"website-translation-hero.jpg","filesize":61345,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero.jpg","link":"https:\/\/www.motionpoint.com\/resources\/what-is-website-translation\/website-translation-hero\/","alt":"","author":"2","description":"","caption":"","name":"website-translation-hero","status":"inherit","uploaded_to":180231,"date":"2020-10-29 17:21:21","modified":"2020-10-29 17:21:21","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":768,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero-768x295.jpg","medium_large-width":768,"medium_large-height":295,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero-1024x393.jpg","large-width":1024,"large-height":393,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero-1536x590.jpg","1536x1536-width":1536,"1536x1536-height":590,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-translation-hero.jpg","2048x2048-width":2000,"2048x2048-height":768}},"hero_header_text":"A Complete Guide to Website Translation","hero_sub_header_text":"Mystified by how to translate your website? Get answers to your questions about website translation technologies, best practices and more.","intro_header_text":"What is Website Translation?","intro_content_text":"<p><a href=\"https:\/\/www.motionpoint.com\/translation\/\"><span data-contrast=\"none\">Website translation<\/span><\/a><span data-contrast=\"auto\">\u202fis the process of converting your website content from one language to another. This is done to ensure that your target audience can access your website in their preferred languages.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your website has\u202fdifferent types\u202fof content that can be translated, including text, images, videos, and PDFs.\u202fThere\u2019s\u202falso:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cInvisible\u201d metadata text that only search engines and social media platforms see\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dynamic content from applications like JavaScript\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">User experience notifications such as error messages, chatbots, and confirmation emails\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">You should translate all of these to ensure a superior customer experience.\u202fTo create a good in-language experience, companies should use the right amount of translation to be effective.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are different\u202f<\/span><a href=\"https:\/\/www.motionpoint.com\/resources\/difference-between-traditional-translation-localization-transcreation\/\"><span data-contrast=\"none\">degrees\u202fof web\u202ftranslation<\/span><\/a><span data-contrast=\"auto\">:\u202fconventional translation, localization, transliteration, and transcreation. Each approach is unique and had a different ideal purpose. <\/span><span data-contrast=\"auto\">Most people don\u2019t think of all the different approaches when wondering how to translate a website, so you\u2019re not alone!<\/span><\/p>\n<p><em><span class=\"TextRun Highlight SCXW261099486 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW261099486 BCX0\">See if our solution fits your needs, <\/span><\/span><a class=\"Hyperlink HyperlinkGateOff SCXW261099486 BCX0\" href=\"https:\/\/www.motionpoint.com\/risk-free-guarantee\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined UnderlinedGateOff SCXW261099486 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW261099486 BCX0\" data-ccp-charstyle=\"Hyperlink\">Risk Free for <\/span><span class=\"NormalTextRun SCXW261099486 BCX0\" data-ccp-charstyle=\"Hyperlink\">30 days<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW261099486 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW261099486 BCX0\">!<\/span><\/span><span class=\"EOP SCXW261099486 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/em><\/p>\n","content_header_1":"Website Localization vs. Website Translation vs. Transliteration","content_block_1":"<p><span class=\"TextRun SCXW210953714 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210953714 BCX8\">Localization and translation are commonly confused because both are similar methods of creating multilingual websites.\u202f<\/span><\/span><a class=\"Hyperlink SCXW210953714 BCX8\" href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW210953714 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW210953714 BCX8\" data-ccp-charstyle=\"Hyperlink\">Website localization<\/span><\/span><\/a><span class=\"TextRun SCXW210953714 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210953714 BCX8\">\u202finvolves more than just translating words. It aims to create an online experience that resonates with the culture and regionalisms of a specific local market. Localizing a website requires five key elements:<\/span><\/span><span class=\"EOP SCXW210953714 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span class=\"TextRun SCXW212045410 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212045410 BCX8\">Language and regionalisms:<\/span><\/span><\/strong><span class=\"TextRun SCXW212045410 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212045410 BCX8\"><strong>\u202f<\/strong>Word choice is customized to <\/span><span class=\"NormalTextRun SCXW212045410 BCX8\">accurately and authentically convey the brand voice<\/span><span class=\"NormalTextRun SCXW212045410 BCX8\"> to local customers. This includes phrases that may only be used in specific countries or regions.\u202f<\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span class=\"TextRun SCXW186512409 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW186512409 BCX8\">Cultural elements:<\/span><\/span><\/strong><span class=\"TextRun SCXW186512409 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW186512409 BCX8\">\u202fCommunicating the understanding of local date and time formats, units of measure, and holidays and values can make users feel at home.