{"id":1727,"date":"2018-04-04T00:00:00","date_gmt":"2018-04-04T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1727"},"modified":"2018-04-04T00:00:00","modified_gmt":"2018-04-04T00:00:00","slug":"spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b\/","title":{"rendered":"Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?"},"template":"","blog_categories":[2,5,11,9,107,8],"resource_categories":[27,37,34,30,24,35,26,21,23,22,17,18],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1727","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-international-business-strategies","blog_categories-marketing-strategies-international-seo","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-international-business-strategies-us-hispanic","resource_categories-industry-b2b-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?","news_inline_styles":"","blog_video_id":"","article_body":"

When it comes to marketing to U.S. Hispanics, you may already be on board with reaching them in their preferred language. But there\u2019s another translation question you must consider if you want to win over B2B customers:<\/p>\n

Do you use Spanish? Or do you use the combination of English and Spanish called Spanglish, which is popular in some places?<\/p>\n

The answer is crucial, especially when it comes to the highly specialized B2B space. You can\u2019t afford to make missteps in this area of your marketing strategy. But you don\u2019t want to ignore it either.<\/p>\n

Here\u2019s the need-to-know.<\/p>\n

What B2B Customers Expect<\/h2>\n

Today, it\u2019s not uncommon to hear marketers recommend using Spanglish to reach U.S. Hispanics. It\u2019s a strategy that makes sense when the target is B2C customers in their 20s and 30s\u2014namely, Millennials. U.S. Hispanic Millennials often use both English and Spanish in their everyday communications.<\/p>\n

But much of what you\u2019re hearing about marketing in Spanglish is targeted specifically to consumers, not businesses<\/b>. The \u201cmusts\u201d of selling B2B to the U.S. Hispanic market are still in flux as companies experiment with reaching this under-tapped segment of the overall U.S. B2B market.<\/p>\n

\n

The strategy of selling B2B to the U.S. Hispanic market is still in flux – including the use of \u201cSpanglish\u201d for targeting businesses.<\/p>\n<\/blockquote>\n

There\u2019s one message that is coming through loud and clear, though. U.S. Hispanic business owners are drawn to the same thing that most businesspeople respond to.<\/p>\n

Professionalism.<\/b><\/p>\n

However you communicate with U.S Hispanic businesses, you have to be sure your translated content feels professional. And to many businesspeople, Spanglish simply feels too conversational and casual for the business realm.<\/b><\/p>\n

Formal Spanish \u2018Feels Like\u2019 Business <\/h2>\n

Spanglish is increasingly being used by young U.S. Hispanics, and that means it\u2019s still often associated with youth culture. In many circles, it feels as slangy as using \u201cLOL\u201d in a text message. It\u2019s social, which is great for personal connections. But it\u2019s not ideal in a business environment.<\/p>\n

Beyond that, business owners are looking for B2B partners they can rely on to understand their needs and meet them in a professional manner. That\u2019s what your translated content is for\u2014to educate them on how your product service solves their problems, as well as your ability to deliver what they need, when they need it, and how they need it. <\/p>\n

That\u2019s the connection that drives buying decisions in your favor. And you need to make that connection at a professional level, not at a social one.<\/p>\n

The Pros and Cons of Spanglish<\/h2>\n

But just because B2B customers take a more formal approach to business doesn\u2019t mean you must ignore Spanglish completely. There are times when using a mix of Spanish and English can help you. The key is knowing when.<\/p>\n

Consider translating your content into Spanglish for:<\/p>\n

    \n
  • Instructional guides, especially if they are targeted to Millennial U.S. Hispanics <\/li>\n
  • Materials intended specifically for young U.S. Hispanics who grew up entirely in the U.S. <\/li>\n
  • Online tools targeted to users that you know skew strongly toward Spanglish use<\/li>\n<\/ul>\n
    \n

    There are times when using a mix of Spanish and English can help you. The key is knowing when.<\/p>\n<\/blockquote>\n

