When we\u2019re looking at global expansion, it\u2019s really important for us to be able to communicate our brand message to the local regions and markets that we serve. <\/p>\n
The Master Lock Company has protected property and people for nearly 100 years<\/b><\/p>\n
As we go into new markets, Master Lock is not necessarily a well-known brand in those countries and we have to really do everything we can to sell ourselves to consumers, as well as businesses, as a reputable supplier of product.<\/p>\n
Master Lock\u2019s business continues to expand globally<\/b><\/p>\n
If we can tell a story in the consumers\u2019 local language, it\u2019s more meaningful for them. There\u2019s more probability for them to be a long-term, loyal customer to us. <\/p>\n
I realized we had quite a challenge in having to find translation support services for all of these overseas websites that we were planning on building. And I looked at a number of companies that offered these types of services. We landed on MotionPoint after a pretty exhaustive study, because of the technology, which was first rate, the service, which was excellent and the fact that they\u2019re very easy to work with. <\/p>\n
Master Lock currently offers its website in nine languages with MotionPoint<\/b><\/p>\n
We have a small team here that\u2019s in charge of our websites and production. The maintenance of these sites as you add new content and change out assets becomes increasingly challenging. One of the nice things about MotionPoint\u2019s technology is it\u2019s very turnkey. It happens behind the scenes, many times while we\u2019re sleeping. <\/p>\n
With MotionPoint, we can bring a website up and running in any language we choose in approximately four to six weeks, which is really quite amazing when you consider the amount of content that we have to support over 10,000 products on a website. <\/p>\n
When we\u2019re launching a brand-new product in different countries, it\u2019s very important that we get to market quickly. So, the fact that we can get it onto the translated websites just as quickly as we can flip the switch makes a big difference to the sales people who are chomping at the bit, want to get out there, sell, that makes a big impact.<\/p>\n
If we weren\u2019t using MotionPoint\u2019s technology for quick and simple translation, we\u2019d probably be very challenged in continuing our pace of expansion with translated sites into these other countries. <\/p>\n
The Master Lock Company<\/b>
\n MotionPoint customer since 2008<\/b><\/p>\n","videos_featured_resource_card":"n\/a","meta_title":"Case Study: Master Lock - Securing International Growth Online","meta_description":"Case Study: Master Lock - Securing International Growth Online","meta_keywords":"masterlock com video, master lock video","video_type":{"value":"insights","label":"Insights"},"learn_more_cards":false,"hidden_video":"No","docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"","doc_social_media_caption_2":"","doc_social_media_caption_3":"","doc_social_media_caption_4":"","doc_social_media_caption_5":"","doc_id":"52399","md_title_tag":"","md_meta_description":"","md_og_image":false,"md_og_title":"","md_og_description":"","md_og_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/videos\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/videos"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1700"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1700"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1700"},{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}