\u202f<\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span class=\"TextRun SCXW63940199 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63940199 BCX8\"><strong>Transactional elements<\/strong>:<\/span><\/span><span class=\"TextRun SCXW63940199 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63940199 BCX8\">\u202fFor accuracy and trust, elements such as currency, payment options, addresses and character sets must be relevant to local customers.<\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span class=\"TextRun SCXW70453387 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70453387 BCX8\">Communication and trust elements:<\/span><\/span><\/strong><span class=\"TextRun SCXW70453387 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70453387 BCX8\">\u202fLocal phone numbers, addresses, in-language customer support, legal notices and security banners are all key to earning trust from local customers. It also helps equip in-market sales and marketing teams with information needed to serve your customers.\u202f<\/span><\/span><span class=\"EOP SCXW70453387 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span class=\"TextRun SCXW172692653 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172692653 BCX8\">Navigation and discovery:<\/span><\/span><\/strong><span class=\"TextRun SCXW172692653 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW172692653 BCX8\">\u202f<\/span><\/strong><span class=\"NormalTextRun SCXW172692653 BCX8\">It\u2019s<\/span><span class=\"NormalTextRun SCXW172692653 BCX8\"> critical that users can find and select the language they need on your website to\u202fseamlessly start interacting with your company.\u202f<\/span><\/span><span class=\"EOP SCXW172692653 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.motionpoint.com\/blog\/whats-your-brand-transliteration-strategy\/\"><span data-contrast=\"none\">Transliteration,<\/span><\/a><span data-contrast=\"auto\"> is the process of translation from one writing system or culture to another. Translation is not always literal, but instead focuses on conveying the meaning using local expressions and sounds. This process is necessary when converting to a language that\u202fdoesn\u2019t\u202fuse the Latin alphabet.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These three terms are important to understand when you are thinking about how to translate a website.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","content_header_2":"Why Translate Web Content?","content_block_2":"\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/rjapp9hnns.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_rjapp9hnns seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/rjapp9hnns\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<p><span data-contrast=\"auto\">Web translation makes your content accessible to more people who speak different languages. In today\u2019s globalized and hyper connected world,\u202fit\u2019s\u202fincreasingly common for businesses to have international audiences.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It takes the use of\u202f<\/span><a href=\"https:\/\/insights.csa-research.com\/reportaction\/48585\/Marketing\"><span data-contrast=\"none\">52 languages<\/span><\/a><span data-contrast=\"auto\">\u202fto reach 99% of the internet. When you translate your website, you reach new potential customers. These customers may not speak the original language of your site. Website translation expands your business into new markets, increases customer retention, and can dramatically increase revenue.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">High-quality translation shows that you care about inclusivity and diversity. This can help build trust and loyalty with your customers. <\/span><span data-contrast=\"auto\">When thinking about how to translate a website, caring about accessibility makes your brand look good and it shows you are a leader in any country, language, or culture.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Should I Translate My Website?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW88330742 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88330742 BCX8\">There are many reasons to translate your website. Here are the\u202f<\/span><\/span><a class=\"Hyperlink SCXW88330742 BCX8\" href=\"https:\/\/www.motionpoint.com\/blog\/10-great-reasons-to-translate-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW88330742 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88330742 BCX8\" data-ccp-charstyle=\"Hyperlink\">top ten<\/span><\/span><\/a><span class=\"TextRun SCXW88330742 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88330742 BCX8\">\u202fmost common reasons:<\/span><\/span><span class=\"EOP SCXW88330742 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-248708 size-large\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/10-reasons-to-translate-a-website-1024x1024.png\" alt=\"10 reasons to translate your website\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/10-reasons-to-translate-a-website-1024x1024.png 1024w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/10-reasons-to-translate-a-website-300x300.png 300w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/10-reasons-to-translate-a-website-150x150.png 150w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/10-reasons-to-translate-a-website-768x768.png 768w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/10-reasons-to-translate-a-website.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Expand your brand reach <\/span><\/b><span data-contrast=\"none\">by targeting multilingual and global markets.