{"id":1660,"date":"2018-03-21T00:00:00","date_gmt":"2018-03-21T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1660"},"modified":"2018-03-21T00:00:00","modified_gmt":"2018-03-21T00:00:00","slug":"the-benefits-of-localizing-your-u-s-b2b-site-for-spanish-speakers","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/the-benefits-of-localizing-your-u-s-b2b-site-for-spanish-speakers\/","title":{"rendered":"The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers"},"template":"","blog_categories":[5,9,13,8],"resource_categories":[27,35,26,21,23,36,22,17],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1660","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news","blog_categories-international-business-strategies-us-hispanic","resource_categories-industry-b2b-manufacturing","resource_categories-content-type","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-press-article","resource_categories-role","resource_categories-topic","targeted_localized_audience-us"],"acf":{"blog_short_description":"Hispanic entrepreneurs have unique needs that aren\u2019t necessarily met by English-language websites, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  B2B companies can reach an untapped U.S. market by serving Spanish-speaking business owners in their preferred language, writes Craig Witt in \u201cThe Marketing Insider\u201d column <a href=\"https:\/\/www.mediapost.com\/publications\/article\/316301\/got-a-b2b-website-localize-it-for-spanish-speakin.html\" target=\"_blank\">at <i>MediaPost<\/i><\/a>.<\/p>\n<p>  Most Hispanics are fluent in Spanish, and often speak the language with their peers and customers, Witt points out. B2B companies that translate their web content into Spanish can stand out and expand their domestic reach in authentic ways.<\/p>\n<p>  Benefits benefit in other ways, Witt says:<\/p>\n<ul>\n<li>They enjoy lower costs for pay-per-click rates and keyword bids because there\u2019s less competition in the Spanish-speaking B2B marketplace <\/li>\n<li>They realize savings in paid social advertising\/sponsored content, thanks to the largely untapped market and economical advertising costs associated with it <\/li>\n<li>And more <\/li>\n<\/ul>\n<p>  Discover additional benefits\u2014and tips for reaching Spanish-speaking U.S. entrepreneurs quickly and affordably\u2014in <a href=\"https:\/\/www.mediapost.com\/publications\/article\/316301\/got-a-b2b-website-localize-it-for-spanish-speakin.html\" target=\"_blank\">the full article at 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