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Tasks Will Overextend Your In-Country Marketers","ebook_hero_sub-header_text":"There\u2019s a better, smarter approach to website translation.","ebook_content_header":"Don\u2019t turn your marketers into translators.","ebook_content":"<p>Companies often assign their in-country marketing managers the task of translating their websites for local markets. <b>This is a mistake.<\/b><\/p>\n<p>  Translating website and multichannel content is complex and demanding, and requires special skills\u2014<b>skills those marketers don\u2019t have<\/b>. Burdening local marketers with translation duties can backfire, affecting your international growth and your staff\u2019s productivity.<\/p>\n<p>  <b>Learn how to sidestep those risks in our new ebook.<\/b> In it, you\u2019ll discover:<\/p>\n<ul>\n<li>The complicated and time-consuming processes facing your marketers, should you assign them website translation duties<\/li>\n<li>How website discoverability and lead-gen opportunities can suffer, due to subpar translations<\/li>\n<li>Solutions that shift translation responsibilities away from in-country marketers<\/li>\n<\/ul>\n<p>  Today\u2019s technology-driven offerings, such as turn-key proxy-based solutions, <b>can relieve your marketers from heavy and complicated workloads<\/b>\u2014and help them focus on what they\u2019re best at.<\/p>\n","ebook_content_summary":"<p><b>Download this e-book containing:<\/b><\/p>\n<ul>\n<li>How to focus your marketing managers\u2019 skills and time on marketing, not translation<\/li>\n<li>How to avoid business risks from sub-standard translations<\/li>\n<li>How to ensure the content and functionality of your localized website are fully translated<\/li>\n<\/ul>\n<p>  <b>Remember:<\/b> Putting the task of translation into the hands of professional linguists with superior technologies delivers efficiency, accuracy, speed and scalability \u2026 while preserving your marketing team\u2019s sanity.<\/p>\n","e_books_featured_resource_card":"n\/a","meta_title":"Translation Tasks Will Overextend Your In-Country Marketers","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"in country book"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/e-books\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/e-books"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/e-books"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1715"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1715"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}