{"id":1722,"date":"2018-04-30T00:00:00","date_gmt":"2018-04-30T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1722"},"modified":"2018-04-30T00:00:00","modified_gmt":"2018-04-30T00:00:00","slug":"google-translate-isnt-enough-for-your-global-website","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/google-translate-isnt-enough-for-your-global-website\/","title":{"rendered":"Google Translate Isn\u2019t Enough for Your Global Website"},"template":"","blog_categories":[107,15],"resource_categories":[37,34,30,35,20,23,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1722","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Learn how the low-cost service falls short when serving your global customers and business needs.","news_inline_styles":"","blog_video_id":"","article_body":"<p>When it\u2019s time to translate their website for global markets, many companies consider using Google Translate, and automated machine translation service. It\u2019s certainly fast and affordable \u2026 but it can also be inaccurate, resource-intensive and technically challenging for ongoing use.<\/p>\n<p>  There are better ways to tackle website translation that are still cost-effective and:<\/p>\n<ul>\n<li>Provide better long-term flexibility and discoverability for your localized site <\/li>\n<li>Deliver better translation quality <\/li>\n<li>And offer other key advantages that keep your global brand growing strong <\/li>\n<\/ul>\n<p>  Let\u2019s dive in to learn more.<\/p>\n<h2>The Disadvantages of Google Translate<\/h2>\n<p>  When you expand into new global markets, you need to speak the local language. You also need potential customers in those new markets to <b>easily find you on the web<\/b> if they don\u2019t know who you are.<\/p>\n<p>  Google Translate focuses on swapping out the words and language on your site, but <i>it doesn\u2019t create searchable, indexable versions of those translated pages.<\/i><\/p>\n<p>  It doesn\u2019t translate any of the SEO-rich structured data behind your site, either. That\u2019s the stuff that helps websites rank in search engines. It won\u2019t appear in relevant search results over the long haul.<\/p>\n<blockquote>\n<p>Google Translate won\u2019t translate the SEO-rich structured data that helps your rank and relevance in search results. <\/p>\n<\/blockquote>\n<p>  Consider all the SEO and brand-building work you\u2019ve done over the years for your flagship site. Using Google Translate, none of that will ever apply to your localized websites. Your global customers will struggle find you online. That\u2019s a big problem.<\/p>\n<p>  But the shortcomings continue:<\/p>\n<h3>Word Growth<\/h3>\n<p>  Google Translate can\u2019t account for adapting translations for the design of your site. If your translated content is too long for your original web page template, <b>your beautiful site design ends up disrupted<\/b>. This wrecks the user experience, and can create functionality issues. <\/p>\n<p>  Google Translate poses another risk to your UX: it has the potential to <b>break your site\u2019s JavaScript functionality<\/b>.<\/p>\n<h3> Text-Only Translations <\/h3>\n<p>  <b>Google Translate can\u2019t handle multimedia content<\/b>, like images, video captions or content from other applications. You\u2019ll end up with a disjointed, mixed-language online experience that can instantly alienate customers.<\/p>\n<h3>Subpar Translations<\/h3>\n<p>  Machine translation often lacks the <b>human quality, accuracy and personality<\/b> you need. If you\u2019re serious about building authentic relationships with global customers, machine translations almost always fall short.<\/p>\n<h3>QA Costs<\/h3>\n<p>  To account for all of that, you\u2019ll need to engage more people on your team to review the machine-translated content, ensure its accuracy and adapt the translated site to fit your design. <b>That costs time and money.<\/b><\/p>\n<p>  And after all of that, you still won\u2019t have an indexable version of your translated content, which hinders your ability to be discovered by customers in your new global markets both today and over time.<\/p>\n<p>  But there\u2019s a better way to translate your site, and MotionPoint has it.<\/p>\n<h2>Why Proxy Translation Is Different (and Better)<\/h2>\n<p>  MotionPoint takes a different approach to website translation, combining superior technology and human expertise to deliver a comprehensively translated site for your global business.<\/p>\n<p>  Here\u2019s just a few key advantages of our methodology:<\/p>\n<p>  <b> Searchable results:<\/b> MotionPoint presents your translated content and all of its metadata on a distinct, indexable URL that local and global search engines\u2014and humans\u2014can find <i>in the translated language.<\/i><\/p>\n<p>  <b>Multimedia flexibility: <\/b>Our translation technology and linguists can localize images, captions, embedded text and even content from other applications. You\u2019ll never have a clumsy mixed-language experience on your site.<\/p>\n<p>  <b>Adaptability: <\/b>Sometimes translated content doesn\u2019t fit the design for your original language site because the words just take up more space. Google Translate won\u2019t fix that, but we will.<\/p>\n<p>  <b>Translation quality:<\/b> Machines just can\u2019t account for brand voice, cultural nuance, local idioms, and other subtle but important things in language. MotionPoint\u2019s expert translators can.<\/p>\n<p>  <b>Cost-effectiveness: <\/b>We\u2019ll also build a translation memory database of everything you translate with us, so you can use that content in any channel, any time, as many times as you wish at no additional cost. This saves you time and effort.<\/p>\n<h2>Don\u2019t Shortchange Your Translation Efforts<\/h2>\n<p>  Machine translation services like Google Translate can be handy for quickly translated words and phrases you might need on the fly.<\/p>\n<p>  But for large-scale website translation, machine translation technology just isn\u2019t enough. You need a solution that can translate <i>all<\/i> of your most important content, accurately, and ensure that the results content can be found by your current and potential customers on the web.<\/p>\n<\/p>\n<p>  MotionPoint\u2019s proxy technology approach is the superior, cost-effective and flexible way to ensure top-quality content translation, independent and indexable results, and a multilingual experience for your users that they\u2014and your global brand\u2014deserve.<\/p>\n","article_body_code":"","news_image":{"ID":18821,"id":18821,"title":"GoogleTranslate_Hero.jpg","filename":"GoogleTranslate_Hero.jpg","filesize":85898,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GoogleTranslate_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/3-tips-for-serving-global-customers-with-m-commerce-experiences\/googletranslate_hero\/","alt":"","author":"2","description":"    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