    But remember, Spanglish has some serious drawbacks for the B2B market:<\/p>\n

      \n
    • It relies heavily on how and where a person was educated<\/b>. U.S. Hispanics who were educated in Spanish-language countries are less likely to be adept at Spanglish than those who were raised in the U.S. <\/li>\n
    • It tends to go in one direction<\/b>. People who speak Spanglish are usually comfortable with Spanish, but the reverse isn\u2019t true. Messaging in Spanglish won\u2019t effectively reach Spanish-first speakers. <\/li>\n<\/ul>\n

      Know Your Customers<\/h2>\n

      The bottom line: Know your B2B customers. Understanding what they need, respond to and prefer increases the likelihood they\u2019ll connect with you and feel confident in your products or services.<\/p>\n

      So, when it comes to translating content for B2B decision-makers, remember who they are:<\/p>\n

      They Work In Groups<\/h3>\n

      B2B buying decisions are often made by teams, whose members likely have different comfort levels with English, Spanish and Spanglish.<\/p>\n

      They\u2019re Conservative<\/h3>\n

      Big purchasing decisions are usually approved by upper level management. These professionals skew older and more conservative than Millennials, and likely consider Spanglish too informal for business.<\/p>\n

      They May Be Spanish-First<\/h3>\n

      Nearly 35% of the U.S. Hispanic population is foreign-born, according to the latest U.S. Census. That means Spanish is likely their first language, and the language in which they\u2019re most comfortable conducting business.<\/p>\n

      The Bottom Line<\/h2>\n

      Some of your audience may speak perfect English, others Spanglish, others Spanish. You need to convince all<\/i> of them to decide on your brand. The safest, best way to do that is to provide your marketing content into Spanish as well as English, so you\u2019ll reach them all.<\/p>\n<\/p>\n