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Gain popularity abroad<\/span><\/b><span data-contrast=\"auto\"> by discovering interest in your goods or services overseas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Grow your <\/span><b><span data-contrast=\"auto\">existing international customer<\/span><\/b><span data-contrast=\"auto\"> base by localizing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your <\/span><b><span data-contrast=\"auto\">competitors aren\u2019t doing it<\/span><\/b><span data-contrast=\"auto\"> yet, so you can beat them to the punch with website translation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your <\/span><b><span data-contrast=\"auto\">competitors are already doing it<\/span><\/b><span data-contrast=\"auto\">, and you need to stay relevant.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">There may be <\/span><b><span data-contrast=\"auto\">laws that require you<\/span><\/b><span data-contrast=\"auto\"> to provide language access.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your <\/span><b><span data-contrast=\"auto\">website analytics<\/span><\/b><span data-contrast=\"auto\"> may show untapped markets into which you could expand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Reap SEO benefits<\/span><\/b><span data-contrast=\"auto\"> from engaging, multilingual online content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experience a <\/span><b><span data-contrast=\"auto\">boost in traffic and revenue<\/span><\/b><span data-contrast=\"auto\"> from global customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deliver a <\/span><b><span data-contrast=\"auto\">world-class customer experience<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n","content_header_3":"How to Translate A Website","content_block_3":"<p><span class=\"TextRun SCXW59373222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59373222 BCX0\">Translating and localizing your website is fundamentally <\/span><span class=\"NormalTextRun SCXW59373222 BCX0\">a technology issue<\/span><span class=\"NormalTextRun SCXW59373222 BCX0\">, requiring automation and software to manage <\/span><span class=\"NormalTextRun SCXW59373222 BCX0\">numerous<\/span><span class=\"NormalTextRun SCXW59373222 BCX0\"> workflows and processes. <\/span><\/span><span class=\"TextRun SCXW59373222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59373222 BCX0\">T<\/span><span class=\"NormalTextRun SCXW59373222 BCX0\">here <\/span><\/span><span class=\"TextRun SCXW59373222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59373222 BCX0\">are three different technologies that can be used to handle these workflows <span class=\"TextRun Highlight SCXW105019850 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105019850 BCX8\">and solve the question of how to translate a website<\/span><span class=\"NormalTextRun SCXW105019850 BCX8\">:<\/span><\/span><span class=\"EOP SCXW105019850 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A <\/span><a href=\"https:\/\/www.motionpoint.com\/proxy-localization-services\/\"><span data-contrast=\"none\">proxy-based localization<\/span><\/a><span data-contrast=\"auto\"> solution<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.motionpoint.com\/integrations\/\"><span data-contrast=\"none\">CMS connectors<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Application programming interfaces (APIs)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n","content_header_4":"Using a Translation Proxy for Website Translation","content_block_4":"<p><span data-contrast=\"auto\">The\u202f<\/span><a href=\"https:\/\/word-edit.officeapps.live.com\/proxy-localization-services\/\"><span data-contrast=\"none\">proxy localization<\/span><\/a><span data-contrast=\"auto\">\u202fmethod translates your main website by using its content and structured code. This makes it easy to translate, deploy and\u202foperate\u202fmultilingual versions<\/span><span data-contrast=\"auto\">, which means that customers\u202fdon\u2019t\u202fhave to do much to start or\u202fmaintain\u202flocalized websites or manage translation workflows.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When a proxy-based system is added to your website, it translates content in real time<\/span><span data-contrast=\"auto\">. This way, users around the world can see your website in their local language.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It retrieves content from your server, which people also call a client server. It translates this content in real-time. Then, it shows the translated content to users on your website.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Since localized sites are built from your flagship site\u2019s content and code, the user experience and functionality <\/span><span data-contrast=\"auto\">are<\/span><span data-contrast=\"auto\"> consistent across all sites. <\/span><span data-contrast=\"auto\">This continuity also ensures that new content is swiftly and automatically detected and published to have a seamless website translation outcome.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Advantages of a proxy for website translation:<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"72\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Fast and organized.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"72\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Eliminates manual translation processes and removes the complexity and effort from your team.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"72\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"none\">You can use it with any CMS.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"72\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Easy to implement and less expensive.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"72\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"none\">Considers multilingual SEO.