{"id":1665,"date":"2018-03-27T00:00:00","date_gmt":"2018-03-27T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1665"},"modified":"2021-11-08T15:57:00","modified_gmt":"2021-11-08T15:57:00","slug":"integrating-a-proxy-translation-solution-with-your-travel-website","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/integrating-a-proxy-translation-solution-with-your-travel-website\/","title":{"rendered":"Integrating a Proxy Translation Solution With Your Travel Website"},"template":"","blog_categories":[5,107,15],"resource_categories":[37,30,35,32,22,25,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1665","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"MotionPoint\u2019s fully turn-key, worry-free solution helps you avoid the technical and operational minefields of website translation.","news_inline_styles":"","blog_video_id":"","article_body":"<p>In the hands of an inexperienced vendor, <a href=\"\/translation\/\">website translation<\/a> projects for travel and hospitality businesses create as many problems as they solve\u2014especially for complex sites powered by booking engines that serve real-time content.<\/p>\n<p>The architecture and content in most hospitality and travel sites are too much to handle for most localization vendors. They often fail in these ways:<\/p>\n<ul>\n<li>Unexpected expenses<\/li>\n<li>Delays in implementation<\/li>\n<li>Botched or poor translations<\/li>\n<li>Poor user experiences<\/li>\n<li>High bounce rates<\/li>\n<li>Lost customers and revenue<\/li>\n<\/ul>\n<p>But MotionPoint is different. Our technology and turn-key approach tackles the operational complexity of website translation in thorough and cost-efficient ways, including today\u2019s most dynamic hospitality websites. Here\u2019s how.<\/p>\n<h2>Technology Integration<\/h2>\n<p>When it comes to <a href=\"\/translation\/\">website translation<\/a>, your CMS\u2019s multilingual features will fall short during the rigors of day-to-day translation\u2014especially if your content is served via your booking engine, or dynamically generated with information on local properties.<\/p>\n<p>Further, connector plugins that integrate your CMS with a vendor\u2019s translation database can regularly fail, causing headaches and development time for your internal teams.<\/p>\n<blockquote><p>CMS connectors can regularly fail, causing headaches and development time for your internal IT team.<\/p><\/blockquote>\n<p>MotionPoint\u2019s solution avoids these issues because it operates independently of your site\u2019s architecture, and supports all of its underlying technologies and code. This includes:<\/p>\n<ul>\n<li>HTML<\/li>\n<li>CSS<\/li>\n<li>AngularJS, JSON and AJAX<\/li>\n<li>Single-page applications<\/li>\n<li>Product information management systems<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>If you use modules that help your customers purchase tickets, reserve hotel rooms or cars, or make other travel plans, we can handle it.<\/p>\n<h3>Fully Turn-Key<\/h3>\n<p>MotionPoint takes on 99% of the tasks required to implement and operate multilingual instances of your website, including configuration, hosting, ongoing maintenance, translation, content publication and more.<\/p>\n<blockquote><p>We translate your website on an ongoing basis. You can be hands off with day-to-day operation and localization.<\/p><\/blockquote>\n<p>Your involvement for the integration and launch of your localized sites is measured in minutes, not weeks or months (as can be the case with other providers). We ask you to deploy five lines of code on your flagship website. MotionPoint handles the rest.<\/p>\n<p>And as we translate your website on an ongoing basis, your involvement isn\u2019t required at all, so you can be as hands off as you wish.<\/p>\n<h3>Multichannel Ready<\/h3>\n<p>MotionPoint also offers a powerful API and translation user interfaces to help you translate multichannel content for your online and offline marketing.<\/p>\n<p>Send content through in any format\u2014including plain text, HTML, XML and JSON, and multimedia assets submitted via URL in XML files. We\u2019ll translate it, make it available for use anywhere you need it.<\/p>\n<blockquote><p>MotionPoint offers a powerful API to help you translate content for mobile, offline, social and other channels.<\/p><\/blockquote>\n<h2>Elimination of Effort and Overhead<\/h2>\n<p>As you make content changes to your flagship market website, your localized global sites must keep pace. That stymies most vendors. To compensate, they heap manual tasks on you, the customer, which consumes time and effort, and drives up costs.<\/p>\n<p>MotionPoint\u2019s solution eliminates those pains and costs by handling all the under-the-hood complexities that can bog down your IT team. We have the translators and resources to handle ongoing updates, changes to your offers or content, website redesigns and more.<\/p>\n<p>We won\u2019t ask you to assume extra duties, deliver offline files, or provide tech support. Here are just some of the tasks we handle for you:<\/p>\n<h3>Translation Workflow<\/h3>\n<p>We automatically identify translatable content on your website, send it to experienced translators, fully manage the production workflow, and publish the content \u2026 typically within one business day. No effort is required on your side.<\/p>\n<h3>Multimedia Support<\/h3>\n<p>MotionPoint supports the translation of all online multimedia file types, including images, PDFs, videos, audio recordings, interactive applications and more.<\/p>\n<h3>Site &amp; Keyflow Monitoring Capabilities<\/h3>\n<p>This technology monitors your localized website\u2019s keyflows for functionality issues. If it detects any issues, we quickly investigate and correct the error\u2014or notify you if needed.<\/p>\n<h3>Content and Code Customizations<\/h3>\n<p>MotionPoint can customize specific website content for your global sites, to present users in specific regions with the rightcustomer service phone numbers, locally-preferred phrases, and more.<\/p>\n<h3>Ongoing SEO<\/h3>\n<p>MotionPoint uses international SEO best practices to improve your sites\u2019 rankings in global search engines\u2014and ensure it appears with the same rank and relevance as your flagship site.<\/p>\n<h3>Data Security<\/h3>\n<p>MotionPoint\u2019s <a href=\"\/platform\/technology\/\">proxy translation<\/a> solution ensures none of your customers\u2019 personal information\u2014from reservation to payment details\u2014is ever seen by our system.<\/p>\n<h2>Conclusion<\/h2>\n<p>There are enough factors to consider\u2014and processes to manage\u2014when you own and run an active site for travel and hospitality that relies on real-time content and a reliable booking engine. Adding translated multilingual sites into the mix exponentially increases that complexity.<\/p>\n<p>MotionPoint\u2019s industry-leading approach handles all the challenges you\u2019d expect\u2014and the hundreds you\u2019d never expect. 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