      When you partner with a translation vendor, choose a best-in-class B2B expert that can offer deft Spanish translations, independently of your CMS, with fully turn-key capabilities to lighten the load on your team.<\/p>\n","article_body_code":"","news_image":{"ID":17483,"id":17483,"title":"Spanglish-Spanish_Hero.jpg","filename":"Spanglish-Spanish_Hero.jpg","filesize":146556,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b\/spanglish-spanish_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"spanglish-spanish_hero","status":"inherit","uploaded_to":1727,"date":"2018-04-04 00:00:00","modified":"2018-04-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":17275,"id":17275,"title":"Blog-OG-Image---Spanish-vs.-Spanglish.png","filename":"Blog-OG-Image-Spanish-vs.-Spanglish.png","filesize":1545453,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish.png","link":"https:\/\/www.motionpoint.com\/blog\/spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b\/blog-og-image-spanish-vs-spanglish\/","alt":"","author":"2","description":" \t","caption":"","name":"blog-og-image-spanish-vs-spanglish","status":"inherit","uploaded_to":1727,"date":"2018-04-04 00:00:00","modified":"2018-04-04 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Spanish-vs.-Spanglish.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":17483,"id":17483,"title":"Spanglish-Spanish_Hero.jpg","filename":"Spanglish-Spanish_Hero.jpg","filesize":146556,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b\/spanglish-spanish_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"spanglish-spanish_hero","status":"inherit","uploaded_to":1727,"date":"2018-04-04 00:00:00","modified":"2018-04-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":17483,"id":17483,"title":"Spanglish-Spanish_Hero.jpg","filename":"Spanglish-Spanish_Hero.jpg","filesize":146556,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b\/spanglish-spanish_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"spanglish-spanish_hero","status":"inherit","uploaded_to":1727,"date":"2018-04-04 00:00:00","modified":"2018-04-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Spanglish-Spanish_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"us","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-survival-guide\/","article_word_count":"914","article_read_time":"4","banner_image":{"ID":170910,"id":170910,"title":"Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","filename":"Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","filesize":20967,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/what-makes-website-translation-unique\/speaking-the-language-of-your-customers-in-every-channel-250-x-500\/","alt":"","author":"2","description":" \t","caption":"","name":"speaking-the-language-of-your-customers-in-every-channel-250-x-500","status":"inherit","uploaded_to":1709,"date":"2018-04-16 00:00:00","modified":"2018-04-16 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":17320,"id":17320,"title":"ReachSpanishSpeakingB2B_hero.jpg","filename":"ReachSpanishSpeakingB2B_hero.jpg","filesize":212682,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/become-an-innovator-engaging-the-underserved-u-s-b2b-hispanic-market\/reachspanishspeakingb2b_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"reachspanishspeakingb2b_hero","status":"inherit","uploaded_to":1732,"date":"2018-05-04 00:00:00","modified":"2018-05-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ReachSpanishSpeakingB2B_hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Translating Your B2B Website for Spanish-Speaking Business Owners","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/translating-your-b2b-website-for-spanish-speaking-business-owners\/"},{"keep_learning_card_image":{"ID":17372,"id":17372,"title":"shutterstock_708179740.jpg","filename":"shutterstock_708179740.jpg","filesize":32043,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-importance-of-digital-experience-for-b2b-companies\/shutterstock_708179740\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_708179740","status":"inherit","uploaded_to":1737,"date":"2020-08-26 00:00:00","modified":"2020-08-26 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"Expand your sales reach, and find great global partners.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/business\/"},{"keep_learning_card_image":{"ID":17272,"id":17272,"title":"Micro_Moments_Hero.jpg","filename":"Micro_Moments_Hero-scaled.jpg","filesize":495600,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-scaled.jpg","link":"https:\/\/www.motionpoint.com\/blog\/spanish-vs-spanglish-which-approach-is-best-for-the-u-s-hispanic-b2b\/micro_moments_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"micro_moments_hero","status":"inherit","uploaded_to":1727,"date":"2018-04-04 00:00:00","modified":"2018-04-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2560,"height":1803,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-300x211.jpg","medium-width":300,"medium-height":211,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-768x541.jpg","medium_large-width":768,"medium_large-height":541,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-1024x721.jpg","large-width":1024,"large-height":721,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-1536x1082.jpg","1536x1536-width":1536,"1536x1536-height":1082,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Micro_Moments_Hero-2048x1442.jpg","2048x2048-width":2048,"2048x2048-height":1442}},"keep_learning_card_title":"Marketing Strategies Localizing \u2018Micro-Moments\u2019 Can Convert Mobile-First Global Customers","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/localizing-micro-moments-for-mobile-first-global-customers\/"},{"keep_learning_card_image":{"ID":17562,"id":17562,"title":"Best-Practice---Hero.jpg","filename":"Best-Practice-Hero-1.jpg","filesize":19381,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-8-challenges-of-lean-marketing-teams\/best-practice-hero-2\/","alt":"","author":"2","description":" \t","caption":"","name":"best-practice-hero-2","status":"inherit","uploaded_to":1756,"date":"2018-05-21 00:00:00","modified":"2018-05-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":219,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1-300x131.jpg","medium-width":300,"medium-height":131,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","medium_large-width":500,"medium_large-height":219,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","large-width":500,"large-height":219,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","1536x1536-width":500,"1536x1536-height":219,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","2048x2048-width":500,"2048x2048-height":219}},"keep_learning_card_title":"Learn Today\u2019s Best Practices for Website Translation","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/learn-todays-best-practices-for-website-translation\/"}],"featured_resource_card":"n\/a","meta_title":"Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"not likely in spanish, b2b buying decisions are often made by, hispanic vs spanish, spanglish to english translation, spanglish online, what does april mean in spanish, approach in spanish, bottom line in spanish, bottom of the line in spanish, what does spanglish mean, likely in spanish, what does first mean in spanish, how to speak spanglish, speaking spanglish, you re mean in spanish","blog_author":[{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"\"MotionPoint\""},{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"\"MotionPoint\""}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1727"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1727"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1727"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}