<\/span><\/li>\n<\/ul>\n","content_header_5":"Using CMS Connectors for Website Translation","content_block_5":"<p><a class=\"Hyperlink SCXW242797526 BCX8\" href=\"https:\/\/word-edit.officeapps.live.com\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW242797526 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242797526 BCX8\" data-ccp-charstyle=\"Hyperlink\">CMS connectors<\/span><\/span><\/a><span class=\"TextRun SCXW242797526 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW242797526 BCX8\">\u202foffer\u202fmore control for companies that\u202f<\/span><span class=\"NormalTextRun SCXW242797526 BCX8\">don\u2019t<\/span><span class=\"NormalTextRun SCXW242797526 BCX8\">\u202fwant to use professional website translation services. The connector allows you <\/span><\/span><span class=\"TextRun Highlight SCXW242797526 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW242797526 BCX8\">to handle your website translation <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW242797526 BCX8\">internally<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW242797526 BCX8\">,<\/span><\/span><span class=\"TextRun SCXW242797526 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW242797526 BCX8\"> and<\/span><span class=\"NormalTextRun SCXW242797526 BCX8\"> then <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW242797526 BCX8\">uploaded<\/span><span class=\"NormalTextRun SCXW242797526 BCX8\"> back to the CMS for publication.<\/span><\/span><span class=\"EOP SCXW242797526 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">CMS connectors remove the need to change website HTML code for translating content. Instead, new content and images can be easily added and edited through a secure &#8220;back end&#8221; area.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You can hire professional translators using this method. Simply send content ready for translation to the language service provider (LSP) in the given source language through the back end. The finished translations are sent back to the CMS, where the website administrator or content manager checks them before publication.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Advantages:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">CMS allows for more flexibility in translation, such as adjusting tone, layout, colors, style, and using specific glossaries.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">You are able to revise the content as needed on their server both before and after a website goes live.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">A CMS solution helps businesses update their websites with new technology, like video and file formats, functions, and apps.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Disadvantages:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">CMS connectors can struggle to communicate properly with the CMS interface, which can lead to usability issues.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"none\">Connectors are standardized and pre-configured, meaning they may not work exactly as advertised given your specific CMS.\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"none\">Modifications are required to bridge connectors with content platforms.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW135441919 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135441919 BCX8\">It is important to<\/span><span class=\"NormalTextRun SCXW135441919 BCX8\"> access<\/span><span class=\"NormalTextRun SCXW135441919 BCX8\"> your internal <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW135441919 BCX8\">team<\/span><span class=\"NormalTextRun SCXW135441919 BCX8\"> bandwidth<\/span><span class=\"NormalTextRun SCXW135441919 BCX8\"> when choosing <\/span><span class=\"NormalTextRun SCXW135441919 BCX8\">CMS connectors <\/span><span class=\"NormalTextRun SCXW135441919 BCX8\">when thinking<\/span><span class=\"NormalTextRun SCXW135441919 BCX8\"> how to translate a website.<\/span><\/span><span class=\"TextRun SCXW135441919 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135441919 BCX8\">\u00a0<\/span><\/span><span class=\"EOP SCXW135441919 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","content_section_6":"","content_header_6":"Using an API for Website Translation","content_block_6":"<p><span class=\"TextRun SCXW73047181 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73047181 BCX0\">A translation application programming interface (API) is typically provided by a website translation company and has a broader scope than a CMS connector. Companies can create translation workflows for any content, not just content in a CMS<\/span><span class=\"NormalTextRun SCXW73047181 BCX0\">.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW37288336 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW37288336 BCX0\">A translation API helps transfer content between two computer systems, specifically content that requires translation and the already translated content. It helps developers add translation features to their products or automatically translate text in different languages.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW158240589 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158240589 BCX0\">APIs can be valuable tools to <\/span><span class=\"NormalTextRun SCXW158240589 BCX0\">facilitate<\/span><span class=\"NormalTextRun SCXW158240589 BCX0\"> continuous localization needed for multilingual site updates. Managing source materials, creating projects, assigning translators, and managing files can consume a significant amount of time for project managers. However, an API can simplify these administrative tasks. However, an API can help simplify these administrative tasks.