\nYou wouldn\u2019t want guests getting lost or confused in your hotel. Your international websites shouldn\u2019t be any different.<\/p>\n<\/blockquote>\n
Great intelligent language-detection technologies can automatically greet first-time website visitors in the languages they\u2019re most likely to speak. These technologies can also anticipate customers\u2019 other preferences, including country of residence and currency. The best tech remembers these preferences for return visits\u2014and supports cookie law compliance, too.<\/p>\n
This can increase the traffic and conversion rates of your localized sites.<\/p>\n
Improving the Customer Experience <\/h2>\n
You know all too well that if site visitors experience any friction during the online reservation experience, they\u2019ll find another room somewhere else. But don\u2019t overlook the opportunity to improve their experience well before they ever consider booking a room.<\/b><\/p>\n
You have a great deal of control over your hotel\u2019s branding and descriptions, even in global markets. Localizing your online assets for global customers\u2014whose preferred language is probably different than your flagship market\u2019s\u2014makes it easy for your them to learn about your properties and vacation experiences. <\/p>\n
This is where nuanced, evocative localizations can really help your properties shine. Don\u2019t settle for commoditized, bare-bones descriptions from underqualified translators. Make it a priority to replicate your evocative, brand-perfect prose for all markets, not just for sites in your flagship language. Great translations sell the dream of a great vacation destination \u2026 and helps you rank in regional search engines, too.<\/p>\n
Proxy-based translation solutions can easily deliver on this need. You can customize your translations with the keywords that describe your brand, and help support a seamless conversion funnel for global users.<\/p>\n
Get Found in Local Search<\/h2>\n
And speaking of regional search engines: A solid SEO strategy is vital for generating interest and conversions from international customers. <\/p>\n
Global users, especially in markets with low awareness of your brand, aren\u2019t likely to look for your hotel by name. It\u2019s far more likely that they\u2019ll use search terms that reflect what kind of trip they\u2019re taking, or what kind of hotel they prefer. For instance, \u201caffordable hotels in Madrid near Prado Museum\u201d or \u201cresort hotels in Orlando with shuttle to theme parks.\u201d <\/p>\n
\nA solid SEO strategy is vital for generating interest and conversions from international customers.<\/p>\n<\/blockquote>\n
Consider your brand image and the kind of experience your hotel provides. Are you a luxury resort hotel, or a family-friendly budget hotel? Do you have locations near convention centers, historical sites, or popular travel destinations? Are there timely events that draw in tourists, like world-renowned festivals?<\/p>\n
Consider the words that guests would use to describe your hotel, and optimize your translation accordingly to include those keywords. <\/p>\n
Conclusion<\/h2>\n
First impressions are everything. Ensure your hotel\u2019s website serves the needs of your future international guests with a superior website translation solution. MotionPoint provides accurate translation without sacrificing the design and navigation of your website, and provides language-detection technology to proactively offer users their preferred in-language online experience. <\/p>\n
\nMotionPoint\u2019s solution puts you in full control of your brand image, even on third-party booking engines.<\/p>\n<\/blockquote>\n
MotionPoint\u2019s proxy-based solution puts you in control of your brand image, no matter where your content lives\u2014even on third-party booking engines. And our translation teams are comprised of marketing-savvy linguists that can optimize your translations for local search engines.<\/p>\n<\/p>\n