{"id":1704,"date":"2018-04-11T00:00:00","date_gmt":"2018-04-11T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1704"},"modified":"2018-04-11T00:00:00","modified_gmt":"2018-04-11T00:00:00","slug":"podcast-exploring-the-promise-and-pitfalls-of-website-localization","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/podcast-exploring-the-promise-and-pitfalls-of-website-localization\/","title":{"rendered":"Podcast: Exploring the Promise and Pitfalls of Website Localization"},"template":"","blog_categories":[2,5,9,13,15],"resource_categories":[30,35,21,23,32,36,22,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1704","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-business-goal","resource_categories-content-type","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-press-article","resource_categories-role","resource_categories-topic"],"acf":{"blog_short_description":"MotionPoint\u2019s EVP discusses the value of website and multichannel translation on The B2B Growth Show.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  MotionPoint EVP Craig Witt recently spoke with <i><a href=\"http:\/\/sweetfishmedia.com\/b2b-growth\/\" target=\"_blank\">The B2B Growth Show<\/a>,<\/i> a podcast that helps B2B marketers grow their businesses, about the importance of serving global customers in their preferred languages.<\/p>\n<p>  <a href=\"http:\/\/sweetfishmedia.com\/localizing-content-craig-witt\" target=\"_blank\"> In the episode<\/a>, Witt shared insights about the common mistakes marketers make when they try localize website content. Some key points from the conversation include:<\/p>\n<ul>\n<li>Understanding the value of website and multichannel localization <\/li>\n<li>Understanding the cultural nuances of your global customers<\/li>\n<li>Finding the right resources or partners to ensure great translations<\/li>\n<li>Ensuring your localized sites have the same UX and SEO as your flagship site <\/li>\n<li>And more <\/li>\n<\/ul>\n<p>  You can listen to the full episode, or read its transcript, via the links below:<\/p>\n<ul>\n<li><a href=\"http:\/\/sweetfishmedia.com\/localizing-content-craig-witt\" target=\"_blank\">Audio, transcript and episode show notes<\/a> <\/li>\n<li><a href=\"http:\/\/hwcdn.libsyn.com\/p\/f\/9\/8\/f9885e08dbc8f1fc\/675_Craig_Witt_B2B.mp3?c_id=20308681&amp;expiration=1523468721&amp;hwt=2116fee0a382915ead5c899412906b69\" target=\"_blank\">Direct link to audio<\/a> 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