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Advantages:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Translation APIs are usually easier to customize than a CMS connector. They work with many formats, such as HTML, XML, and JSON.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Proxy-API hybrid solutions mix the flexibility of APIs with the simplicity of turn-key solutions. This creates an ideal approach for omnichannel translation.<\/span><span data-contrast=\"none\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Disadvantages:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Translation API implementation can take some time and requires careful planning and preparation. The structure and storage of the content must be well-organized, or the API won\u2019t function consistently.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A developer is required to programmatically configure and support translation requests that will be serviced via the Translation API, which can add cost to a project.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n","content_header_7":"How to Translate a Page in Real Time","content_block_7":"<h4>How to Translate a Page in Google Chrome<\/h4>\n<p>Google Chrome works well with Google Translate to\u00a0produce fairly\u00a0accurate translations very quickly. If you want to translate a site while you\u2019re browsing on the Google Chrome desktop browser, all you need to do is:<\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Open Google Chrome and type in the URL of the page you wish to translate.<\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">At the top, click \u201cTranslate.\u201d<\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">You can change your language settings in your browser (\u201cAdvanced\u201d \u2192 \u201cLanguages\u201d) to always translate pages in that language. If you\u2019re still having trouble, right-click and select \u201cTranslate to [Language].\u201d<\/li>\n<\/ul>\n<h4>How to Translate a Page in Firefox<\/h4>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\">To translate web pages in Firefox, install a plug-in.<\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\">Mozilla offers a list of Recommended Extensions for translation tools, including a Google Translate extension.<\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span class=\"TextRun SCXW173544543 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW173544543 BCX0\">You can right-click and see machine translations in other languages or automatically set the plug-in to handle translation when navigating to a site in another language, depending on the app.<\/span><\/span><\/li>\n<\/ul>\n<h4>How to Translate a Page in Safari<\/h4>\n<p>Apple offers built-in translation features for iPhone and desktop. According to <a href=\"https:\/\/support.apple.com\/guide\/safari\/translate-a-webpage-beta-ibrw646b2ca2\/mac\">Apple\u2019s support page<\/a>, to translate a page on Mac or mobile:<\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\">Open Safari and type in the URL of the page you wish to translate in the address bar.<\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\">At the top, in the Smart Search toolbar, click the Translate button.<\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\">Choose your target language. A machine translation should appear.<\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW255962316 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255962316 BCX8\">When deciding how to translate a website, <\/span><span class=\"NormalTextRun SCXW255962316 BCX8\">it\u2019s<\/span><span class=\"NormalTextRun SCXW255962316 BCX8\"> important to consider whether you need a simple solution for just a few pages or a comprehensive strategy for your entire site.<\/span><\/span><span class=\"EOP SCXW255962316 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4>AI for Website Translation<\/h4>\n<p><span class=\"TextRun SCXW249615752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW249615752 BCX0\">Certain Large Language Models (LLMs), like <\/span><\/span><a class=\"Hyperlink SCXW249615752 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/unlocking-the-unrealized-benefits-of-ai-in-enterprise-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW249615752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW249615752 BCX0\" data-ccp-charstyle=\"Hyperlink\">ChatGPT,<\/span><\/span><\/a><span class=\"TextRun SCXW249615752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW249615752 BCX0\"> can also perform translations, but they cannot produce the same level of quality as an NMT. NMTs and LLMs are models that generate responses. However, they <\/span><span class=\"NormalTextRun SCXW249615752 BCX0\">don&#8217;t<\/span><span class=\"NormalTextRun SCXW249615752 BCX0\"> get the same amount or quality of training, which is necessary for making personalized translations.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">LLMs are helpful and act like multi-purpose tools, similar to Swiss Army knives. However, they are not the best choice for translation. You want something specifically designed for your individual needs.