{"id":1788,"date":"2018-06-11T00:00:00","date_gmt":"2018-06-11T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1788"},"modified":"2018-06-11T00:00:00","modified_gmt":"2018-06-11T00:00:00","slug":"5-reasons-why-your-international-site-isnt-living-up-to-expectations","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/5-reasons-why-your-international-site-isnt-living-up-to-expectations\/","title":{"rendered":"5 Reasons Why Your International Site Isn\u2019t Living Up to Expectations"},"template":"","blog_categories":[11,9,13],"resource_categories":[27,28,37,35,26,23,22,29],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1788","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-international-seo","blog_categories-marketing-strategies","blog_categories-motionpoint-news","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-industry-travel"],"acf":{"blog_short_description":"The conversation around international SEO should be about more than just domain structures.\n","news_inline_styles":"","blog_video_id":"","article_body":"
\"Blas
Blas Giffuni<\/figcaption><\/figure>\n

Growing companies often face a major gap in understanding the nuances of international SEO, writes Blas Giffuni, MotionPoint\u2019s Director of Digital Marketing, in a recent Website Magazine<\/i> article<\/a>.<\/p>\n

International SEO considerations go much further than website domain structures, Gifinni writes. The keys to great international-market SERP include outstanding content, a superb user experience and a mission to write with humans\u2014not search engines\u2014in mind.<\/p>\n

Many companies expect their localized websites to immediately rank highly in search results. But Giffuni explains why that\u2019s not the case. <\/p>\n<\/p>\n

To learn more, read the full story<\/a> in Website Magazine<\/i>.<\/p>\n","article_body_code":"","news_image":{"ID":17884,"id":17884,"title":"InternationalSiteExpectations_Banner.jpg","filename":"InternationalSiteExpectations_Banner.jpg","filesize":43261,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/InternationalSiteExpectations_Banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-reasons-why-your-international-site-isnt-living-up-to-expectations\/internationalsiteexpectations_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"internationalsiteexpectations_banner","status":"inherit","uploaded_to":1788,"date":"2018-06-11 00:00:00","modified":"2018-06-11 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