{"id":1739,"date":"2018-05-09T00:00:00","date_gmt":"2018-05-09T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=e-books&#038;p=1739"},"modified":"2018-05-09T00:00:00","modified_gmt":"2018-05-09T00:00:00","slug":"multilingual-omnichannel-approach","status":"publish","type":"e-books","link":"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/","title":{"rendered":"Expand Your Brand with a Multilingual Omnichannel Approach"},"template":"","resource_categories":[30,35,40,33,21,23,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1739","e-books","type-e-books","status-publish","hentry","resource_categories-business-goal","resource_categories-content-type","resource_categories-content-type-e-book","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"pdf_ebook_file":false,"ebook_hero_image":{"ID":17392,"id":17392,"title":"Speaking-the-Language-of-Your-Customers-hero.jpg","filename":"Speaking-the-Language-of-Your-Customers-hero.jpg","filesize":85474,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero.jpg","link":"https:\/\/www.motionpoint.com\/speaking-the-language-of-your-customers-hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"speaking-the-language-of-your-customers-hero","status":"inherit","uploaded_to":0,"date":"2018-05-09 00:00:00","modified":"2018-05-09 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":768,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero-768x295.jpg","medium_large-width":768,"medium_large-height":295,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero-1024x393.jpg","large-width":1024,"large-height":393,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero-1536x590.jpg","1536x1536-width":1536,"1536x1536-height":590,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-hero.jpg","2048x2048-width":2000,"2048x2048-height":768}},"translate_this_e-book":"YES","pdf_pardot_url":"https:\/\/content.motionpoint.com\/solution\/Speaking_the_Language_of_Your_Customers_in_Every_Channel.pdf","e_books_social_image":{"ID":17393,"id":17393,"title":"Speaking-the-Language-of-Your-Customers-OG.png","filename":"Speaking-the-Language-of-Your-Customers-OG.png","filesize":81148,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG.png","link":"https:\/\/www.motionpoint.com\/speaking-the-language-of-your-customers-og\/","alt":"","author":"2","description":"    \t","caption":"","name":"speaking-the-language-of-your-customers-og","status":"inherit","uploaded_to":0,"date":"2018-05-09 00:00:00","modified":"2018-05-09 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1015,"height":502,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG-768x380.png","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG.png","large-width":1015,"large-height":502,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG.png","1536x1536-width":1015,"1536x1536-height":502,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-OG.png","2048x2048-width":1015,"2048x2048-height":502}},"e_books_resource_card":{"ID":17394,"id":17394,"title":"Speaking-the-Language-of-Your-Customers-.jpg","filename":"Speaking-the-Language-of-Your-Customers-.jpg","filesize":43361,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-.jpg","link":"https:\/\/www.motionpoint.com\/speaking-the-language-of-your-customers\/","alt":"","author":"2","description":"    \t","caption":"","name":"speaking-the-language-of-your-customers","status":"inherit","uploaded_to":0,"date":"2018-05-09 00:00:00","modified":"2018-05-09 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":502,"height":305,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers--150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers--300x182.jpg","medium-width":300,"medium-height":182,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-.jpg","medium_large-width":502,"medium_large-height":305,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-.jpg","large-width":502,"large-height":305,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-.jpg","1536x1536-width":502,"1536x1536-height":305,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-.jpg","2048x2048-width":502,"2048x2048-height":305}},"ebook_image":{"ID":17395,"id":17395,"title":"Speaking-the-Language-of-Your-Customers.png","filename":"Speaking-the-Language-of-Your-Customers.png","filesize":68615,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers.png","link":"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/speaking-the-language-of-your-customers-2\/","alt":"","author":"2","description":"    \t","caption":"","name":"speaking-the-language-of-your-customers-2","status":"inherit","uploaded_to":1739,"date":"2018-05-09 00:00:00","modified":"2018-05-09 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":555,"height":405,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-300x219.png","medium-width":300,"medium-height":219,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers.png","medium_large-width":555,"medium_large-height":405,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers.png","large-width":555,"large-height":405,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers.png","1536x1536-width":555,"1536x1536-height":405,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers.png","2048x2048-width":555,"2048x2048-height":405}},"ebook_hero_header_text":"Expand Your Brand with a Multilingual Omnichannel Approach","ebook_hero_sub-header_text":"Website translation is only the first step in connecting with your international customers online.","ebook_content_header":"Digital channels have changed the rules of engagement with customers. ","ebook_content":"<p>Your global audience is using social media, mobile apps and search engines to research your products and services and do business with you \u2013 or your competitors. <\/p>\n<p>  This ebook explains why it\u2019s critical to localize content on all marketing channels, not just your website. <\/p>\n<p>  It covers key reasons for taking a broader view of content translation and suggests ways to streamline the process.<\/p>\n<ul>\n<li>Find out why different markets prefer specific social media platforms and search engines. <\/li>\n<li>Understand the impact of mobile on your customers\u2019 purchasing behavior. <\/li>\n<li>Learn about the huge role multimedia plays in driving brand awareness and loyalty. <\/li>\n<li>Discover how technology-based solutions can take the drudgery out of omnichannel translation. <\/li>\n<\/ul>\n","ebook_content_summary":"<p><b>Download this e-book describing:<\/b><\/p>\n<ul>\n<li>The importance of going beyond basic translation to ensure cultural nuance, accuracy and brand consistency <\/li>\n<li>Economic advantages of repurposing translated content <\/li>\n<li>Strategies to ensure a unified, satisfying experience across channels <\/li>\n<\/ul>\n<p>  <b>Remember:<\/b> As tech-savvy customers engage with you on multiple channels, they expect rich content in their preferred language. <b>Don\u2019t disappoint them.<\/b><\/p>\n","e_books_featured_resource_card":"n\/a","meta_title":"Expand Your Brand with a Multilingual Omnichannel Approach","meta_description":"Website translation is only the first step in connecting with your international customers online.","meta_keywords":"multilingual customer experience, multilingual cms, cms website translation"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/e-books\/1739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/e-books"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/e-books"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1739"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1739"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1739"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}