<\/span> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">LLM technology can be helpful for many tasks related to translation and localization. This includes preparing training data to improve the quality of NMT outputs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n","content_header_8":"Machine Translation vs. Human Translation","content_block_8":"<p><span class=\"TextRun SCXW241167896 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW241167896 BCX8\">You\u2019ll<\/span><span class=\"NormalTextRun SCXW241167896 BCX8\">\u202fneed to consider the most cost-effective approach for your website translation project. <\/span><\/span><span class=\"TextRun Highlight SCXW241167896 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241167896 BCX8\">Recently<\/span><\/span><span class=\"TextRun SCXW241167896 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241167896 BCX8\">, the level of <\/span><span class=\"NormalTextRun SCXW241167896 BCX8\">website <\/span><span class=\"NormalTextRun SCXW241167896 BCX8\">translation quality that machine translation and\u202f<\/span><\/span><a class=\"Hyperlink SCXW241167896 BCX8\" href=\"https:\/\/www.motionpoint.com\/translation\/what-is-ai-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW241167896 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW241167896 BCX8\" data-ccp-charstyle=\"Hyperlink\">AI translation<\/span><\/span><\/a><span class=\"TextRun SCXW241167896 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241167896 BCX8\">\u202foffer has improved substantially. For the best outcome, use\u202f<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW241167896 BCX8\">machine<\/span><span class=\"NormalTextRun SCXW241167896 BCX8\">\u202fand human translation to translate your website, tailored to your business.<\/span><\/span><span class=\"EOP SCXW241167896 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW182858261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182858261 BCX0\">Human translation is when professionals translate content for international customers, considering their industries, brands, languages, and cultures. Human translation ensures superior translation accuracy and quality assurance due to human editorial oversight and multi-step review processes. In addition, human translation can easily customize website content for regionally preferred dialects, <\/span><span class=\"NormalTextRun SCXW182858261 BCX0\">words<\/span><span class=\"NormalTextRun SCXW182858261 BCX0\"> and phrases.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Machine translation uses artificial intelligence and machine learning to translate text from one language to another. Content is fed to machine translation models, which automatically translate content into the target language without human involvement. Machine translation allows businesses to use \u201cmachines\u201d such as Google Translate to translate content at scale at a much lesser cost than human translation. <\/span><\/p>\n<p><span data-contrast=\"none\">Machine translation is often part of localization platforms. Companies use it to lower their translation costs. It works well for content that doesn&#8217;t need precise translation or detailed writing.<\/span> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">AI translation, NMT, and machine translation are achieving higher and more accurate scores than ever. They are improving quickly.<\/span><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Neural Machine Translation (NMT) uses deep learning and AI to analyze the source sentence and create a suitable translation in the destination language. Before translating, NMT software will be given training data such as different examples of translations for a certain text. The software is then \u201ctrained\u201d to produce the most accurate translation.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW230567522 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230567522 BCX0\">A web site translation service like MotionPoint offers <\/span><\/span><a class=\"Hyperlink HyperlinkGateOff SCXW230567522 BCX0\" href=\"https:\/\/www.motionpoint.com\/adaptive-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined UnderlinedGateOff SCXW230567522 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230567522 BCX0\" data-ccp-charstyle=\"Hyperlink\">Brand Adaptive NMT<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW230567522 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230567522 BCX0\">. This is a special type of NMT. It learns only from the high-quality translations you or your company approve. This creates translations tailored just for you.<\/span><\/span><\/p>\n<p><a class=\"Hyperlink SCXW253107095 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/the-role-of-ai-and-machine-learning-in-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW253107095 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253107095 BCX0\" data-ccp-charstyle=\"Hyperlink\">Machine translation with human-in-the-loop post-editin<\/span><\/span><span class=\"TextRun Underlined SCXW253107095 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253107095 BCX0\" data-ccp-charstyle=\"Hyperlink\">g<\/span><\/span><\/a><span class=\"TextRun SCXW253107095 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253107095 BCX0\"> can come in handy for content like product descriptions or other straightforward content that use machine translation since they do not need technical, <\/span><span class=\"NormalTextRun SCXW253107095 BCX0\">cultural<\/span><span class=\"NormalTextRun SCXW253107095 BCX0\"> or emotional nuance when being translated.<\/span><\/span><\/p>\n<p><em><a class=\"Hyperlink HyperlinkGateOff SCXW206989320 BCX0\" href=\"https:\/\/youtu.be\/tLbCywsa08g?si=4Gi1bWisEVIOFbNt\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined UnderlinedGateOff SCXW206989320 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW206989320 BCX0\" data-ccp-charstyle=\"Hyperlink\">Learn how MotionPoint uses NMTs to translate a website affordably!