{"id":1703,"date":"2018-04-09T00:00:00","date_gmt":"2018-04-09T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1703"},"modified":"2018-04-09T00:00:00","modified_gmt":"2018-04-09T00:00:00","slug":"channeling-digital-transformation-to-serve-global-b2b-buyers-online","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/channeling-digital-transformation-to-serve-global-b2b-buyers-online\/","title":{"rendered":"Channeling Digital Transformation to Serve Global B2B Buyers Online"},"template":"","blog_categories":[2,5,13],"resource_categories":[27,37,30,24,35,26,21,32,22,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1703","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-international-business-strategies","blog_categories-motionpoint-news","resource_categories-industry-b2b-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic"],"acf":{"blog_short_description":"Your marketing and sales channels can apply the best lessons from the digital transformation trend to win new business.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  B2B buyers around the world are conducting their own research in earlier and earlier stages of the buying process, writes Craig Witt in a guest post <a href=\"https:\/\/www.mbtmag.com\/article\/2018\/04\/global-growth-through-digitalization\" target=\"_blank\">at Manufacturing Business Technology<\/a>. 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If your global websites feature untranslated content, limited search functionality, or a lack of locally preferred payment options, you\u2019re missing a big opportunity, our EVP says.<\/p>\n<p>  In the story, Witt offers B2B companies key tips for serving global customers online, including:<\/p>\n<ul>\n<li>Embrace 21st century search <\/li>\n<li>Go mobile-first <\/li>\n<li>Understand cultural nuances <\/li>\n<li>Keep your online channels fresh <\/li>\n<li>Help buyers find you <\/li>\n<\/ul>\n<p>  Read all the best practices in the story <a href=\"https:\/\/www.mbtmag.com\/article\/2018\/04\/global-growth-through-digitalization\" target=\"_blank\">at Manufacturing Business 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