{"id":1793,"date":"2018-06-14T00:00:00","date_gmt":"2018-06-14T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1793"},"modified":"2018-06-14T00:00:00","modified_gmt":"2018-06-14T00:00:00","slug":"portal-websites-the-forgotten-piece-of-website-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/portal-websites-the-forgotten-piece-of-website-translation\/","title":{"rendered":"Portal Websites: The Forgotten Piece of Website Translation"},"template":"","blog_categories":[10,9,107,15],"resource_categories":[27,28,37,34,30,35,33,26,23,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1793","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"When your company neglects to translate these important sections of your site, global customers can become confused\u2014and may never come back.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Businesses have long known they must translate their websites to effectively engage and serve customers in global markets. But they often forget that the customer journey doesn\u2019t end there.<\/p>\n<p>  For instance, most neglect the secure, personalized website experiences provided by portal websites. These digital experiences, though hidden from public view, provide a critical path to delivering terrific experiences to your customers in new markets.<\/p>\n<h2>How Portal Websites Affect the Overall Customer Experience<\/h2>\n<p>  Let\u2019s say you\u2019ve translated your public website, and it\u2019s making an impact in global markets. What happens after those global customers sign up for your services and products? <\/p>\n<p>  Ideally, your digital customer experience extends to secure areas that require logins, or display personalized information. These can include:<\/p>\n<ul>\n<li>Private \u201cMy Account\u201d pages for customers <\/li>\n<li>Inventory management systems (PIMs) <\/li>\n<li>Company employee content for training and human resources <\/li>\n<li>Secure sites for distributors or affiliates <\/li>\n<\/ul>\n<p>  Portal websites gather and consolidate this information from various sources such as emails, online forums and search engines to provide personalized customer support experiences. They\u2019re vital for nearly any company, operating in any market.<\/p>\n<h2>Why Translate Portal Sites?<\/h2>\n<p>  Imagine the disconnect that would happen if global customers came to your localized website, signed into its customer portal\u2014and discovered their personal account information wasn\u2019t translated. It\u2019s in a language they couldn\u2019t read. <b>They can\u2019t navigate their own information. <\/b><\/p>\n<p>  That sinks your brand credibility, fast. Untranslated portal sites can quickly lead to additional, more costly, problems. If your customer-support content isn\u2019t localized, your users can\u2019t easily handle common self-service situations such as updating addresses, locating product information or verifying account details.<\/p>\n<p>  When they can\u2019t handle these issues on their own, they\u2019ll turn to your customer service department. You\u2019ll need to add more team members\u2014and these new employees must speak your customers\u2019 preferred languages. That increases your organizational challenges, headcount and costs.<\/p>\n<blockquote>\n<p>Untranslated portal sites can quickly lead to additional, more costly, problems.<\/p>\n<\/blockquote>\n<h2>Great Translation Solutions Can Localize Portal Sites<\/h2>\n<p>  Turn-key, proxy-based website translation solutions can make localizing portal sites a simple, cost-efficient, smooth and secure process. These approaches operate independently of your CMS, so they don\u2019t require costly changes to your back-end technology. Security is airtight, too.<\/p>\n<p>  Consider these advantages:<\/p>\n<h3>Ease of Translation<\/h3>\n<p>  The best vendors use a <i>translation memory<\/i> database that can maximize the value of existing translations. Clever technologies automatically populate your previously-translated content anywhere it might appear on your website\u2014including your portal site. These translations are published at no additional cost to you.<\/p>\n<h3>Customized Implementation<\/h3>\n<p>  Your portal site probably accommodates different account types and customer profiles\u2014such as basic memberships vs. premier memberships. These memberships may have completely unique content, requiring different levels of translation. The best solutions can support such needs at any level of customization.<\/p>\n<h3>Secure, Private Connections<\/h3>\n<p>  Your portal site\u2019s customer account pages are undoubtedly accessed via a secure HTTPS connection\u2014but that doesn\u2019t mean they can\u2019t be translated. Great technologies ensure that all private information is protected, even as other content is translated. That\u2019s because the proxy technology interacts with your site <i>but doesn\u2019t become a part of your site<\/i>. The vendor doesn\u2019t have access to, or store, any of your customers\u2019 personally-identifiable information.<\/p>\n<h3>Budget-Friendly<\/h3>\n<p>  Since a proxy approach can handle secure and public areas of a website\u2014including customer data forms, dynamic PDFs, instructional videos and other multimedia\u2014there\u2019s no need to hire separate vendors or add to your in-house IT and customer service teams to handle extra workloads. This reduces complexity and costs.<\/p>\n<p>  There\u2019s also no need to make costly changes to your CMS, because the best proxy technologies are completely compatible with any back-end tech you\u2019re using now\u2014and will use in the future. <\/p>\n<h3>Positive Customer Experience<\/h3>\n<p>  Finally, the best vendors have translators who are experts in the industries they translate for, and are well-versed in any technical terminology you might need. And since they\u2019re fluent in both the languages they translate <i>and<\/i> the cultures of the markets you\u2019re targeting, they create localized, authentic content that resonates with consumers.<\/p>\n<p>  That ensures an excellent customer journey, from beginning to end. <\/p>\n<h2>Conclusion<\/h2>\n<\/p>\n<p>  The best option for your company is to find a vendor that can offer a fully turn-key, proxy translation solution that makes it effortless and cost-efficient to translate your portal site\u2014without compromising security, privacy or the customer experience.<\/p>\n","article_body_code":"","news_image":{"ID":17934,"id":17934,"title":"PortalWebsites_Hero.jpg","filename":"PortalWebsites_Hero.jpg","filesize":47148,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/PortalWebsites_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/portal-websites-the-forgotten-piece-of-website-translation\/portalwebsites_hero\/","alt":"","author":"2","description":"    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Websites: The Forgotten Piece of Website Translation","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"forgotten websites, forget translate","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"<img src=\"?1768517948\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-uploaded\" width=\"96\" height=\"96\" alt=\"Reagan Evans\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1793"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1793"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1793"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1793"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}