<\/span><\/span><\/a><\/em><\/p>\n","content_header_9":"What is Adaptive Translation\u2122?","content_block_9":"<p><span data-contrast=\"none\">MotionPoint\u2019s <\/span><a href=\"https:\/\/www.motionpoint.com\/adaptive-translation\/\"><span data-contrast=\"none\">Adaptive Translation<\/span><\/a><span data-contrast=\"none\">\u2122 involves three main steps: Artificial Intelligence, Algorithmic Translation, and Translation Memory, plus an optional human layer of review. This smartly engineered translation technology is able to create human-quality translations while reducing human translation costs. Here is how:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Memory Optimizer<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Your\u202f<\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/3-hidden-secrets-of-translation-memory\/\"><span data-contrast=\"none\">translation memory<\/span><\/a><span data-contrast=\"auto\">, which we call Memory Optimizer,\u202fis a database that stores previously translated words or phrases on your localized website. Memory Optimizer uses translation memory and advanced pattern matching to identify and reuse previously translated phrases, ensuring you never need to pay for the same translation twice. This Minimizes rework and redundancy by learning from your historical content, saving time and further reducing costs across large multilingual sites.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">AdaptiveQE (Automated Quality Estimation)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Automated quality estimation, which MotionPoint refers to as AdaptiveQE, scores translation quality in real-time to identify when and where a professional translator needs to review or edit the translated content. This reduces translation costs by only sending content for human review when it does not meet your pre-selected quality threshold.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Artificial Intelligence\u202f\u202f\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">With MotionPoint\u2019s Adaptive Translation\u2122 model, you can choose which form of AI will suit your needs the best: generic NMT and brand adaptive NMT.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Generic\u202f<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A generic NMT is similar to a tool like ChatGPT or Google Translate. Both language models are trained to produce basic translated sentence pairs. While the translations may be accurate, using it alone may produce below-standard translation. Because of this, it is less expensive option.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><b><span data-contrast=\"auto\">Brand Voice AI\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">By leveraging your style guide and glossary Brand Voice AI reduces translation costs while replicating your brand&#8217;s specific tone, style, and terminology in any language. Brand Voice AI generates translations that are 40%-65% better quality than generic machine translations or LLMs such as Google Translate and ChatGPT.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n","meta_title":"Website Translation Defined: Translating a Website from Start to Finish","meta_description":"What is website translation? How can I translate my website? Why should I translate my website at all? All of these questions answered (and more) here!","meta_keywords":"website, translation, motionpoint, ai, machine, human, translator, localization","translate_this_resources":"YES","content_header_10":"Challenges of Website Translation","content_block_10":"<p><span data-contrast=\"none\">Translation is more complex than language and words. It\u2019s also about process and technology. Here are some noteworthy challenges to consider about website translation. Follow the links for details and best practices.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Website translation is difficult, and <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/is-a-good-agency-enough-for-website-translation\/\"><span data-contrast=\"none\">a traditional agency may not be able to handle it<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Your website will change over time, and <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/taking-the-long-view-of-website-translation\/\"><span data-contrast=\"none\">you need a translation solution that\u2019s future-proof to any CMS changes.<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">To keep parity across your website in different languages, your solution needs to be fast. Aim for a partner that can translate in one business day or less. <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/\"><span data-contrast=\"none\">Your translation provider needs to move fast, too<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Dynamic content and third-party applications can make website translation cumbersome, <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/pitfalls-await-marketers-who-take-website-translation-in-house\/\"><span data-contrast=\"none\">complicated, painful, and costly<\/span><\/a><span data-contrast=\"none\">. Select a digital-first solution that eliminates technical burdens and costs.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><a href=\"https:\/\/www.motionpoint.com\/blog\/brand-consistency-how-great-translations-drive-customer-loyalty\/\"><span data-contrast=\"none\">Brand consistency across languages matters<\/span><\/a><span data-contrast=\"none\">. Top translation vendors can make it simple, painless, and cost-effective.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><a href=\"https:\/\/www.motionpoint.com\/adaptive-translation\/\"><span data-contrast=\"none\">Cost-flexibility.<\/span><\/a><span data-contrast=\"none\"> Not all solutions allow you to selectively choose between machine translation or human translation for any given web page. Not all content needs to have the best translation quality, strategically using machine translation can result in big cost-savings.