{"id":1656,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1656"},"modified":"2018-03-13T00:00:00","modified_gmt":"2018-03-13T00:00:00","slug":"how-to-make-gdpr-work-for-your-business-in-europe","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-to-make-gdpr-work-for-your-business-in-europe\/","title":{"rendered":"How to Make GDPR Work for Your Business in Europe"},"template":"","blog_categories":[2,10,9,13],"resource_categories":[30,35,33,21,23,36,22,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1656","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-motionpoint-news","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-press-article","resource_categories-role","resource_categories-topic"],"acf":{"blog_short_description":"A seemingly restrictive EU regulation can drive smart marketers to create better personalized experiences.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Francesco
Francesco Rocchi<\/figcaption><\/figure>\n

Global marketers are some of the largest consumers and users of customer data, writes Francesco Rocchi in MarTech Advisor<\/i><\/a>. But thanks to a new European regulation, they\u2019ll have to change how they operate in both big and small ways.<\/p>\n

In May, companies working with EU-based customers will be subject to the new General Data Protection Regulation, or GDPR. The legislation will force companies working with customer and prospect data to change the way they capture and store personal information. They must meet stringent security requirements, too.<\/p>\n

Understandably, the regulation has marketers concerned about playing by the rules, writes Rocchi, Director of Marketing at MotionPoint Europe.<\/p>\n

\u201cFor marketers, this legislation can feel daunting,\u201d Rocchi says. \u201cHow are you supposed to continue to personalize your global marketing and ensure that you\u2019re optimizing and targeting your efforts appropriately?\u201d<\/p>\n

Rocchi answers the question in the article, and shares insights on how strong SEO practices, localized websites and localized product recommendations can signal to customers and prospects that marketers can use data in ethical ways\u2014and provide them with better, more useful experiences.<\/p>\n<\/p>\n

Read the full story at MarTech Advisor<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":16564,"id":16564,"title":"GDPR_hero.jpg","filename":"GDPR_hero.jpg","filesize":107176,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-to-make-gdpr-work-for-your-business-in-europe\/gdpr_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"gdpr_hero","status":"inherit","uploaded_to":1656,"date":"2018-03-13 00:00:00","modified":"2018-03-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":16565,"id":16565,"title":"Blog-OG-Image--How-to-Make-GDPR-Work.png","filename":"Blog-OG-Image-How-to-Make-GDPR-Work.png","filesize":1681008,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work.png","link":"https:\/\/www.motionpoint.com\/blog\/how-to-make-gdpr-work-for-your-business-in-europe\/blog-og-image-how-to-make-gdpr-work\/","alt":"","author":"2","description":" \t","caption":"","name":"blog-og-image-how-to-make-gdpr-work","status":"inherit","uploaded_to":1656,"date":"2018-03-13 00:00:00","modified":"2018-03-13 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-How-to-Make-GDPR-Work.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":16564,"id":16564,"title":"GDPR_hero.jpg","filename":"GDPR_hero.jpg","filesize":107176,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-to-make-gdpr-work-for-your-business-in-europe\/gdpr_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"gdpr_hero","status":"inherit","uploaded_to":1656,"date":"2018-03-13 00:00:00","modified":"2018-03-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":16564,"id":16564,"title":"GDPR_hero.jpg","filename":"GDPR_hero.jpg","filesize":107176,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-to-make-gdpr-work-for-your-business-in-europe\/gdpr_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"gdpr_hero","status":"inherit","uploaded_to":1656,"date":"2018-03-13 00:00:00","modified":"2018-03-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GDPR_hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/translation\/the-technologies-of-translation\/","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"241","article_read_time":"1","banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":[{"keep_learning_card_image":{"ID":17043,"id":17043,"title":"shutterstock_299908550.jpg","filename":"shutterstock_299908550.jpg","filesize":32796,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-your-translated-website-can-speak-to-local-distributors\/shutterstock_299908550\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_299908550","status":"inherit","uploaded_to":1701,"date":"2018-04-10 00:00:00","modified":"2018-04-10 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_299908550.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"Website translation for manufacturers.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/manufacturing\/"},{"keep_learning_card_image":{"ID":16554,"id":16554,"title":"Top10Global_Hero.jpg","filename":"Top10Global_Hero.jpg","filesize":228692,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/10-key-reasons-to-translate-your-website\/top10global_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"top10global_hero","status":"inherit","uploaded_to":1655,"date":"2020-10-07 00:00:00","modified":"2021-03-08 19:39:27","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top10Global_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"10 Great Reasons to Translate Your Website","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/10-great-reasons-to-translate-your-website\/"},{"keep_learning_card_image":{"ID":14280,"id":14280,"title":"website-performance.jpg","filename":"website-performance.jpg","filesize":24182,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","link":"https:\/\/www.motionpoint.com\/blog\/website-translation-isnt-just-about-language-translation\/website-performance\/","alt":"","author":"2","description":" \t","caption":"","name":"website-performance","status":"inherit","uploaded_to":1750,"date":"2020-09-30 00:00:00","modified":"2021-04-09 18:47:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":400,"height":299,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance-300x224.jpg","medium-width":300,"medium-height":224,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","medium_large-width":400,"medium_large-height":299,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","large-width":400,"large-height":299,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","1536x1536-width":400,"1536x1536-height":299,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","2048x2048-width":400,"2048x2048-height":299}},"keep_learning_card_title":"Boost your global website\u2019s business performance.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/maximize-global-website-performance\/"},{"keep_learning_card_image":{"ID":19873,"id":19873,"title":"B2BDigitalTransformation_Hero.jpg","filename":"B2BDigitalTransformation_Hero.jpg","filesize":67957,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/podcast-exploring-the-promise-and-pitfalls-of-website-localization\/b2bdigitaltransformation_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"b2bdigitaltransformation_hero","status":"inherit","uploaded_to":1704,"date":"2018-04-11 00:00:00","modified":"2018-04-11 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2BDigitalTransformation_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"How Manufacturers Can Use Digital Transformation for Their Global Websites","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/how-manufacturers-can-use-digital-transformation-for-their-global-websites\/"}],"featured_resource_card":"n\/a","meta_title":"How to Make GDPR Work for Your Business in Europe","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"gdpr, MotionPoint, website translation","blog_author":[{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"\"MotionPoint\""},{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"\"MotionPoint\""}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1656"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1656"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1656"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1656"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}