{"id":1801,"date":"2018-06-20T00:00:00","date_gmt":"2018-06-20T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1801"},"modified":"2018-06-20T00:00:00","modified_gmt":"2018-06-20T00:00:00","slug":"how-to-serve-a-growing-b2b-online-market-hispanic-owned-businesses","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-to-serve-a-growing-b2b-online-market-hispanic-owned-businesses\/","title":{"rendered":"How to Serve a Growing B2B Online Market: Hispanic-Owned Businesses"},"template":"","blog_categories":[2,13,15],"resource_categories":[27,28,37,34,30,35,26,23,22,17,18],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1801","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"A key way to engage and serve these customers is to translate your online and digital content into Spanish, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  The Spanish-speaking B2B market represents a rapidly-growing segment of the U.S. economy, writes MotionPoint EVP Craig Witt in <a href=\"https:\/\/www.targetmarketingmag.com\/article\/3-tips-gain-uu-b2b-customers-spanish-language-websites\/\" target=\"_blank\">a guest column at <i>Target Marketing<\/i><\/a>. This thriving market has entrepreneurs who are successful, fast-moving and digitally savvy\u2014and who can be easily served online content.<\/p>\n<p>  B2B businesses should actively seek ways to serve this growing network of customers, Witt wrote. A key ingredient to doing that well, and gaining an edge against competitors, is to translate online and digital content into Spanish.<\/p>\n<p>  Witt offered three best practices to reaching this growing online market:<\/p>\n<ul>\n<li>Recognize the Fast-Growing Market <\/li>\n<li>Treat Hispanic Entrepreneurs as Consumers <\/li>\n<li>Reach Out to Businesses in their Preferred Language <\/li>\n<\/ul>\n<p>  Discover more about these best practices in <a href=\"https:\/\/www.targetmarketingmag.com\/article\/3-tips-gain-uu-b2b-customers-spanish-language-websites\/\" target=\"_blank\">the full story at <i>Target Marketing<\/i><\/a>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.motionpoint.com\/resources\/translation\/e-book-on-website-localization-approaches\/\" title=\"GREAT TRANSLATION needs more than language fluency. \"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png\"><\/a><\/figure>\n","article_body_code":"","news_image":{"ID":18014,"id":18014,"title":"ServeHispanicB2B_Target_Hero.jpg","filename":"ServeHispanicB2B_Target_Hero.jpg","filesize":62103,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ServeHispanicB2B_Target_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-to-serve-a-growing-b2b-online-market-hispanic-owned-businesses\/servehispanicb2b_target_hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"servehispanicb2b_target_hero","status":"inherit","uploaded_to":1801,"date":"2018-06-20 00:00:00","modified":"2018-06-20 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