<\/span><\/li>\n<\/ul>\n<p><em><span class=\"TextRun Highlight SCXW232979436 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232979436 BCX0\">Learn the <\/span><\/span><a class=\"Hyperlink HyperlinkGateOff SCXW232979436 BCX0\" href=\"https:\/\/youtu.be\/rEA6ZdBt4o4\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined UnderlinedGateOff SCXW232979436 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232979436 BCX0\" data-ccp-charstyle=\"Hyperlink\">Top Challenges of In-House Translation<\/span><\/span><\/a>\u00a0\u00a0<\/em><\/p>\n","content_header_11":"2 Examples of Successful Website Translation","content_block_11":"<h3><b><span data-contrast=\"auto\">Aventa Credit Union<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Aventa Credit Union is in the Colorado Springs area. It has also expanded into more southern Colorado counties. This growth has come from Spanish-speaking communities.<\/span> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aventa wanted to make sure all their members could access financial resources in their preferred language. So, they decided to translate their website into Spanish.<\/span> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In 2020, Aventa hired bilingual associates who spoke Spanish. They used these workers&#8217; Spanish skills to translate English content for their website. But, this took away from other work employees were hired to perform. Employees who knew Spanish also didn\u2019t know the same Spanish, resulting in inconsistent translations.<\/span><span data-contrast=\"none\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aventa hired MotionPoint in 2021 during a rebranding effort to translate and localize website content for the various Spanish dialects their clients speak. Using translation connectors, a reverse-proxy system, and web plugins, Aventa\u2019s content translation and localization is now effortless. New content is quickly localized into Spanish and published on Aventa\u2019s digital channels in less than a day with little to no work required from them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Urban Health Plan<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Urban Health Plan provides comprehensive, affordable primary and specialty health care services to several boroughs in New York City. The organization supports these communities with 12 health centers, a mental health facility, a workforce development program, school health programs and more.<\/span><br \/>\n<span data-contrast=\"none\">UHP leadership identified several goals for the project:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"20\" data-aria-level=\"1\"><span data-contrast=\"none\">Provide Spanish-speaking patients with a seamless online UX that could serve as a go-to community resource for health information and to learn about UHP services<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"21\" data-aria-level=\"1\"><span data-contrast=\"none\">Deliver an experience that conveyed the same authentic, empathetic tone represented throughout UHP\u2019s English website<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:2,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"22\" data-aria-level=\"1\"><span data-contrast=\"none\">Avoid burdening the company\u2019s lean IT resources with countless ongoing tasks<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">MotionPoint translated and delivered UHP\u2019s Spanish website in less than 60 days. Our fully managed platform delivered a localized UX that educates Spanish-speaking patients on UHP programs and services. And our translations conveyed the warmth and empathy that is so integral to UHP\u2019s brand voice.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","content_header_12":"Don\u2019t Do Your Website Translation Alone!","content_block_12":"<p><span class=\"TextRun SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183083309 BCX8\">Let MotionPoint do <\/span><\/span><span class=\"TextRun Highlight SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183083309 BCX8\">your website translation<\/span><\/span><span class=\"TextRun SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183083309 BCX8\"> for you! We offer a full suite of\u202f<\/span><\/span><a class=\"Hyperlink SCXW183083309 BCX8\" href=\"https:\/\/www.motionpoint.com\/platform\/what-are-the-best-technologies-for-website-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183083309 BCX8\" data-ccp-charstyle=\"Hyperlink\">website translation tools<\/span><\/span><\/a><span class=\"TextRun SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183083309 BCX8\">\u202fto handle all of your translation projects and needs. You can avoid unexpected costs by partnering with a concierge-level <\/span><\/span><span class=\"TextRun Highlight SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183083309 BCX8\">website<\/span><\/span><span class=\"TextRun SCXW183083309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW183083309 BCX8\">translation company like MotionPoint without sacrificing quality.\u202f\u202f\u202f<\/span><\/span><span class=\"EOP SCXW183083309 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With our <\/span><a href=\"https:\/\/www.motionpoint.com\/proxy-translation-services\/\"><span data-contrast=\"none\">MP Core<\/span><\/a><span data-contrast=\"none\"> technology and Adaptive Translation\u2122, we produce high-quality website translation for less cost in 60 days or less.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Get started today and get over <\/span><a href=\"https:\/\/www.motionpoint.com\/get-started-for-free\/\"><span data-contrast=\"none\">$10K in savings<\/span><\/a><span data-contrast=\"none\"> on your website translation project! Our exclusive offer includes NO set up fees, NO initial conversion fees, and NO code! Reach out to us today to learn more.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","content_header_13":"","content_block_13":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources\/180231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=180231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}